Social Media Sucks
84 episodes - English - Latest episode: 16 days ago -Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.
Learn more about social media agency Kubbco - https://www.kubbco.com.
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Episodes
The Future of Social Media? | With Liquid Death & Andy Pearson | EP. 61
April 12, 2024 09:57 - 54 minutes - 125 MBOn today's episode, we talked with Andy Pearson, VP of Creative for Liquid Death. We talk about everything from how Andy won a future Cannes Lion before knowing what it was, to what creativity looks like through the eyes of one of the most interesting brands in the world. No matter if you're a fan of Liquid Death, Andy, or marketing in general, there's something for everyone in this one. Have comments or questions? Send them here or directly on the website! Useful links Podcast: http...
Social Media Conspiracy Theories | Ep. 60
March 18, 2024 15:21 - 43 minutes - 78 MBOn today's episode, we dive into the scary world of social media conspiracy theories. The big question that we heard over and over again was whether the platforms listening to everything we do or not. Are they reading our email? Tracking our location? Just how deep down the rabbit hole do they go to get what they need? We'll be adding a few special guests over the next few months, so stay tuned and follow us on social for hints, previews, and even your opportunity to join us on the episode...
Artificial Intelligence and Social Media - Bleep Bloop - Episode 59
February 12, 2024 11:18 - 32 minutes - 29.9 MBIn this episode of the Social Media Sucks Podcast, we're talking about artificial intelligence and social media! Many of the guests on this episode think that AI is a tool, but a few are scared about what's to come. Where do you sit on the fence? Our next episode is going to be centered on social media conspiracy theories. Is your phone listening to everything you say? Is Mark a robot? Is TikTok tracking your keystrokes? You tell us! We'd love you to be on our next episode, comment her...
What keeps you up at night with social media? Episode 58
February 05, 2024 14:21 - 1 hour - 75.3 MBIn this episode, we respond to comments, videos, audio, emails, and more from 22 submissions! TWENTY-TWO! All about what stresses our community about social media, what they're worried about, what problems there are, and where we're headed. As a sneak peek, our next episode will be all about artificial intelligence! Looking forward to hearing everyone's thoughts on it! "Hosts" Chris Kubbernus - Jason Donnelly "Guests" behindtheshadez - _lorriklassen - Rob Coe - Jose Rosado - Jaspe...
Why Advertising Industry Awards Suck! And more insights from Kevin Lynch
November 08, 2023 15:54 - 39 minutes - 36.2 MBWe have an exciting guest today, someone who's not just mastered the advertising game, but has reshaped it. He is a challenge-seeker and an unforgettable creative force. Meet Kevin Lynch. Kevin Lynch is a former Oatly creative director. He recently founded The Wrong Agency, a creative consultancy that probably no one will ever hire. His richness of experience spans from the vibrant markets of the Asia Pacific to the competitive arenas of the West. Today, he's here to tell us his story, s...
Mastering Content Creation with Lukas Kaiser: From SNL to Westbrook Media
October 26, 2023 10:05 - 44 minutes - 40.4 MBIn this episode of the "Social Media Sucks" podcast by Kubbco, we dive deep into the world of content creation with Lukas Kaiser, the Senior Vice President of Content at Westbrook Media. With a rich background spanning from SNL to Comedy Central, Lukas shares his insights on staying current in the ever-evolving social media landscape, crafting engaging content for diverse audiences, and navigating the challenges of the entertainment industry. Whether you're a content creator, marketer, ...
Why customer data is the new gold with Rasmus Thomsen
October 08, 2023 09:49 - 38 minutes - 35.5 MBRasmus Frølund Thomsen, a skilled professional with extensive experience in e-commerce strategy, marketing tech, and online marketing, including SEO, SEM, and Affiliate marketing, joins us on the pod as we talk E-Commerce and Customer Data. In this episode, find out: Why customer data is important and how to control it better Why some brands are failing in e-commerce and what they can do to solve their challenges How to upsell to customers and retain them for longer Why marketers ne...
