Communications Academy

How Spark Power Uses an Employee App to Integrate Culture After Acquisitions

Our employees are our greatest asset, so efficient and effective two-way communication is critical if we’re going to meet the needs of our business and grow! —Eric Waxman, Spark Power Cofounder and Chief Investment Officer/Head of People and Culture To get the full story, go to staffbase.com/blog

Developing a Happiness Strategy

In this week's episode, we sat down with Emma Bridger, Manging Director of People Lab—an HR consultancy providing products and training to improve employee engagement in the workplace—to discuss happiness in the workplace, how to create an effective policy, the elements of positive psychology that support the theory, and the positive business outcomes to be had. 

How to Write Effective Copy for your Staff Communications

Well-written copy is the key to communicating effectively—especially with employees in a busy workplace. In this episode of Communications Academy, we’ve outlined a formula that provides a powerful method for writing copy proven to drive readership with messages that won’t sit unopened in a busy inbox. State the Problem Provide a Solution Provide Examples Emphasize the Benefits End on a CTA For bonus tips and more: https://staffbase.com/blog/how-to-write-effective-copy-for-your-staff-...

How to Make a High Quality Video for $0

90 percent of information transmitted to the brain is visual, and we process these visuals 60,000 times faster than with text. Taken in conjunction with the dwindling attention spans of Gen Z, it’s clear that video is an ideal platform for effective internal communications. However, nobody wants to waste their time with a video that looks unprofessional—it suggests that the content will be equally low quality. What if we told you that you already own everything you need to create high qual...

Improving Diversity and Inclusion Policy with Internal Comms

Is this week’s episode of Communications Academy, we sat down with Jaime Klein, Founder of Inspire HR, to discover her most valuable tips for building a comprehensive diversity and inclusion policy.  Read more about building a comprehensive D&I strategy and download our free guide on the Staffbase Blog. Read Jaime's article, "How to Proactively Plan for Transgender Inclusion."

How to improve internal communication readership in 2019

You carefully craft each sentence. Your grammar is impeccable. You find the perfect gif.  You finally hit “publish” on your masterpiece and...no one reads it. Great content is only great if people are actually reading what you write! Today we’re discussing 3 ways to easily enhance your content to increase your readership. Get the full story here: https://staffbase.com/blog/3-tips-better-content-readership/

What's a branded employee app like for a company with almost 2000 employees look like?

Join us as we talk to a Director of Communication and Branding at a Railroad Company with close to 2000 employees. We discuss what his organization looked like before and how a branded employee app changed everything for the better. We also discuss strategies like delivering a podcast, employee achievement program, and how to leverage local, relevant, and specific content.

How Diversity and Inclusion Serve a Modern Workplace Communication Plan

https://staffbase.com/blog/how-diversity-and-inclusion-serve-a-modern-workplace-communication-plan/ Jaime Klein is the founder and president of Inspire Human Resources, an HR consultancy firm that specializes in areas such as coaching, employee relations, talent management, and diversity and inclusion. Inspire Human Resources is a Certified Woman Owned Small Business, and Jaime has been recognized as one of New Jersey’s 2018 Best 50 Women in Business. She has worked as a workplace culture e...

Connecting a Multilingual Workforce with EDF renewables

For the full story: https://staffbase.com/blog/edf-renewables-employee-app/

Audio or Video: What's the best medium to communicate to an enterprise?

As internal communicators decide which channel is best to engage their people, they can often be turned away from video and audio content, simply because it tends to intimidate those who do not have professional equipment or experience with these channels. Regarding how to overcome those fears and embrace the power of video and audio content, Debbie told us that “you’re not going to create a Hollywood standard movie on your first outing, so let’s accept that.” She noted that the best thing y...

Which challenge do you need to face first as an Internal Communicator?

In this episode we talk with Managing Director of AB and host of The Internal Comms Podcast, Katie Macaulay.  Links: 3:15 Katie Macaulay’s Internal Comms Podcast: https://abcomm.co.uk/podcasts/ 9:00: Blind - Anonymous community app https://www.teamblind.com/articles/Topics 20:22 AB Internal Comms Podcast - Episode 11: Paolo Peretti https://abcomm.co.uk/podcasts/episode/episode-11-putting-the-soul-back-into-patisserie-valerie/ 30:28 The 7 Habits of Highly Effective People by Stephen R. C...

HR Virtual Roundtable: Employee Engagement

Virtual Roundtable - HR Perspective 3:45 Question about employees hearing from their leaders instead of HR directors / dealing with employee engagement. 4:14 Nick answers: Being on the recruiting side of HR, the most difficult times for him were having to reject people at the end of their candidacy for positions because of downturn.  5:19 Wesley answers: “If engagement is an HR issue, you’ve lost the battle before you’ve started”. There are a lot of tools HR can provide to leaders, such a...

Finding your Own Voice as an Internal Communicator

Top 10 (ok 12) Incredible Quotes from Kristin Hancock (@KristinAnneH) “Internal communication...it’s about your employees being fulfilled at work, it’s about how the employee experience is, whether that’s onboarding or training or all those kinds of pieces” - Kristin (4:17) “Part of why I’ve become so passionate about [internal communications] is because I’ve seen the impact in both ways. I’ve seen the really positive impact when you have a thriving culture and employees who are fulfilled ...

