Clienting: Digital Legal Marketing
59 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 28 ratingsYour place to get information about legal marketing in the digital age. Talking about all things client development, digital marketing and ethical implications of these topics in the legal field.
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Episodes
Clienting #56: Kay Van Wey on National PR and Dr. Death
April 13, 2020 11:00 - 34 minutes - 31.8 MBKay Van Wey is a board-certified personal injury trial lawyer with over 30 years of experience. She is the principal owner and founder of Van Wey, Presby & Williams, a Dallas, Texas-based personal injury litigation boutique firm. When Kay isn’t managing her firm or practicing law, she advocates for patient safety. Kay is a big believer in finding your "why", which is one of the things she credits for her ongoing enthusiasm for her work. Getting more news coverage- how do you take 1 high-p...
Clienting - COVID-19 Special
March 31, 2020 17:44 - 39 minutes - 38.6 MBDiscussion of ways lawyers can be there for clients (and potential clients) in the uncertain COVID-19 environment. We also say congratulations, farewell, good luck, and until next time to Kelly as she embarks on her new venture.
Clienting #55: Mo Lilienthal- Lawyer, Podcaster & Local Link-Builder
March 30, 2020 11:00 - 37 minutes - 14.4 MBThis episode of Clienting is with a lawyer and podcasting powerhouse, Morris Lilienthal. Mo is a lawyer at Martinson & Beason in Huntsville Alabama. The son of a judicial assistant, Mo is a passionate lawyer, advocate for March of Dimes and a passionate advocate for life & sports in Alabama. Podcast: The Mo Show (Live) on FB Live and then YouTube and then podcast - podcasting for 2 1/2 years We talk about Mo's Podcast process, the equipment he uses (it's easy and inexpensive), how M...
Clienting #54: Megan Zavieh on Ethics, Technology & Marketing
March 16, 2020 11:00 - 42 minutes - 38.7 MBMegan Zavieh focuses exclusively on attorney ethics, representing California attorneys facing State Bar disciplinary action and providing tools for lawyers to defend themselves through ethics investigations and prosecutions. She also provides resources to practicing lawyers to structure their firms to minimize their ethics exposure. She writes about ethics at CaliforniaStateBarDefense.com and AttorneyatWork.com. Megan is a mother of four, an avid Spartan racer, and a distance runner. She ...
Clienting #53: Marco Brown on Finding the Money to Market
March 02, 2020 11:00 - 38 minutes - 35.5 MBMarco Brown is the lead attorney at Brown Law, a Utah Family Law Firm focusing on providing affordable, flat-rate divorce services. Marco is a husband, father, and divorce attorney in Salt Lake City, Utah. Nothing makes him happier than cooking, eating, and traveling, except maybe reading. This episode focuses on capturing the low-hanging fruit of more money without necessarily spending money. We talk about creating a flywheel - the cyclical process of client experience. As a small bus...
Clienting #52: Josh Gerben on Learning to Market His Law Firm
February 17, 2020 12:00 - 46 minutes - 64 MBJosh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. Mr. Gerben represents a wide range of clients, ranging from small start-up businesses to large multinational corporations. Since beginning his practice, Mr. Gerben has represented clients in over 4,000 trademark matters. Marketing your law firm vs. the bu...
Clienting #51: 2020 Legal Marketing Trends
February 10, 2020 12:00 - 50 minutes - 69 MBGyi and Kelly are here for their 3rd Annual Legal Marketing Trends episode. Voice Search - any updates here? Influencer marketing - Lawyers as Influencers https://www.instagram.com/iamcaez/ https://www.aimclearblog.com/wave-bye-bye-to-these-digital-marketing-trends-pubcon-speakers-speak-out/ https://marketinginsidergroup.com/marketing-strategy/2020-marketing-trends-you-need-to-know/
Clienting #50: Ryan McKeen & Hailey Rice are Masters of Content!
January 27, 2020 12:00 - 36 minutes - 49.8 MBWho are Ryan McKeen and Hailey Rice? Ryan is the CEO of Connecticut Trial Firm, LLC. In 2019, Connecticut Trial Firm was ranked #15 on the Law Firm 500 list of fastest growing law firms in the United States. Ryan is also a co-author of the best selling "Tiger Tactics: Powerful Strategies for Winning Law Firms". He speaks around the country helping lawyers build practices that transform the way law is practiced. Hailey Rice is a Connecticut-based personal injury attorney, zealous social m...