How LAKRIDS BY BÜLOW is trying to bring liquorice to the whole world
April 27, 2023 11:53 - 41 minutes - 56.3 MBPatricia Winkel-Pedersen, Marketing Director at LAKRIDS BY BÜLOW brings her unique experience working with one of Denmark's most beloved brands, to the Social Media Sucks studio. We talk about the challenges facing marketing a niche product that has hardcore fans that have strong opinions about the brand. And how to get the product to break into the mainstream bigger markets across Europe and North America. Useful links Instagram: http://www.instagram.com/teamkubbco TikTok: https://...
Unlocking the Secrets to being a Premium Brand While Going Mainstream - Dennis Præst, Starbucks
March 07, 2023 13:00 - 50 minutes - 71.4 MBIn this episode, we sat down with Dennis Korsbæk Præst, Global Brand Manager for Starbucks at Arla Foods. Arla Foods and Starbucks are in a partnership with a licensing deal for retail products in Denmark. Starbucks is a global coffee distribution, roastery, and cafe company currently present in over 80 countries, while Arla Foods is a Danish-Swedish cooperative, dairy producer, and distributor. The partnership involves an in-house marketing agency in Viby, where Dennis has been in his pos...
How to market telecom brands with marketing expert Anders Holvøe from the Telenor Group
February 20, 2023 12:05 - 55 minutes - 129 MBWe sat down with Anders Holvøe, Head of Marketing & Digital at Telenor, Denmark. Anders has an immense portfolio of business, marketing, and management experience which he accumulated over the past 15 years, working with creative agencies and in-house marketing teams. He joined the Telenor team in Denmark two and a half years ago. Telenor is one of the largest telecommunications companies worldwide, with over 172 million subscribers, while being the second largest in the Danish market ...
Probably the best Marketing in the World with Charlotte Høgh Damgaard from the Carlsberg Group
February 13, 2023 09:32 - 58 minutes - 138 MBIn this episode, we sit down with marketing expert Charlotte Høgh Damgaard from the Carlsberg Group and take a deep dive into the complicated world of marketing alcoholic beverages. Charlotte is the Head of Marketing at Carlsberg’s Alcohol-Free Beer, Cider & Cocktails Department in Denmark. She is a marketing specialist with over 8 years of experience working with the Carlsberg Group. Her contributions to the company include communication material and strategy for brands like Guinness, Gri...
How big retailers can align marketing, e-commerce and social media
January 31, 2023 12:07 - 1 hour - 160 MBOn today's episode we sat down with Sebastian Lillelund, Marketing Manager at POWER, and Joakim Sigvardt, E-commerce Manager at POWER, and unpacked a crucial topic - How to get all elements of your marketing aligned and working towards the same goals. They shared their experience building the POWER brand from the ground up and where they focus their attention on today. We covered social media, live streaming, live shopping, authentic marketing, and much much much much more... Tune in a...
How brands can fix their biggest Liveshopping issues quickly
January 27, 2023 11:54 - 55 minutes - 81 MBBrands are flubbing Liveshopping BIG time! Our podcast episode will show you how to nix your Liveshopping issues and take it to a whole new level in 2023. Yu Zhao and Chris Kubbernus enjoyed an eye-opening hour with Tim Frank Andersen, co-founder and Chairman of Liveshopper. We delved deep into how retail brands can finally stop giving away their customer data to Facebook, TikTok, YouTube, etc., and hone in on an intense connection through Liveshopping—critical listening for all retail bra...
Does L'Oréal have to choose between being inclusive and targeting specific segments?
January 18, 2023 15:22 - 46 minutes - 64.7 MBL'Oréal, the world’s leading beauty brand was awarded in 2019 for the 10th time as one of the World's Most Ethical Companies. They’ve positioned themselves as an inclusive beauty brand focusing on diversity, transparency, and authenticity in a social landscape where being canceled is one negative comment away. How do they do it? What does it look like regarding campaigns, brand reputation management, positioning, and customer segmentation? To answer all these valid questions, we have L'Oré...
How to create timeless TV campaigns in a social media era with Jacob Weinreich, the CMO at TV2
December 06, 2022 15:35 - 55 minutes - 78.9 MBWe had the honor of having Jacob Weinreich on the Social Media Sucks Podcast Jacob Weinreich was awarded the CMO of the year in 2021. And in this episode, we talk about the TV transformation and how viewers' behavior changed over time. People moved from traditional media to social media. Considering that transformation, how can TV2 still make timeless campaigns and influence people's behavior?
