How we took our business from garage to global
Creative Juice Show - Paul & Laura Heslop
English - January 28, 2020 12:00 - 47 minutes - 32.7 MBMarketing Business Entrepreneurship creative marketing business marketing chief marketing officer side hustle small business marketing entrepreneurship creative juice creative juice show creativity Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Paul worked at a little place called Salt of the Earth when he was in junior high school. We never dreamt that we would own the company almost 10 years later! Salt of the Earth manufactures luxury body care products for the resort spa and day spa industry. From 2008 to 2018, Paul and his team have taken this garage business to now a global level selling to many of the top spas across the world including markets in Hong Kong, the UK, Mexico, the Middle East, Australia, and more. We sold our business Salt of the Earth to Nail Alliance - the largest privately held nail polish & lacquer company in the world. Learn all about how we started and built the business over a 10 year period in this episode of the Creative Juice Show. We discuss a lot about standing out in a competitive market and building uniqueness into your product.
Paul Heslop Instagram: https://www.instagram.com/paulheslop/
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