Clienting #49: Erin Gerstenzang is back to discuss the future!
January 06, 2020 12:00 - 34 minutes - 47.4 MBIn a first for Clienting, we're bringing a guest back for a second episode. Erin Gerstenzang is a practicing Criminal Defense attorney based in Atlanta. We discuss future-focused law firms who are looking at where clients are going to come from tomorrow, not just today. In our last episode, we focused on how speaking engagements can build up your referral network and boost your online presence through links, videos, and more. Today, we're going to talk about how to look outside of traditio...
Clienting #48: Allison Shields and the 2019 ABA Marketing Survey
December 23, 2019 12:00 - 43 minutes - 59.8 MBAllison Shields joins Gyi and Kelly to discuss the 2019 ABA Marketing Survey. We've deemed this episode "Random Acts of Marketing" because that's what the data shows are happening in the majority of small law firms. Allison C. Shields is the President of Legal Ease Consulting, Inc. where provides practice management, productivity, marketing, business development, and social media coaching and consulting for lawyers and law firms. As a former practicing lawyer, law firm manager and partne...
Clienting #47: Raif Palmer on The Human Side of Client Experience
December 09, 2019 12:00 - 39 minutes - 53.6 MBFor this episode, Kelly is joined by Raif Palmer, an Illinois Family Law Attorney, to dive deep on client experience and how to streamline, improve, and incorporate technology in a mindful way. Raiford Palmer is a shareholder in a 12 attorney divorce and family law firm, Sullivan Taylor, Gumina and Palmer, P.C. (now d/b/a STG Divorce Law). The firm serves clients in the Chicagoland area. He has a passion for client service and law firm management, and truly enjoys working with the team a...
Clienting #46: Gyi and Kelly discuss the 2019 Clio Trends Report
November 11, 2019 12:00 - 31 minutes - 43.8 MBGyi and Kelly dig into the Clio Trends report and break down the pieces of the study. They also have some constructive criticism and suggestions for improvements Clio can make for next year's report. We covered these sections: Referrals: In 2019's report, 59% of clients sought a referral from someone they know or have been in contact with, but 57% searched on their own through some other means—and 16% did both. Compared to 2017's report, which showed that 62% of clients sought a refer...
Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online
October 28, 2019 11:00 - 37 minutes - 51.9 MBSam's Bio: In 2013, I took the leap to start a virtual law firm right after law school so I could help entrepreneurs start their business and so that I could work online from anywhere in the world at the same time. Since then I've served 3,000 entrepreneurs start their business and I'm the only lawyer with more than 1,000 Google reviews. I recently became the first lawyer in the ClickFunnels 2CommaClub ($1M generated with a funnel). I founded LegalFunnel which builds and manages auto...
Clienting #44: Delisi Friday, In-House Legal Marketer
October 14, 2019 11:00 - 36 minutes - 49.8 MBDelisi Friday- Marketing Director at Cowen | Rodriguez | Peacock What is it like to be an in-house marketer at a law firm? How does the law firm get clients? How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario? Advice for people hiring an in-house marketer? Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the client development process makes sure their potential and ...
Clienting 43: Travis Patterson talks Inside Out Marketing
September 30, 2019 11:00 - 36 minutes - 49.8 MBTravis Patterson is the Managing Partner of Patterson Law Group – a family-owned plaintiff’s personal injury practice in Fort Worth, Texas. Travis is extremely fortunate to be law partners with his beautiful wife Anna Patterson and his supportive father, Mike Patterson, who started the firm in 1995. When not working with his clients or on the practice, Travis can be seen in endless pursuit of his and Anna’s two young sons – Hayes and Jack – and two goldendoodles – Graham and Graford. Topi...
Clienting #42: Tech Tools For Marketing
September 16, 2019 11:00 - 42 minutes - 58.3 MBGyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing! When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool. Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing. Unbounce - landing pages Optimizely for landing page testing Keyword research tools Answer The Public Clearscope Tools for SEO Ask client...
Clienting #41: Gyi & Kelly Talk Outreach, Links, and HARO
August 12, 2019 11:00 - 38 minutes - 53.4 MBOn this episode of Clienting, Gyi and Kelly answer former guest Rob Schenk's questions on journalist outreach, HARO, and conferences. Outreach The first rule of journalist outreach- you have to have a story! When doing outreach, the creative aspect is super important- don't make a journalist have to work for the story, give it to them. Journalists are people too- they want to know that you have more to offer than "I'm a lawyer and have things to say." Engage with them over time, "I'm ...