Changing brand reputation with Mila Hvilshøj, the Marketing Manager at Domino's
November 25, 2022 08:17 - 40 minutes - 57.6 MBMila Hvilshøj, Domino’s Pizza Danmark’s Chief Marketing Officer sat down with us to talk about the unconventional campaign Domino’s launched to tackle a rather difficult problem they have been facing for years. Domino’s Pizza is an American brand with over 18000 stores worldwide. They deliver pizza since the 1960s, and they do so while thriving for operational excellence. In Denmark, there are currently 26 stores, but they have the ambition to open up another 74 by 2030. Prior to the ...
How to unify brand experience across every channel with Morten Løwenstein, the CMO of Maria Black
November 17, 2022 15:25You should target the youth on TikTok, right? Wrong! The youth is also reading emails, using Instagram, going to events, and shopping on Zalando… You have to be everywhere at once if you want to get to all your potential consumers, but you have to prioritize. With the excessive data restrictions of today’s internet, how does a brand gain valuable insights into its consumer segments and their buying habits? Morten Løwenstein shares his views on staying relevant across social media. Mort...
Bridging the gap between virtual and physical realities with Khora
November 02, 2022 13:08 - 49 minutes - 116 MBDo you remember the Virtual Reality craze of the early 2010s? Well, technology is getting better by the day, and if you are like most businesses, you probably have no idea how to leverage it to your advantage. Katrine Konyher, Business Developer and Marketing Specialist of Khora, a Virtual Reality Production company, tells us how businesses of all industries can use VR and AR to boost sales, create more immersive experiences for customers, and go viral on social media. She also descri...
How to survive market shifts and connect with your audience in the lifestyle industry
October 28, 2022 13:40 - 47 minutes - 66.1 MBDo you know your audience? Better yet, do you even know yourself? Businesses should be able to answer these questions to survive and position themselves for long-term success. Kathrine Weicker, the latest guest of the Social Media Sucks Podcast, is a Business Consultant with over 20 years of experience in three different countries. She tells us about the problems creative businesses face in the 21st Century, and how they can differentiate themselves in oversaturated environments. With the co...
Green Mobility vs. Green Washing Warriors, or how to communicate tactfully
October 28, 2022 08:17 - 49 minutes - 70.2 MBWhat happens if your mission, as a company, is to help reduce traffic congestion and have a positive climate impact… and people use your cars to get to their transatlantic flight nice and early? In this video, Steffen Frølund, GreenMobility’s Chief Marketing Officer, discusses their social media strategy and how they tailor content to different audience segments. They also emphasize the importance of data-driven decision-making, experimentation, and evolution to stay ahead of the curv...
How does a football club like F.C Copenhagen meet fans and business goals?
October 21, 2022 07:39 - 45 minutes - 107 MBIf you win, you get likes. If you lose, your audience ignores you. How do you market a sports brand on social media when next week’s content is determined by the outcome of 90 minutes on the field? On the other foot, you have a loyal fanbase as followers who (almost) no matter what, stand in your corner. The club works as a media platform, casts players for campaigns, pitches new ideas to sponsors, and feeds multiple channels with high-quality content. How do they maintain a healthy balanc...
How do you create brand awareness through storytelling for a low-interest product?
October 05, 2022 13:10 - 49 minutes - 116 MBDo tires fuel your creativity machine? Nah, most consumers find it a little tiring... Trying to market a low-interest product like tires to consumers with zero interest can be a challenge. Yet, Continental tells stories from the road like no other that consumers relate to and engage with. The company takes consumer behavior and observations into their digital marketing strategy successfully builds brand awareness and engage the audience. The million-dollar question is – how do they do it...
Lessons learned when marketing & sales went digital w/ Henrik Spandet
September 28, 2022 14:39 - 49 minutes - 70.3 MBWholesale B2B. Wholesale B2C. From push to pull and then back again. NOS. Live-stream shopping. Physical retail. Multi-brand online retail. The in-store experience. Social media. Personal shopping. Offline multi-brand retailing. Department stores. Brand building. Omni-channel. Companies have a buffé of sales and marketing decisions to make. Which one is the right one? Is there a right one? We’ve invited Henrik Spandet, international expert in sales and marketing with +30 years of expe...