What is the Job Market like for Employee Experience?

Get the full report here: https://insights.staffbase.com/free-download-is-employee-experience-the-future-of-human-resources The Future Is Already Here—It’s Just Not Evenly Distributed One thing seems abundantly clear: established, forward-looking companies are aligning around strategies related to the implementation of the employee experience concept. Given that businesses often copycat the practices of market leaders, the question is just how long it will be before other companies take up ...

Biggest Takeaway from #IABC19

Looking to make your employee app a success? Here's three steps to do it right! https://staffbase.com/blog/making-your-employee-app-a-success We were so excited to join and support the fantastic IABC community again this year! Many joined to learn about the trends that lead communications into the future. We all know that mobile employee communication is a huge trend and we are proud that Staffbase was named by Gartner as one of the leading mobile employee apps. You may now expect that our ...

How Staffbase Keeps Your Data Secure

Want to learn how Staffbase obtained certification of the international ISO27001 standard for information security? https://staffbase.com/blog/staffbase-receives-certification-for-information-security/ Security on mobile devices and apps will always be a topic of utmost importance. Staffbase takes every precaution to ensure that your data is kept safe.

How Versum helped 2,000 people feel like one team

Here's 7 of the top tools that make communicators more effective: https://staffbase.com/blog/top-internal-communication-tools-that-make-you-more-effective One of the biggest challenges communicators have is finding ways to get your organization to read, respond, and actively participate in your communications strategy. Tiffany Elle, Senior Global Corporate Communications Manager at Versum Materials knows this all too well. However, she's found a way to achieve a 96% active adoption rate. Th...

What's a branded employee app like for a company with close to 2,000 employees?

Join us as we talk to a Director of Communication and Branding at a Railroad Company with almost 2,000 employees. We discuss what his organization looked like before and how a branded employee app changed everything for the better. We also discuss strategies like delivering a podcast, employee achievement program, and how to leverage local, relevant, and specific content. 

The #1 Way Communicators Can Get Help Creating Content

Many communicators feel like the entire content distribution load is solely on them. IT DOESN'T HAVE TO BE THAT WAY!! We talk about how to locate your internal influencers. These are people that actively want to be company champions. 

5 Ways to Activate Users on your Branded Mobile App

Many organizations aim to have a very specific % of activations on their branded Employee app. Here's 5 ways that can help boost activations: 1. Branded Swag & Posters 2. Set up kiosks at your various offices. Make yourself available and let folks talk with you as you help them get setup.  3. Find champions at each of your locations and arm them with swag and a very specific shirt or badge that welcomes questions and assistance. Hang up a few posters or fliers with the champions face on i...

How to successfully measure the results of your branded employee app

One of the biggest hurdles in deploying a branded employee app is uncovering what you need to measure. There’s a lot behind that and communicators are always looking for ways to further validate their efforts to leadership and also find new and creative ways to improve and pivot their own strategy. Today we’re talking with Frank Wolf, Co-Founder and CMO at Staffbase. He’s got decades of experience to back up his knowledge of enterprise employee engagement. From the rise and stumbles of the i...

What do Internal Communicators need on day one of their branded employee app

What is and how do I measure engagement with an employee app?

What is and how do I measure engagement with an employee app? 

What is Gamification with an employee app?

What is Gamification with an employee app? 

Facebook vs a branded employee app -what's the difference?

Facebook vs a branded employee app -what's the difference? 

What kind of security is important for an employee app?

What kind of security is important for an employee app? Want access to the Staffbase Security Whitepaper ? Click here.

What type of intranet works best with an employee app?

What type of intranet works best with an employee app? 

Let's chat about chat in an employee app

Let's chat about chat in an employee app!

How SharePoint and an employee app should work together

How SharePoint and and employee apps should work together 

The Staffbase founder story

The Staffbase founder story and how they came to create a branded employee app platform Here's a link to a recent article about the founders.

5 Questions Every Decision Maker Must Ask Before Going All-In with a Branded Employee App

In this episode we talk about the 5 Questions Every Decision Maker Must Ask Before Going All-In with a Branded Employee App.  The five questions we discuss are as follows: 1. Am I in a Competitive market for talent? 2. What's my current readership like? 3. Are any of my current methods backfiring? 4. Are my communication needs unique?  5. How do I measure success? We talk about all of this in great detail and welcome your thoughts, feedback, and interaction. Enjoy! 

Why Deploying a Branded Mobile App Strategy is Personal

In this episode Peter is back! We talk about how, in order to successfully deploy an employee app you must plan for, execute, and govern a truly mobile-first strategy. We also review customer stories and where we see the industry headed. Enjoy!

The Five Discrete Categories Of An Employee Intranet

It's not just a magic pill. You don't just add water and you have this amazing communications channel. It really has to be thoughtful and it has to build trust. It has to meet the users expectation on so many levels and if it does... it's transformational. We have customers who, six months into a project have 85% employees adoption and 75% of those people are using it every day. That has transformed how that company communicates. The shift is on personal phones and they've got easy access...