Biggest Takeaway from #IABC19

Looking to make your employee app a success? Here's three steps to do it right! https://staffbase.com/blog/making-your-employee-app-a-success

We were so excited to join and support the fantastic IABC community again this year! Many joined to learn about the trends that lead communications into the future. We all know that mobile employee communication is a huge trend and we are proud that Staffbase was named by Gartner as one of the leading mobile employee apps. You may now expect that our takeaway is to talk about how great and easy an employee app can be; how it helps you to reach all employees; enables you to measure; and prove your value to your organization.  While all of this is true, there is a larger shift that we would like to talk about. We see this shift happening first hand with our customers. 

The most successful ones have moved from looking at communication as a channel to seeing communications as the heart of the employee experience. 

It is one thing to reach everyone and being able to talk to all but our real challenge is to actually get employees to LISTEN and engage. We believe the only solution for that is to focus on the employee experience first. This means a mobile app is not just the place where you get corporate messages, it's a place where you get to know and learn about my team, change my shift, find all safety information for my plant, receive updates for your location, view the status of a PTO request, have one place for my benefits enrollment information and even provide feedback to rate your overall on-boarding experience after 3 days in a new job. Now the challenge here is that the more local, the more relevant and the more specific for an audience you are - the better the experience.