Consumer trends in fashion marketing for your social media strategy
September 02, 2022 12:20 - 57 minutes - 81.1 MBWhat’s in style this season for fashion brands on social media? Beyond the Y2K style that is. Together with Henrik Eppers, owner of multiple fashion brands and lecturer at Copenhagen School of Design and Technology we’ll dive into the role of social media in the fashion industry. We uncover the interplay of social media and the fashion industry, how they influence one another to change culture and trends, and where we're headed in the future. Prepare to get the answers to 🔹How trendspot...
How Dreamdata generates new clients by training its employees in social selling
August 25, 2022 12:05 - 53 minutes - 74.5 MBIn this episode of the Social Media Sucks podcast, we’re discussing the benefits and different approaches to SOCIAL SELLING. A not-so-new but still untapped marketing strategy where employees' expertise is the "ad" and their personal network the audience. Our guest, Laura Erdem, Account Executive from the B2B revenue attribution platform Dreamdata, shares tips and tricks on how she grew her personal following on LinkedIn by implementing social selling. At the same time, she created more ...
How to build great, sustainable content for social media
July 29, 2022 13:54 - 43 minutes - 61.8 MBWhat is great social media content? How do you generate thumb-stopping social media content ideas? And what do you need to build an amazing social media content strategy – one that’s sure to achieve the right kind of response from exactly the people who most need to engage with your content and brand? There may be no better person to put those questions to than Kubbco’s very own Chief Creative Officer, Emils Lukasevics. Emils Lukasevics guested this episode of the Social Media Sucks podcas...
A heritage brand about creating content for social media
July 21, 2022 11:36 - 45 minutes - 64.1 MBHow does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach ...
How Miinto is leveraging SoMe in order to drive luxury fashion sales
July 07, 2022 12:43 - 40 minutes - 57.6 MBMalthe Cederborg, CMO at Miinto, guested this episode of the Social Media Sucks podcast to talk about social media commerce, luxury fashion retail, paid social media and why you need a strong social media strategy to run a modern retail e-business. This episode is for anyone with an interest in content creation and marketing strategies for social media. As the conversation shows, Malthe is a knowledgeable speaker about everything from social media ads and social commerce to, say, Instagram...
How brands turn serious business into creative content on TikTok
June 24, 2022 09:08 - 43 minutes - 61.1 MBShould all brands join TikTok? What is the most successful TikTok marketing strategy? And how to go viral on TikTok as a brand? For a business, it might seem like a big step to join the platform known for its dancing teenage girls, but TikTok has become a global force. Leading to viral trends that influence the news, sold-out product shelves in stores and a deeper connection between brands and consumers. In this episode, you'll learn from our very own Head of TikTok, Malene Hold, abou...
Meta versus TikTok – the death battle you didn't see coming
June 14, 2022 14:11 - 18 minutes - 26.5 MBFor the past couple of years, Meta has been in good company when it comes to user base, creators and platform innovation. There's no doubt that TikTok has been revolutionizing the social media industry. In our latest episode of Social Media Sucks, Chris, Yu and Hawra try to predict future scenarios: will they stop copying each other's features? Is long format here to stay? Which one will win creators' trust? What role does Youtube play in this "battle"? Keep listening to find out! Useful...
What esports communities have taught Astralis about business
May 31, 2022 14:27 - 50 minutes - 71.3 MBHow do you run a fast-growing and profitable esports organisation in an age of constant SoMe diversification and evolution? More precisely, what do the potentials of social-first SoMe content mean for community building among the 3,2 billion global fans of gaming and esports? Astralis, a Danish esports company best known for their Fortnite, Counterstrike, League of Legends, Rainbow Six and Fifa teams, is committed to finding the answers. But more than that, Astralis has created a succe...
Metaverse and the future of social connections
May 10, 2022 10:40 - 34 minutes - 48.2 MBThere can be no doubt that the Metaverse is a game changer for social interaction. But how precisely is it changing the way we meet, communicate, present ourselves, understand ourselves and live our lives…? And will Mark Zuckerberg’s virtual microcosm also rewrite the rules of marketing, impact the economy, reshuffle social status cues and give scammers and creeps new hunting grounds? All that and more is up for discussion in this episode of the Social Media Sucks podcast where, with Chris i...
