Cast Polymer Radio
236 episodes - English - Latest episode: 14 days ago - ★★★★★ - 4 ratingsThe Cast Polymer Industry's Podcast Show
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Episode 132: Is a Recession On the Way? How to Prepare
April 25, 2022 13:15 - 24 minutes - 34 MBThis week, Blaine Thiederman MBA, CFP, founder of Progress Wealth Management joins me on the show to discuss the possibility of a mild recession as the Fed continues to raise interest rates. Blaine’s insights have been featured in Forbes, the Washington Post, Yahoo Finance, MarketWatch, Business Insider, and MSN. You can learn more about their services...
Episode 131: Where Craftsmanship Meets Career – Interview with Kelsey Britton of IYRS School of Technology & Trades
April 18, 2022 18:59 - 59.9 MBThis week I interview Kelsey Britton on the podcast to talk about the work they are doing at IYRS School of Technology & Trades – a non-profit, post-secondary experiential learning institution in Newport, Rhode Island. It is the premier trades and modern manufacturing school in the United States. On-campus, Kelsey is the primary Rhino 3D computer graphics...
Episode 130: How to Convert Social Media Followers Into Customers
April 11, 2022 18:52 - 52.1 MBThis week, I welcome Sophie Bowman, author of the new book How to Convert Your Social Media Followers Into Customers: A Step by Step Guide. Sophie is a regular contributor to Entrepreneur & Forbes and is the founder of convertyourfollowers.com. Her latest book is a step-by-step guide that will show how to convert your followers to customers...
Episode 129: Discussing the ICPA’s First Annual Networking Event with Jennifer Towner
April 04, 2022 18:18 - 28.1 MBOn this episode, Jennifer Towner joins me to discuss “the Buzz” – the ICPA’s spring networking event coming up April 29th and 30th. If you haven’t registered already you can still do so at https://theicpa.com/the-buzz-april-in-atlanta-networking-event.
Episode 128: How “Tiny Connections” Lead to Employee Happiness and Retention
March 28, 2022 11:38 - 56.7 MBThis week I welcome Jen Nash to the podcast show. Jen is the author of the best-selling new book The Big Power of Tiny Connections: How Small Interactions Spark Awesome Outcomes. Using amazing true-life stories and scientific research on how we listen, talk, and crave connection, her new book demonstrates that making time to connect is...
127: A Legacy of Craftsmanship Since 1897 – Interview with Scott MacKenzie of MacKenzie Vault, Inc.
March 21, 2022 16:11 - 44.5 MBThis week Scott MacKenzie of MacKenzie Vault, Inc. joins me on the show to discuss the history of their company. It’s a company rich in history and goes all the way back to Scott’s great grandfather, John Mackenzie who made funeral coaches and caskets in the late 1800s. Today MacKenzie Vault is proud to be...
Episode 126: How to Use Google Ads to Convert Prospects Into Customers
March 13, 2022 02:35 - 76.6 MBThis week, I welcome Ed Stapleton to the podcast show. Ed is the president of Clicks Geek, a PPC Agency that works with local businesses helping them get more customers. Ed will be discussing how they market their services & their proven system for bringing in more targeted prospects. You can learn more about their agency...
Episode 125: Discussing FRP Mold Care, Prep, and Setup with Andrew Pokelwaldt
March 07, 2022 19:09 - 48.3 MBThis week, Andrew Pokelwaldt, director of certifications for the ACMA joins me to discuss mold and tool care, prep, and setup for FRP composite production. Andrew will be joining me each month on the show to discuss different topics related to composites training and education. The ACMA’s education hub can be accessed at http://www.acmaeducationhub.org. There you’ll...
Episode 124: Called to Serve – Interview with New ICPA Members Paul Ester & Charley Skinner of Artistic Marble LLC
February 26, 2022 15:56 - 30.6 MBThis week I welcome Paul Ester and Charley Skinner on the podcast to talk about their company Artistic Marble LLC, one of the ICPA’s newest members. Founded in 1993, Artistic Marble manufactures custom cultured marble products including vanity tops, tubs, and showers. Paul and Charley took over the business last year and have a real...
Episode 123: Discussing Design Trends From This Year’s Kitchen & Bath Industry Trade Show (KBIS) 2022
February 19, 2022 20:50 - 55.7 MBThis week I welcome two guest experts on the podcast from the design industry who share some trends from this year’s Kitchen and Bath Industry Show. KBIS wrapped up its first in-person show in two years last week. It’s the largest North American trade show for the kitchen and bath industry that showcases the latest...
Episode 122: Lessons on Resilience and Leadership: A Military Hero’s Story of Captivity
February 12, 2022 17:56 - 43.5 MBThis week I welcome a special guest to the podcast show. Major General James L. Dozier joins me on the show to discuss his new book Finding My Pole Star: Memoir of an American hero’s life of faithful military service. December 17, 2021, marked the 40th anniversary of the kidnapping of then Brigadier General James...
