Social Media Sucks
85 episodes - English - Latest episode: 15 days ago -Remove the suck from social media. Get the scoop on social media news, trends, topics and tactics from the experts.
Learn more about social media agency Kubbco - https://www.kubbco.com.
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Episodes
How AR is changing everything you thought you knew about social media
December 16, 2021 19:00 - 13 minutes - 18.9 MBHow will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on social. Episode topics include: The tech limitations of AR How luxury brands are different Awareness campaigns and activism A (slightly creepy) look at how AR might be used in the...
Black Friday and why we love (or love to hate) it
December 15, 2021 17:00 - 14 minutes - 20.2 MBTo the extent Black Friday is a celebration of consumerism, should we go along with it – or support Green Week instead? And can you love the natural world while also dreaming about that marked-down flat-screen TV? Those are some of the questions in this episode of the Social Media Sucks podcast where we also ask: What makes 2021 special? What does Black Friday and Boxing Day have in common? Is Tesla really a post-petroleum company? Who came up with the carbon footprint? And much more...
What we know about the Metaverse by now – and what to expect
December 13, 2021 15:53 - 14 minutes - 20.8 MBThe Metaverse could be one hell of a game-changer. But will its rewriting of the rules be for good or for ill? This week’s episode of the Social Media Sucks podcast is dedicated to understanding the Metaverse – what it is, what it isn’t, what it could be, what it should be, etc. Join Chris, Yu and Andy for an important discussion about a phenomenon that’s not going away. Episode topics include: Is the Metaverse something people want? Is it something they need? Will it create an alte...
TikTok and why people feel so good when they use it
December 10, 2021 08:17 - 14 minutes - 20.9 MBWhat makes TikTok so different from other social media platforms? Get the answer in this week’s episode of the Social Media Sucks podcast in which Chris, Yu and Andy get into why TikTok is probably the most important and exciting platform right now. Episode topics include: How to be original on TikTok How can brands leverage the power of TikTok? Does Instagram have a bot problem? Does TikTok need an ad review policy? Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @K...
What is purpose-driven marketing? w/ Christian Mouroux
November 29, 2021 13:42 - 23 minutes - 22 MBIn this week’s episode of Social Media Sucks, Chris and Yu sit down with Christian Mouroux, Country Communication Manager at IKEA Denmark, for a chat about purpose-driven marketing, IKEA and everything in between. Episode topics include: Are commercial and corporate communication different things? What is the difference between a brand with and without a purpose? What is the significance of purpose at IKEA? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twi...
How is PayPal becoming a super app, and what does it mean?
November 18, 2021 14:55 - 14 minutes - 13.8 MBIn this week’s episode of Social Media Sucks, Chris, Yu and Andy discuss the concept of “super apps” and the rise of social commerce. Episode topics include: How are social media changing the consumer experience for shoppers everywhere? How will social commerce challenge traditional e-commerce – and redefine influencer marketing? just how are COVID-19 and the demand for in-app social commerce related? And much more... Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @...
Metaverse - How to make sense of what Facebook is doing
November 15, 2021 11:35 - 12 minutes - 12 MBIn this week’s episode of Social Media Sucks, Chris, Yu and Andy discuss what to make of Facebook’s rebranding and new name “Meta”. Episode topics include: What to expect from the Metaverse What actually exactly caused Facebook to crash recently? Is Mark Zuckerberg secretly (or not so secretly) ushering in a more dystopian kind of social media? And much more… Useful links Instagram: @teamkubbco TikTok: @kubbco Twitter: @KubbAndCo LinkedIn: Kubbco Blogs: Kubbco.com Audio podcast:...
Influencer marketing on TikTok w/ Kelly Louise Killjoy
November 09, 2021 15:21 - 31 minutes - 29 MBIn this week’s episode of Social Media Sucks, Chris and Yu are guested by the legendary Kelly Louise Killjoy, arguably Denmark’s biggest and most hilarious TikTok content creator and influencer. Episode topics include: Great tips for content creators Collaborating with brands How to price yourself for influencer jobs SoMe/TikTok synergies and what to expect from TikTok in the future. See the YouTube version of the podcast here: https://www.youtube.com/c/KubbcoOfficial Chec...
