A heritage brand about creating content for social media

How does a heritage brand live on social media? In this episode of the Social Media Sucks podcast, we have Maja Fabech, Head of Social Media and Influencers at Matas with us. And if you don’t live in Denmark, you’re probably wondering what Matas is? Matas is an institution when it comes to beauty and health products. The audience is as versatile as the product catalog, the in-store customer experience is a trademark and the company date back to 1949. So what can this 73-year-old brand teach us about social media strategy? The answer is… A LOT. 

 

Matas has become a huge success on TikTok with its insightful, creative and relatable content that resonates with both Gen Z and boomers. The brand is also an inspiration for utilizing the social platforms' shopping features in its social media strategy. In this episode, we go behind the scenes to discuss how a heritage brand lives (and thrives) on social media.  

 

Give this episode a listen if you want to learn about:

How you grow your social media team TikTok production VS. other content production  How to be diverse without being overly cringe  Matas impressive TikTok saga  Streamlining the in-store experience with social commerce  Ideating and creating content for social media  Gen Z humor, is it that different?  Create synergy between platforms  Matas in-house TikTok stars  How to listen to your social media community

 

Alongside Maja Fabech, we have the brilliant duo Yu Zhao and Chris Kubbernus. 

 

Thank you for listening to the Social Media Sucks podcast 🎧

 

Useful links

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TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media news): https://bit.ly/3I68D6g