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Clienting #10: How Lawyers Can Use Video w/Nicole Abboud
Clienting: Digital Legal Marketing
English - April 30, 2018 11:00 - 23 minutes - 32.3 MB - ★★★★★ - 28 ratingsBusiness Technology legalmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Clienting #9: Reaching New Clients
Next Episode: Clienting #11: Developing Your Brand with Julie Tolek
On this episode of Clienting, Gyi and Kelly are joined by Nicole Abboud, a new-age content marketing expert, and owner of Abboud Media. She hosts her own great podcast as well, Leaders Love Company, where you can learn more about leading a company and creating a great work life.
We talked about:
How videos are not advertisements. The new way to think about a video is in the form of problem-solving. Video is no longer about you, it's about the client. Tips: be in a place where you feel comfortable and won't be interrupted, share 1-2 tips, have a plan for what you'll say, share a story or statistics, ask people to share your video, create compelling content that is shareable What to use for videos: tripod, have a plan, schedule the videos, use your smartphone, make sure you consider lighting (try to be near a window for natural light or buy a selfie light) Where to put videos: Go where your audience is, which has become everywhere! Also, Youtube, the 2nd largest search engine. Consider the place you prefer to be, which one do you like: Instagram, Youtube, Twitter, Facebook?Mentions:
Jim Hacking - immigration attorney, uses video and photos for great client testimonials. Mitch Jackson- streaming.lawyer, a lawyer using social media and video to its' fullest potential and is seeing the results in the form of clients. Bryan Wilson- the Texas Law Hawk, created viral videos to get more clients and brand himself. He's not afraid of mocking himself or law in order to break barriers between lawyer/clients. BombBomb email video to send videos as emails and make more of a connection.Find Nicole on Instagram: nic_abboud or [email protected]