Clienting #40: Ben Sessions Knows Technical SEO
July 29, 2019 11:00 - 39 minutes - 54.8 MBBen Sessions joins Kelly Street this week to discuss all things Technical SEO, Local SEO, and Facebook Advertising. Ben (The Sessions Law Firm) is an Atlanta-based Criminal Defense attorney who truly enjoys learning and doing great online marketing for his law firm and sees results in clients & cases. What is Ben doing for his marketing? Multiple offices; Ben has 3 offices and considers how his local search will be affected by the office location. He avoids coworking spaces for this ...
Clienting #39: Melissa Emery on Marketing A PI Firm, Differently
July 15, 2019 11:00 - 27 minutes - 37.8 MBMelissa Emery is the owner of Emery Law Office in Louisville, KY. She has built a successful practice out of standing up for the little guy, which is fitting because her story is one of defying the odds at every turn. When starting her own firm a few years ago, Melissa had her team call her former clients to update their address and information. This gave them an ‘in’ to reconnect and get referrals and permission to market to them via newsletter or email. Understanding your clients- Meli...
Clienting #38: Gyi & Kelly on Links, Links, Links
July 01, 2019 11:00 - 33 minutes - 45.6 MBGyi Tsakalakis has a lot of interests but links are in the top 5. Kelly likes links too but isn't quoted like Gyi is. Download our Link-Building Whitepaper! "meh, links" - The Origin Story It's great to have structured data, a fast website, and other SEO factors but Gyi proposes that link-building is the number one SEO tool to move the needle on ranking. Challenge: If you have pages that are ranking without links, send them our way! Link-Building Expertise: Link buying; if you ...
Clienting #37: Erin Gerstenzang on Building A Practice with Public Speaking
June 17, 2019 11:00 - 54 minutes - 75.3 MBKelly Street was joined this week by lawyer Erin Gerstenzang, a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. She is a regular speaker at CLE events across the country and helps lawyers understand legal ethics in a technolog...
Clienting #36: Taymoor Pilehvar on Attracting Influencers
May 20, 2019 11:00 - 34 minutes - 47.2 MBYour ears are not deceiving themselves, Kelly interviews attorney Taymoor Pilehvar without Gyi Tsakalakis in this episode. Taymoor Pilehvar is an immigration attorney out of South Florida whose clients are athletes, entertainers, investors, workers, and family members. He markets his services primarily using social media and engages his audience with methods considered unorthodox in the legal field. Taymoor moved to Florida specifically to practice immigration. Taymoor uses Facebook ...
Clienting #35: Joseph Wilson On Instagram for Client Development
May 06, 2019 11:00 - 34 minutes - 47.1 MBGyi Tsakalakis and Kelly Street were joined by Joseph Wilson, an Atlanta-based trial attorney who uses Instagram for client development. Joseph Wilson is a personal injury trial attorney at JL Wilson Trial Law, and specializes in motor vehicle collision cases, trucking collisions, as well as negligent security cases. Joseph started his law firm in January 2018 and as a bootstrapping entrepreneur-attorney, was looking for methods to inexpensively promote his law firm and cases. As a young...
Clienting #34: Aastha Madaan On A 100% Virtual Practice
April 22, 2019 11:00 - 41 minutes - 57.1 MBGyi and Kelly were joined by Aastha Madaan, owner of Madaan Law Firm and Concierge Wills & Trusts, both located in Southern California. Aastha runs a traditional law firm and a secondary, 100% virtual law firm. She came up with the idea for a completely virtual practice after realizing that the traditional model was inconvenient for a large portion of her clients and that going virtual would make them happier, leading to more referrals and reviews. She used design-centered thinking to bu...
Clienting #33: Justie Nicol on Tech Tools for Client Development
April 08, 2019 11:00 - 46 minutes - 63.3 MBGyi Tsakalakis and Kelly Street were joined by Justie Nicol, owner of Nicol Law Offices, a Criminal Defense Attorney in Fort Collins, Colorado. She is a savvier than average solo attorney who used technology tools to make her practice run smoother and create better work/life balance. Justie has even taught a CLE on tech tools as a solo to boost client experience! When you look at the list of tools below and listen, keep in mind that Justie is a regular lawyer who implemented these tools o...
