How to successfully measure the results of your branded employee app

One of the biggest hurdles in deploying a branded employee app is uncovering what you need to measure. There’s a lot behind that and communicators are always looking for ways to further validate their efforts to leadership and also find new and creative ways to improve and pivot their own strategy. Today we’re talking with Frank Wolf, Co-Founder and CMO at Staffbase. He’s got decades of experience to back up his knowledge of enterprise employee engagement. From the rise and stumbles of the intranet and the launch of mobility within large workspaces. 

What are the key metrics you’ve found that are most powerful when presenting engagement results to leadership teams?

ROI - this sounds hard to measure?

Do you find it important to measure interaction between mobile and desktop?

I know Staffbase offers an analytics dashboard. What are the key metrics you’ve found are most useful to the teams administrating Staffbase?

What are some of the actions that result from seeing these metrics? Like, for example, if we see a particular newsfeed or channel is popular -what do you see organizations do to capitalize on that? 

 If you could package up the business value of a measuring engagement, what would it be?