Communications Academy artwork

How to Write Effective Copy for your Staff Communications

Communications Academy

English - November 21, 2019 19:00 - 2 minutes - 1.46 MB - ★★★★★ - 8 ratings
Business Society & Culture internal communications intranet employee engagement employee app employee experience branded app Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Well-written copy is the key to communicating effectively—especially with employees in a busy workplace.

In this episode of Communications Academy, we’ve outlined a formula that provides a powerful method for writing copy proven to drive readership with messages that won’t sit unopened in a busy inbox.

State the ProblemProvide a SolutionProvide ExamplesEmphasize the BenefitsEnd on a CTA

For bonus tips and more: https://staffbase.com/blog/how-to-write-effective-copy-for-your-staff-communications/