What makes Chinese SoMe so different from Western?

Social Media Sucks

English - December 21, 2021 09:52 - 21 minutes - 29.5 MB
Business Society & Culture agency business digitalmedia marketing socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts.

Specifically, we’re asking:

What should Western marketers do before embarking on SoMe marketing in China?

How can marketers prepare for the vastly larger digital audiences in China?

What’s up with Chinese censorship – and is it actually good? And much more…

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