Clienting: Digital Legal Marketing

Clienting #5: Marketing to a New Generation (Webinar)

March 22, 2018 20:12 - 37 minutes - 52.6 MB

Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in mind that the year someone is born in does not define their entire personality or life decisions. What do Millennials and Gen Z value? Younger generations are used...

Clienting #7: Small Firm Scorecard with Sam Glover

March 19, 2018 14:38 - 26 minutes - 37.5 MB

In this episode, Gyi and Kelly talk with Sam Glover about the Lawyerist Small Firm Scorecard and how you can use it to boost your law firm's marketing and client development practices. Take the scorecard and see how your firm grades! We covered website basics, inexpensive marketing tools, authenticity and more. Episode tagline: "No one wants you to run up to them and shove your business card in their face." - Sam Glover Mentions: - Billie Tarascio and her Lawyerist episode on Intake ...

Clienting #6: The Secrets to Marketing & Automating Your Firm

March 05, 2018 14:48 - 34 minutes - 47.7 MB

In this episode, Gyi and Kelly talk with David Bitton about how to automate your law firm for a streamlined client experience and boosting your marketing. David announced his book, "The Secrets to Marketing and Automating Your Firm" and shared that he will be giving away copies at Techshow 2018. How to start your own firm: - Get an EIN number for free online - Use Quickbooks and invest in Practice management software as soon as you can afford to. - Try working remote and hold o...

Clienting Episode #5: Marketing to a New Generation

March 01, 2018 16:24

Our February webinar focused on how lawyers can better market their services to the Millennial and Generation Z consumers. We answered the questions of: Who should you be marketing to?, What messaging do they want?, and How should you market to them? We discussed definitions of a Millennial and Gen Z person while keeping in mind that the year someone is born in does not define their entire personality or life decisions. What do Millennials and Gen Z value? Younger generations are used to les...

Clienting Episode #4: Five-Star Customer Service w/John Strohmeyer

February 26, 2018 15:19 - 29 minutes - 41.2 MB

This episode, Gyi and Kelly are joined by Attorney John Strohmeyer, to discuss what five-star customer service looks like in the legal profession. Show notes: Principles of Service Friendly Connected Prepared Consistent Efficient Adaptive Four Seasons Service Initialism Smile Eye contact Recognize Voice Informed Clean Everyone What can lawyers do to improve right now? Smile Name usage, including during phone calls Systematize routine interactions Emp...

Clienting Episode #3: Turning Leads into Clients

February 12, 2018 15:33 - 29 minutes - 41 MB

In this episode, we discuss how to take your leads and nurture them into clients. The resources we mentioned were: - Client Relationship/Management Systems - Virtual Receptions, such as Call Ruby, and Alert Communications - Lead source tracking using Call Rail and dynamic number insertion For questions or comments, contact Gyi at: [email protected] or Kelly at: [email protected]

Clienting Episode #2: Keywords for "XYZ" Lawyer

January 30, 2018 20:55 - 16 minutes - 23.6 MB

In this episode, Gyi Tsakalakis and Kelly Street discuss how to identify the correct keywords for your practice area and then how to correctly use them in your marketing efforts. As always, send in your questions, give us feedback, and subscribe to future episodes.

Clienting Episode #1: Legal Marketing Trends for 2018

January 12, 2018 23:02 - 38 minutes - 53.6 MB

Clienting discusses the client development and marketing trends you need to pay attention to in 2018. We dive into voice search, adapting your business to services instead of forms and much, much more. Resources: Robert Reich's book, Saving Capitalism STAT for featured snippet info Proximity and "hyperlocal" search blog post by Darren Shaw Read Gyi's post on Bright Local, discussing local link-building

Clienting Intro Episode

January 06, 2018 17:04 - 12 minutes - 18.8 MB

In this episode of Clienting, you learn about what the podcast will cover in future episodes, who Gyi Tsakalakis and Kelly Street are, and why they are doing this podcast. Please subscribe to the show!