Podcast advertising – then, now and tomorrow
March 29, 2022 12:13 - 8 minutes - 12.1 MBWhat’s happening with podcast advertising? Are podcasts THE untapped area – or low-hanging fruit – for marketers? Is there a risk of losing consumers’ or listeners’ trust by mismatching podcast and ad? How to make sense of Spotify’s model and Spotify as a company? And when does podcast marketing slide into influencer marketing territory? On this episode, we explore all this and more – so hold on to your hat and away we go! Useful links Instagram: @teamkubbco TikTok: @kubbco Twitt...
The Big Virtual Influencer Episode
February 23, 2022 10:23 - 14 minutes - 21.1 MBWho's your favourite virtual influencer? On this episode the minds of Kubbco explore what brands can gain from developing a virtual influencer – aka a CGI-based, fictional avatar whose uncanny resemblance to a real person enables the brand to tap into storytelling and a bunch of other cool ideas. But are virtual influencers really as novel as the name implies? Or was Kellogg's Tony the Tiger, or McDonald's Ronald McDonald, actually precursors to @lilmiquela and KFC's Colonel? Dive into...
How NFTs are changing social media | Social Media Sucks Podcast
February 17, 2022 16:30 - 20 minutes - 29.2 MBWhat are NFTs, what is their purpose, and how will they revolutionise the internet? On this episode, we're featuring a polarised but friendly discussion about a central element of Web 3.0 – an arguably exciting, but also arguably retrograde, trend whose impact we are only beginning to see. But do non-fungible tokens run counter to the altruistic philosophy of the internet? Or will they soon be as mainstream and non-elitist as smartphones and, therefore, inclusive and of benefit to everyo...
What's next for Twitter? | Social Media Sucks Podcast
February 09, 2022 15:30 - 14 minutes - 21.3 MBTwitter is unique, for reasons good and bad. But one thing's for sure: It's here to stay, at least in some form. That said, is it a platform in need of a rethink and a makeover? Is the endless stream of text-heavy tweets disorientating and exhausting? Is more original video content from users going to make it a more interesting platform? Was ousting Trump a mistake or the only available move? And has Facebook somehow begun to embody the "punchbag" image that used to haunt Twitter? ...
Talent – how to attract it, retain it and nourish it w/ Caroline Sehested | Social Media Sucks Podcast |
January 28, 2022 15:20 - 53 minutes - 74.3 MBSo much depends on locating, recognizing, attracting, nourishing, and retaining talent – for businesses and companies across the board. At the same time, it is one of the hardest things to do – and almost impossible to do well. To make us all a whole lot smarter about the complex dynamics and role of talent in corporate life, we invited the Founder and Owner of FutureTalent.dk Caroline Sehested on the podcast. Caroline is well-known for her work in talent innovation and with TEDxCopenhag...
Letting others lead: thoughts on “Jack” stepping down as CEO of Twitter | Social Media Sucks Podcast |
January 21, 2022 16:27 - 12 minutes - 17.8 MBCo-founder of Twitter Jack Dorsey has stepped down as CEO of the company. But what is the significance of such a move – for Twitter, and for tech platforms generally? Is a company somehow halted or impeded by a founder unwilling or unable to let go and pass the reins of power to the next generation of leaders? Should Mark Zuckerberg take a leaf out of Jack’s book, or is Zuck’s resignation somehow way overdue and too late to be useful? All this and more on this episode of the Social M...
LinkedIn – and what needs to happen for it to be a great platform | Social Media Sucks Podcast |
January 19, 2022 14:50 - 22 minutes - 32.1 MBIt’s hard to imagine a world without LinkedIn. But is the social network letting itself down by allowing certain functions to be unnecessarily complicated and user-unfriendly? In this episode of the Social Media Sucks podcast we discuss the role of LinkedIn in the social media space. We compare “connect” versus “follow” mode, assess the newsletter feature, share best practice insights for going live and even pitch a brand-new idea that we think LinkedIn ought to implement. Useful links ...