Clienting #32: Wayne Pollock on PR for Lawyers
March 25, 2019 11:00 - 46 minutes - 64.4 MBWayne Pollock is the founder and managing attorney of Copo Strategies (www.copostrategies.com), a national legal services and communications firm. Wayne helps other attorneys and their clients ethically, strategically, and proactively engage the Court of Public Opinion to help those clients resolve their legal disputes favorably, and to help those attorneys build their practices. Serving as a consultant to law firms or as limited scope co-counsel to clients, Wayne's counsel incorpora...
Clienting #31: Yev Muchnik, Blockchain Lawyer
March 11, 2019 11:00 - 34 minutes - 47.1 MBFrom large law firm lawyering to legal coworking to blockchain lawyer, this week's guest, Yev Muchnik, has a really cool perspective on future-forward law practice. Yev makes some great points about how the traditional law practice model isn't working for many attorneys in 2019 and how coworking spaces focused on legal can help solve this issue. Ethics of legal coworking: Many state bar associations have decreed that coworking is ethical for lawyers and law firms to do. Make sure c...
Clienting #30: 2019 Marketing Trends
February 11, 2019 12:00 - 48 minutes - 66.9 MBGyi and Kelly celebrate their first year as podcasters and talk about the trends from last year and what to expect in 2019 as you market your law firm. Flashback to 2018, what we talked about then: Voice search Mobile-friendly everything GMB updates Visual Search (video results) Changes to Google proximity, hyperlocal 2019 Marketing Trends: AI & intentional advertising (FB/Instagram algorithms) Messenger Ads Video Ads Smarter, targeted content Personalization ...
Clienting #29: Will Hornsby on Legal Ethics and Going Solo
January 28, 2019 12:00 - 45 minutes - 61.9 MBThis episode is all about ethics! Gyi Tskalakis and Kelly Street were joined by Will Hornsby to discuss the challenges legal ethics bring to a solo and small law firm. We also learn how Will became a go-to legal marketing ethics expert. After serving as staff counsel in the American Bar Association’s Division for Legal Services for 30 years, Will Hornsby now maintains a solo practice that helps lawyers, legal marketers and innovators maximize the potential of their communications and deli...
Clienting #28: Shreya Lay on Marketing Your Firm, Your Way
January 14, 2019 12:00 - 43 minutes - 59.1 MBGyi Tsakalakis and Kelly Street were joined by attorney Shreya Ley. Shreya Ley is half of the lawyer-human duo at the Lay Roots, an asset protection law firm based in Seattle, WA that focuses on estate planning, intellectual property, business law, and more. Lay Roots and life-business partners Colin & Shreya carefully thought about what their law practice should look like to work best within their lives and for their ideal clients. Colin and Shreya have taken on the mantle of Lawyer...
Clienting #27: Gyi & Kelly take Guest Questions
December 31, 2018 12:00 - 52 minutes - 72.4 MBFor this episode of Clienting, Gyi and Kelly answered marketing questions from former Clienting guests. Audio questions: Alex Barthet- Blog called the Lien Zone about construction topics- trying to show up on SERP's as the featured snippet. Single best thing to do to appear in the snippets? Should he care about showing up in the snippets? How? The content should answer a question, must be high-quality (comprehensive, entertaining/engaging, etc), has to be 'the best answer.' Se...
Clienting #26: Avoid the Pitfalls of Video Podcasting w/Rob Schenk
December 17, 2018 12:00 - 40 minutes - 55.2 MBGyi Tsakalakis & Kelly Street are joined this week by attorney Rob Schenk to discuss his firm's content marketing strategy and their use of data to understand their audience. Rob Schenk is an Atlanta trial lawyer representing families with loved ones who have been severely injured or killed in nursing homes. He is the co-host of the Nursing Home Abuse Podcast, a weekly program providing education on nursing home safety and accountability. Keywords, title tags, etc. are a great way to c...
Clienting #25: Kim Bennett on Marketing a Non-Traditional Law Firm
December 03, 2018 12:00 - 37 minutes - 51.7 MBGyi and Kelly connected with Kim Bennett on her approach to marketing with a non-traditional law firm model. This episode bridges the gap between business development and marketing, which is how Kim approaches her own business as well as her work with clients. K Bennett Law LLC is a boutique trademark, business, and employment law practice providing subscription and on-demand, flat fee virtual general counsel services focused on helping clients protect their brands and grow profitable, su...