Digitalisation in the bank industry w/ Simon Leth-Sørensen, Mobilepay
November 04, 2021 10:36 - 29 minutes - 54.7 MBIn this week's episode of Social Media Sucks, Chris and Yu are joined by Simon Leth-Sørensen, Head of Campaign and Media at Mobilepay (Danske Bank). They discuss the role of data privacy, the importance of data to drive communication decisions, tips for small budget companies.. and much more! Wanna watch the podcast - https://youtu.be/DVCFIwG4Yng Learn more about Social Media Agency - Kubbco.
Digitalisation in the bank industry w/ Simon Søresen, Mobilepay
November 04, 2021 10:36 - 29 minutes - 54.7 MBIn this week's episode of Social Media Sucks, Chris and Yu are joined by Simon Søresen, Head of Campaign and Media at Mobilepay (Danske Bank). They discuss the role of data privacy, the importance of data to drive communication decisions, tips for small budget companies.. and much more! Wanna watch the podcast - https://youtu.be/DVCFIwG4Yng Learn more about Social Media Agency - Kubbco.
Using data for Social Media w/ Majken Nielsen, Salesforce
October 28, 2021 13:18 - 27 minutes - 37.4 MBHave you ever wondered if data is really important for your business? What's the REAL difference between B2B and B2C? Majken Sigrid Nielsen from Salesforce is discussing all this with your hosts Chris and Yu. Join us for another episode of Social Media Sucks. Wanna watch the podcast - https://youtu.be/5t9kyRR_e3E Learn more about Social Media Agency - Kubbco.
Building Brand Communities w/ Mikkel Thomsen, SOUNDBOKS
October 06, 2021 07:08 - 27 minutes - 37.3 MBIn this week’s episode, Mikkel Hjortshøj Thomsen from SOUNDBOKS comes to visit us: we talk about jumping on the TikTok wagon, the role of online and offline communities on social media, and a possible partnership..? Turn up your SOUNDBOKS (to 11!) and listen to this brand new Social Media Sucks podcast. Wanna watch the podcast - https://youtu.be/c6nQNZw89a4 Learn more about Social Media Agency - Kubbco.
Bye-Bye Instagram Swipe Up and LinkedIn Stories + Facebook Ray-Bans
September 21, 2021 09:15 - 31 minutes - 43.2 MBIs it the end of the swipe up era on Instagram? Will shopping on TikTok be the same as buying on Instagram? Is Facebook the new Google? This, and much more, on this week's episode. Wanna watch the podcast - https://youtu.be/oxjuKYeErW8 Learn more about social media agency - Kubbco.
What is Employee Advocacy in Social Media
September 09, 2021 13:43 - 34 minutes - 48 MBEmployee Advocacy is a social media marketing strategy that utilizes employees to promote a company's brand. In this video, we will cover the importance of employee advocacy and how it can help you increase your reach on social media. Wanna watch the podcast - https://youtu.be/l3DdW48F5ig Learn more about social media agency - Kubbco.
Social media for the tourism industry with Eric Ziengs of GoBoat
June 24, 2021 13:45 - 43 minutes - 60.1 MBSocial media has become a major player in the tourism industry over the last decade. The era of social media has given tourism organizations the opportunity to market themselves in a more creative way and provide their visitors with a more personalized experience. On this episode of the Social Media Sucks Podcast - Eric Ziengs CMO of GoBoat gives us actionable insights and ideas on how to do social media for a tourist/local attraction. Wanna watch the podcast - https://youtu.be/DBeW6q...