Out-of-home advertising and the significance of outdoor spaces | Social Media Sucks Podcast |
January 14, 2022 15:14 - 14 minutes - 21 MBBillboards, wallscapes, place-based media, and posters seen while on the go… All are examples of out-of-home advertising. In this episode we zero in on this unique type of advertising while also exploring the shifting significance of simply being outside in the age of the coronavirus. How have nationwide lockdowns affected our relationship with ads? What non-digital trends are worth noting in this context? How are social media and out-of-home advertising related? And what about those “...
Growth-hacking and digital marketing w. Taylor Ryan
January 14, 2022 07:45 - 45 minutes - 42.8 MBIn this week’s episode of Social Media Sucks, Chris and Yu are guested by Taylor Ryan, a 6-time start-up founder, growth-hacking expert and the CEO of digital agency Klint Marketing. Episode topics include: What is growth-hacking – and why does it matter? How to optimise social media content across channels What will bring best results – an in-house or out-house model? SEO insights Important KPIs on social Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo ...
TV and social media – what they are and where they’re going | Social Media Sucks Podcast |
January 13, 2022 16:17 - 20 minutes - 28.6 MBTV has been around for a LONG time… But is the medium obsolete? And why isn’t at least flow TV going away when we’ve got so many cool new social media platforms to throw our eyeballs at? Is TV in fact so powerful that it’s going to keep attracting SoMe platforms – like TikTok most recently or YouTube a while ago? That’s on the agenda for this episode where we also discuss a household gadget that strangely doesn’t seem designed for humans… And those guys building mud houses in the jungl...
Audio – and what it means for social media | Social Media Sucks Podcast |
January 12, 2022 13:14 - 14 minutes - 20.8 MBUse this sound! "Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to audience's attention. In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the masive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony. U...
Is GenZ the most SoMe-positive generation ever? | Social Media Sucks Podcast |
January 05, 2022 09:48 - 18 minutes - 25.7 MBWhat’s next for GenZ? And what platform will this hugely social media-positive generation favour next? If TikTok is the user group’s platform of choice right now, how will it be able to keep up-and-coming rivals (Metaverse?) in second place? This and more is on the programme in this episode of the Social Media Sucks podcast where we also talk Supergreat, Instagram, Patreon and NFTs. Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blo...
Social media trends in 2022
December 28, 2021 08:43 - 14 minutes - 20.5 MBWhat can social media users, communities, marketers and customers expect from their fav platforms in 2022? Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way? And what about Supergreat and other newcomers to the social-media landscape? One thing for sure (if you ask Chris) – social media is just getting started and will only solidify its status as (a) a way of life and (b) the main way people communicate today. Usef...
What it's like to be a marketer (or consumer) in the age of cookies
December 22, 2021 16:39 - 14 minutes - 20.9 MBWhat does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR? That’s what we’re here to discuss today. That takes us through a bunch of interesting questions such as: How has leveraging data for marketing purposes become harder? Why would anyone ever allow having their data sold – or object to it, for that matter? Exactly what kind of hot water do Facebook and Amazon find themselves in with data? Is retargeting soon going to be ...
What makes Chinese SoMe so different from Western?
December 21, 2021 09:52 - 21 minutes - 29.5 MBSocial media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we’re asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China? What’s up with Chinese censorship – and is it act...
What makes Chinese SoMe so different from Western? | Social Media Sucks Podcast | Ep. 28b
December 21, 2021 09:52 - 21 minutes - 29.5 MBSocial media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts. Specifically, we’re asking: What should Western marketers do before embarking on SoMe marketing in China? How can marketers prepare for the vastly larger digital audiences in China? What’s up with Chinese censorship – and is it act...
How to create an amazing Christmas ad – and why you don’t have to
December 17, 2021 14:53 - 14 minutes - 20.1 MBWhat does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast. We also ask: Are GenZ finally about to go Christmas shopping? Is Santa’s supply chain out of whack? Is Christmas unique for making buying mandatory? What is Chris’ tip for anyone postponing shopping thi...
How AR is changing everything you thought you knew about social media
December 16, 2021 19:00 - 13 minutes - 18.9 MBHow will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on social. Episode topics include: The tech limitations of AR How luxury brands are different Awareness campaigns and activism A (slightly creepy) look at how AR might be used in the...