Clienting #24: Chris Gober on Marketing a Niche Practice
November 19, 2018 12:00 - 35 minutes - 48.5 MBGyi and Kelly talk with Chris Gober about his unique practice areas and clientele. Most of The Gober Firm's clients come through referrals and PR appearances, which holds interesting challenges for marketing. To help with this, Chris has used TV appearances to become a go-to Republican legal commentator and boost his credentials while reinforcing his brand. Chris shares his perspective on Networking vs. Development and how he does both to add different elements to his life and business...
Clienting #23: Greg Siskind Literally Wrote the Book on Legal Marketing
November 05, 2018 12:00 - 44 minutes - 61.1 MBGyi & Kelly talked with immigration lawyer Greg Siskind about his firm's marketing efforts. Greg launched the first small law firm website by teaching himself HTML coding in the early 1990's. Greg shared his process for breaking down legal content for blog posts, social media, and gaining PR. Greg wisely points out that legal marketing doesn't have to be for potential clients only, you can target other lawyers, journalists, law schools, and more with your content. Advocacy marketing...
Clienting #22: Erin Levine Talks Freemiums and Providing Value
October 22, 2018 11:00 - 39 minutes - 54.7 MBGyi & Kelly talk with Erin Levine about how her company, Hello Divorce, uses "freemiums" to build a sales funnel and customer following. While launching Hello Divorce, Erin was re-introduced to the knowledge that marketing from ground zero takes effort, and requires both a process and a plan. Erin Levine is the managing attorney of Levine Family Law Group located in Oakland, CA and Founder of “Hello Divorce”, a modern break up service, offering strategic legal help and wellness support. ...
Clienting #21: Gyi & Kelly talk Voice Search
October 08, 2018 11:00 - 34 minutes - 47.4 MBGyi & Kelly wanted to discuss voice search and the pitfalls, how to improve your ability to rank in voice search, and future-proof your online presence by ranking in voice search. They go through what voice search is and isn't, the history of voice search, and the potential future of voice search. STAT Search Analytics- how to win the featured snippet Who is using voice search? 39% of millennials, 17% of Gen X, and 10% of Baby Boomers. Voice search results are due to good SEO: sche...
Clienting #20: Tom Fox on Building A Solo Practice 25 Years Into Your Career
September 24, 2018 11:00 - 40 minutes - 55 MBGyi & Kelly are thrilled to chat with a veteran lawyer this week who went from corporate lawyer to solo practitioner 25 years into his career. 10 years later, he has a thriving practice and loves his job. Thomas R. Fox-the Compliance Evangelist Tom is the author 16 books on business leadership, compliance and ethics and corporate governance, including the international best-sellers “Lessons Learned on Compliance and Ethics” and “Best Practices Under the FCPA and Bribery Act” as well as ...
Clienting #19: Social Media & Transparency w/Janine Sickmeyer
September 10, 2018 11:00 - 26 minutes - 36.2 MBJanine Sickmeyer is CEO and Founder of NextChapter, a web application for attorneys to prepare, manage and file bankruptcy cases online. Janine is particularly fascinated in the intersection between law and technology and was honored as one of ABA's Women of Legal Tech 2017. Starting as a paralegal, she saw a need for cloud-based bankruptcy software, taught herself to code, built a team of skilled developers and launched NextChapter two years later in 2016. It's about the people and not n...
Clienting #18: Keith Lee talks Online Lawyer Networking
August 27, 2018 10:00 - 34 minutes - 48 MBFor episode 18 of Clienting, Keith Lee joins Gyi Tsakalakis and Kelly Street to talk about how lawyers can use online networking to build their practice and referral network. Keith is a lawyer and author. He is the founder of lawyersmack.com, the leading private community for lawyers. He also has a blue check on Twitter which means he's officially important/obnoxious. Lawyers are Salespeople: Finders, Minders, and Grinders Lawyer-to-Lawyer Sales Being yourself and authentic online ...
Clienting #17: Data-Based Legal Marketing w/Patrick Palace
August 13, 2018 11:00 - 33 minutes - 46.5 MBGyi Tsakalakis and Kelly Street have the pleasure of speaking with Patrick Palace about how his firm, Palace Law, uses data to have better client development and marketing. What are they doing? Created a custom PNC (Potential New Client) sheet to identify good potential clients. They partnered with Suffolk Law School and David Calaruso to figure out who their ideal client and cases are Using PatBot to give clients access to their case potential How you can increase access to justice...