How to be a challenger brand w/ Signe Valeur, CMO of Lunar
June 03, 2021 13:42 - 42 minutes - 58.8 MBSigne Valeur, CMO of Lunar stopped by to talk about what it means to be a challenger brand. How to tell the right stories, build the right team and generally kick ass on social media. A must watch episode with expert advice given from one of the world's foremost leaders in marketing. Wanna watch the podcast - https://www.youtube.com/watch?v=G5qEFFlTY7I Learn more about social media agency - Kubbco.
WTF is Clubhouse and why it matters?
April 20, 2021 14:27 - 37 minutes - 51 MBClubhouse is a social media platform for people of all industries. Unlike other platforms that require you to stare at a screen, the Clubhouse app is 100% voice-based. Aside from the moderator’s job of keeping speakers organised, you can use Clubhouse more passively than other social media platforms. The first question that comes to everyone’s mind is probably something like “why Clubhouse when I can just use Zoom without video?” Clubhouse is supposed to be impromptu. You can schedule ...
WTF is Social eCommerce
April 20, 2021 09:40 - 38 minutes - 52.3 MBIf you’ve been following the trends in marketing and media, you’ve noticed a rise in the use of social media in relation to eCommerce. What is social commerce? It’s the use of social media to drive sales on sites like Facebook, Twitter, and Instagram. This podcast will explore the benefits of social media marketing, how to use it, and how it can be used with eCommerce. Want to watch the podcast? See it here https://www.youtube.com/watch?v=TtwURR9EYYY Learn more about social media a...
Occasion Marketing: How To's
March 19, 2021 13:34 - 36 minutes - 50.1 MBOccasion marketing: It’s one of the best ways for brands to show love and create an emotional connection with customers. And it’s not just about Valentine’s Day or Mother’s Day, either. In fact, any major life event can provide a great opportunity for brands to show appreciation to their customers. But it’s not always easy to pull off. Here’s how you do it right. Want to watch the podcast? See it here https://youtu.be/GMYpGgArCC0 Learn more about social media agency - Kubbco.
Social Media for the Beauty Industry
February 24, 2021 12:21 - 35 minutes - 49.1 MBWith the rise of social media, beauty brands have had to adapt and reach their customers in new ways. Not only is social media a great way to provide behind-the-scenes content, it's also a way to build brand loyalty and interact with customers. But it can be challenging to know where to start when it comes to social media. In this episode, we're going to share the many ways that beauty brands can use social media to grow their audience and keep them engaged. Want to watch the podcast? ...
Social Media Trends 2021
February 09, 2021 14:34 - 32 minutes - 44.6 MBSocial media trends in 2021 will be important because, in the wake of the global pandemic, businesses struggle to recoup lost sales. Marketers turn to social media to deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience. The best marketers in 2021 are those who understand how to use social media as a platform for discovery, co...
Doing social media right
January 18, 2021 13:25 - 55 minutes - 75.8 MBSocial media is tough, but Christopher Kjærulff - Social Media manager at Hummel, came on the podcast to give you guys actionable advice and insights in how to do social media right for global brands. He covered everything from career development, how to make great content and campaigns, how to do community management and how to engage an audience. Want to watch the podcast? See it here - https://youtu.be/WIEWvnd0YA0 Learn more about social media agency - Kubbco.
Gaming & Streaming & Marketing
January 07, 2021 10:07 - 43 minutes - 59.1 MBGaming and streaming are reaching a pinnacle point, and it's become a battleground for some of the biggest brands in the world. We sat down with Dea Madsen, Marketing Analytics & Media Manager at PlayStation, to uncover the trends, tactics and latest tools for marketers trying to get into the gaming space. Want to watch the podcast? See it here - https://youtu.be/NxNyUOYPMvg Learn more about social media agency - Kubbco.
How to market your podcast
November 20, 2020 17:04 - 42 minutes - 57.9 MBMarketing your podcast is critical if you want to succeed with your podcast. It's not just about creating amazing content and then hoping someone listens. Of course, good content is needed, but you also need to set up a promotional plan to get the most from your efforts. On this episode, we dive into the ins-and-outs of podcast marketing and how you can promote your podcast in social media, on your websites and also in other areas you might not have even thought about. Want to watch ...
