Which challenge do you need to face first as an Internal Communicator?

In this episode we talk with Managing Director of AB and host of The Internal Comms Podcast, Katie Macaulay. 

Links:

3:15 Katie Macaulay’s Internal Comms Podcast: https://abcomm.co.uk/podcasts/

9:00: Blind - Anonymous community app https://www.teamblind.com/articles/Topics

20:22 AB Internal Comms Podcast - Episode 11: Paolo Peretti https://abcomm.co.uk/podcasts/episode/episode-11-putting-the-soul-back-into-patisserie-valerie/

30:28 The 7 Habits of Highly Effective People by Stephen R. Covey https://www.amazon.com/Habits-Highly-Effective-People-Powerful/dp/0743269519

34:00 Search Inside Yourself by Chade-Meng Tan https://www.amazon.com/Search-Inside-Yourself-Unexpected-Achieving/dp/0062116932

41:02 2019 Edelman Trust Barometer https://www.edelman.com/trust-barometer

42:20 AB Internal Comms Podcast - Episode 9: Harry Hugo https://abcomm.co.uk/podcasts/episode/episode-09-how-to-win-colleagues-and-influence-people/

44:00 The Daily Goat Vlog Series https://www.youtube.com/watch?v=cAsnl4DFN4Q&list=PLxBXkvmr_eCinU3HLgR4TgNzQZ8nsTJ7b

Quotes:

0:54 Introduction: Katie Macaulay - Managing Director  of AB employee communications agency

1:30 Tell us about yourself and what you do?

1:38 Katie “fell into internal communications, as many people do, through a career in journalism.” “Today I have, by far, my dream job. I run an agency called AB… I run the internal comms podcast...which is a natural extension of exploring what’s next for internal comms.”

3:30 Why do you think it is such a common trend that people “fall into” an internal communications role?

4:04 “We are a young profession… A turning point happened in the 90s…of course came this thing called the worldwide web, mobile comms, social media, and it made engagement with our audiences a lot easier, but also we could engage with people in more creative ways. Internal communications has been on the rise.” “We live in an era where great organizations are built from the inside out, so I am now where it matters in terms of building a great organization.”

6:45 What’s the first thing you do on your first day as an internal communicator?

7:12 “Day one for me is when you say yes to the job offer.”. Firstly, “I always hop over to the investor relations page… that’s usually the closest thing you can find to the business strategy...you’re also going to want to know what people are saying about this organization, particularly people who work there and used to work there.” You should be looking for commonalities among levels of management in the company, but also should be “particularly interested, almost overwhelmingly excited, by the gaps, by the misunderstandings, because that’s where you need in the future to focus your energy and attention.”

11:57 If you can or cannot segment your message to your new audience, how do you overcome it and reach those people?

13:03 “Segmentation is not just about engaging people, it’s demonstrating yo