What is purpose-driven marketing? w/ Christian Mouroux
Social Media Sucks
English - November 29, 2021 13:42 - 23 minutes - 22 MBBusiness Society & Culture agency business digitalmedia marketing socialmedia Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How is PayPal becoming a super app, and what does it mean?
Next Episode: TikTok and why people feel so good when they use it
In this week’s episode of Social Media Sucks, Chris and Yu sit down with Christian Mouroux, Country Communication Manager at IKEA Denmark, for a chat about purpose-driven marketing, IKEA and everything in between.
Episode topics include:
Are commercial and corporate communication different things? What is the difference between a brand with and without a purpose? What is the significance of purpose at IKEA? And much more…Useful links
Instagram: @teamkubbco
TikTok: @kubbco
Twitter: @KubbAndCo
LinkedIn: Kubbco
Blogs: Kubbco.com
Audio podcast: https://pod.link/kubbco
YouTube podcast: https://www.youtube.com/channel/UCh1hawktExe1SA93XWGephw
Social Brief: https://www.getrevue.co/profile/thesocialbrief