How to repurpose content for social media
November 16, 2020 10:49 - 31 minutes - 42.8 MBRepurposing content is critical if you want to succeed in social media. The appetite for content is not slowing down and with more channels opening up every year, finding your audience is getting easier, but you need the right content with the right context in those channels. Repurposing content can help you fill those channels, your funnel and help you maximize your social media spending. On this episode, we uncover some of the social media agency secrets we use to milk as much content a...
Everybody TikTok - Strategies, Tips and Tactics
October 29, 2020 20:39 - 34 minutes - 79.4 MBTikTok really blew up in 2020, with the global pandemic driving people to their screens for some good old fashioned escapism. But what does that mean from brands, consumers and marketers out there? On this episode, we dive headfirst into TikTok and give you the strategies, tips and tactics that are working on the platform right now. We hope you enjoy it. Need some TikTok advice? Contact us - www.kubbco.com
TikTok - Strategies, Tips and Tactics
October 29, 2020 20:39 - 34 minutes - 79.4 MBTikTok really blew up in 2020, with the global pandemic driving people to their screens for some good old fashioned escapism. But what does that mean from brands, consumers and marketers out there? On this episode, we dive headfirst into TikTok and give you the strategies, tips and tactics that are working on the platform right now. We hope you enjoy it. Learn more about social media agency - Kubbco.
Influencer Marketing - The Good, the Bad and the Ugly
October 11, 2020 04:37 - 31 minutes - 72.8 MBDo you use influencer marketing? Or do you want to start? Join Chris, Andy and Yu from Kubbco as we walk you through the Good, Bad and the Ugly of Influencer Marketing and how to get the most from it. We explain the tactics you need to increase the performance of your influencer marketing and help you take the right steps to build your brand and sell more products using influencer marketing. Check out the videos of our podcasts - https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw ...
Is social media bad for you?
October 07, 2020 20:44 - 49 minutes - 113 MBWelcome to the 1st episode of Social Media Sucks. In this episode we introduce our refreshed podcast / video podcast, Social Media Sucks, we will talk about some of the latest news and changes in the industry, and we also discuss The Social Dilemma, the infamous Netflix documentary, winner of the Impact category at Boulder International Film Festival. We hope to have a fun time and we hope for you to have a fun time too, thank you so much for listening. Learn more about social media agen...
CoTalks Episode 6: Virtual Influencers, Consent Condoms & Hot Talks
April 16, 2019 08:12 - 1 hour - 155 MBIn this episode, Chris and Andy sat down to talk about the emerging trend of virtual influencers, the latest viral campaign of consent condoms and their experiences with hot sauce.
CoTalks Episode 5: Distrust in Social Media
April 16, 2019 08:03 - 29 minutes - 40.4 MBIn this episode, Andy and Kamal sat down to talk about the various issues that cause distrust towards social media.
CoTalks Episode 4: Indie Brands in Digital Marketing
March 25, 2019 09:53 - 48 minutes - 66.8 MBIn this episode of CoTalks Chris, Kerti and Andy sat down to discuss the success of indie brands in the era of digital marketing.
CoTalks Episode 3: Storytelling in Digital Marketing
March 11, 2019 08:11 - 32 minutes - 46.2 MBWe at Kubb&co sat down to record a new episode of CoTalks. This time we talked about the role of storytelling in digital marketing with our creative director Sandy and with our head of video Emil.
CoTalks Episode 2: Digital Marketing in 2019
March 06, 2019 15:55 - 37 minutes - 52.3 MBChris and Andy talking about the ongoing shifts in digital marketing and the 2019 industry trends.
CoTalks Episode 1: #BoycottNike
September 06, 2018 16:04 - 25 minutes - 35.3 MBAt Kubb and co we sat down and talked about the recent Nike controversy with their latest ad campaign with Colin Kaepernick.