Clienting #44: Delisi Friday, In-House Legal Marketer

Clienting: Digital Legal Marketing

English - October 14, 2019 11:00 - 36 minutes - 49.8 MB - ★★★★★ - 28 ratings
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Previous Episode: Clienting 43: Travis Patterson talks Inside Out Marketing

Next Episode: Clienting #45: Sam Mollaei on How to Use Legal Funnels to Generate Legal Clients Online

Delisi Friday- Marketing Director at Cowen | Rodriguez | Peacock

What is it like to be an in-house marketer at a law firm?

How does the law firm get clients?

How do you avoid "the-all-things-to all people"- the idea that I have to be an expert at everything" scenario?

Advice for people hiring an in-house marketer?

Delisi manages all of the firm's marketing and business development initiatives. Incorporating marketing and the client development process makes sure their potential and current clients have a seamless experience, and that expectations set in marketing are met in the office. Off The Record- a monthly magazine exclusively for attorneys, Trial Lawyer Nation- a legal podcast for attorneys in over 70 countries, Business development; Nurturing of referral attorney relationships, utilizing the corporate suite at the AT&T Center and, planning CLE seminars for attorneys.