Clienting #16: All Your SEO Questions, Answered
July 30, 2018 11:00 - 34 minutes - 47.8 MBSEO: We know it stands for Search Engine Optimization, but what does it mean and how do you do it successfully? This episode has a little bit for legal SEO beginners, intermediates and beyond. What is SEO? Do you need to know how to code for SEO? Why does link-building matter/what are links? Local SEO vs. Traditional SEO How to do local SEO w/multiple offices Should you buy links? How many keywords should I use on my pages? Why do you need ALT tags on images? SEO Goals Sho...
Clienting #15: Values-Influenced Marketing with Jordan Couch
July 16, 2018 11:30 - 33 minutes - 46.7 MBGyi & Kelly talk with Jordan Couch of Palace Law about how values inform their marketing and client development. Jordan L. Couch is an attorney and Cultural Ambassador at Palace Law where his practice focuses on plaintiff's side workers’ compensation and personal injury litigation. Outside of his practice Jordan is heavily involved in state, local, and national bar associations, advocating for a better, more client-centric future to the legal profession. Find him on social media @jordanlc...
Clienting #14: Text Messaging and Marketing with Marshall Lichty
July 02, 2018 11:30 - 37 minutes - 51.4 MBGyi & Kelly were joined by Marshall Lichty to discuss how his role at a text messaging startup can work for lawyers and how he has learned to market law firms through trial and error. We covered: expectation setting developing guidelines cautionary tales for lawyer texting onboarding for communication how law firms need to focus more on sales and marketing To learn more about Marshall and Lawyerist, go to http://go.lawyerist.com/clienting14. Connect with Marshall on LinkedIn and ...
Clienting #13: Niches, customer service, and music festivals with Jason Beahm
June 18, 2018 11:30 - 35 minutes - 48.7 MBOn this episode of Clienting, hosts Gyi Tsakalakis and Kelly Street were joined by attorney Jason Beahm. We discussed how Jason is carving out a niche within his practice based on his own personal passion for music festivals. Jason co-hosts The Festival Lawyer podcast, practices criminal defense, personal injury, and DUI law in California. In addition to podcasting and content marketing tips, Jason shared his views on getting positive online reviews. Jason's bio: Out on bail. Out ...
Clienting #12: 10 Years of Marketing Mistakes I Made So You Don’t Have To w/Alex Barthet
June 01, 2018 16:59 - 40 minutes - 55.2 MBOn episode 12 of Clienting, Gyi Tsakalakis and Kelly Street were joined by Alex Barthet, a Miami Construction Lawyer with a growing practice that focuses on marketing via content and referrals to get clients. Alex shares his 9 tips for legal marketing based on 10 years of marketing mistakes his firm made before they got things right. Here are Alex's 9 tips: 1. Claim your online profiles Claim and complete profiles on Google, Yelp, and Avvo. (All of these platforms have the potenti...
Clienting #11: Developing Your Brand with Julie Tolek
May 14, 2018 11:00 - 38 minutes - 53.4 MBOn this episode of Clienting, Gyi Tsakalakis and Kelly Street talk with Julie Tolek about how you can create a memorable and unique brand for your law firm. We talked about: Using different cards for different clients, based on your practice area or the type of client. Examples of good branding: Think Pink Law, Bye-Bye DWI Upwork or 99 Designs for logo and branding work on a budget Make sure you discuss expectations and have clear guidelines for any designer. How to think of and...
Clienting #10: How Lawyers Can Use Video w/Nicole Abboud
April 30, 2018 11:00 - 23 minutes - 32.3 MBOn this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life. We talked about: How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client. Tips: be in a place where you feel...
Clienting #9: Reaching New Clients
April 16, 2018 11:00 - 27 minutes - 37.3 MBFor this episode of Clienting, Gyi and Kelly talk about how you can reach a new set of potential clients by expanding your network and building new opportunities. The conversation is broken down into new lawyer marketing and tips for more established practices. They discuss how you can use LinkedIn and their Slideshares, creating Youtube videos where you discuss legal changes, and building out your network with professional groups. For specifics, the conversation includes: creating a 90...
Clienting #8: The Client Journey with Jared Correia
April 02, 2018 12:22 - 29 minutes - 40.1 MBIn this episode, Gyi and Kelly talk with Jared Correia of Red Cave Law Firm Consulting about Using Technology to Build Your Client Journey. We had a great time and got into some really great discussions on how to improve your intake process and use social media in a more effective and time efficient way. We discussed: What is the Client Journey (or Quest)? Optimizing your intake process and make sure to create multiple contact opportunities with potential and current clients. Stay ...