Episode 121: Does Your Ventilation System Need an Upgrade?
February 07, 2022 16:16 - 35.7 MBThis week Kelly Debusk joins me on the podcast to discuss some basics for resolving ventilation issues. In today’s environment, manufacturers face growing regulations from the EPA and OSHA; regulations that have the potential to hinder the operations of companies in our industry. Understanding the basics of the systems affected is critical. Kelly wrote a great...
Episode 120: How to Build a Remarkable Brand That Wins Loyal Customers
January 31, 2022 13:18 - 61.6 MBThis week Mike Jones, author of the new book You are Remarkable: Unlock your authentic brand to win loyal customers joins me on the podcast to share some tactical advice on how to unlock your company’s brand based on your values and vision. Remarkable brands require authenticity and a die-hard commitment to values and purpose. Mike Jones...
Episode 119: How to Connect With Buyers in Today’s Complex Selling Environment
January 25, 2022 01:44 - 48.7 MBThis week Mark McGraw, co-author of the new book 21st Century Prospecting The Authoritative Playbook for New Business Development joins me on the show to discuss how to connect and engage effectively with prospective buyers in today’s complex, multi-platform selling environment. Mark is Sandler Sales Trainer and is passionate about helping salespeople and sales leaders...
Episode 118: What Business Leaders Can Learn From Sports Psychology
January 17, 2022 18:00 - 52.9 MBThis week I welcome Jared Tendler on the podcast show to discuss sports psychology & the mental game, and what business leaders can learn from it. Jared is an expert in the field of sports psychology and has worked with poker players, financial traders, PGA Tour players, MMA fighters, Pool players, and entrepreneurs from 45...
Episode 117: Interview with Brad Crutchleo of Custom Marble Solutions
January 10, 2022 17:45 - 34.6 MBThis week Brad Crutchleo of Custom Marble Solutions in Dayton Ohio joins me on the podcast to discuss their story as a company in this industry. They recently rejoined the ICPA as a member and you can learn more about their company by visiting https://www.custommarblesolutions.com.
Episode 116: Essential Skills for Success That No One Taught You
December 23, 2021 15:59 - 47.6 MBThis week Mark Herschberg joins me on our final podcast of the year to discuss his recent book The Career Toolkit: Essential Skills for Success That No One Taught You. Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems,...
Episode 115: Interview with Doug Westmoreland of Mincey Marble
December 11, 2021 21:24 - 47.3 MBThis week, Doug Westmoreland joins me on the podcast. Doug is the chief operating officer at Mincey Marble Manufacturing, Inc., in Gainesville, GA. He has more than three decades in the industrial world from sales to management to owning his own companies. His involvement in the world of marble goes back to the mid-1980s when...
Episode 114: The BluePrint to Growing a Successful Business in Any Economy
December 06, 2021 22:02 - 51.2 MBThis week Adam Lyons joins me on the show to share his 5 steps for creating a successful business. Adam has saved and scaled over 1800+ small businesses since launching his Smart BluePrint. Beyond his own portfolio of growing companies, Adam is an advisor for over 500 brands across the US and Canada. Lyons has...
Episode 113: How to Handle Pricing During Inflation & Supply Chain Disruptions
November 24, 2021 15:48 - 38.6 MBThis week Mark Stiving joins me on the show to discuss handling pricing during times of inflation and supply chain disruptions. Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years of experience in price segmentation, pricing...
Episode 112: Grout Free Designs and Kitchen & Bath Remodeling Trends for 2022
November 20, 2021 19:22 - 45.2 MBThis week Gregg Cantor joins me on the show to discuss some Kitchen & Bath Remodeling Trends for 2022. Gregg is the president and CEO of Murray Lampert, a family-owned San Diego Design Build Remodel company established in 1975. For over 45 years, they’ve been providing outstanding service to homeowners. Over the years, Gregg has...
Episode 111: 5 Media Secrets Proven to Amplify Your Company’s Brand
November 17, 2021 15:32 - 90.6 MBThis week, we’ll be discussing how to leverage the power of the news media to amplify your company’s brand locally. These are low-cost secrets (some don’t cost a dime) for getting more exposure for your business. My guest is Emily Richett, a former TV news reporter and now the CEO of HAPPY PR, an award-winning publicity agency...
Episode 110: A History of Innovation – Interview with Elvis Eswara of Micalline
November 09, 2021 12:50 - 33 MBThis week I welcome Elvis Eswara to the show. Elvis is the president of Micalline, a company based out of Columbia, SC that has been known for high-quality cultured marble products since 1966. Micalline was founded back in 1966 by Louis Williams, Jr. Mr. Williams was a veteran and a dedicated craftsman in the tile industry....
Episode 109: Where does Gen Z Want to Work and How Do You Attract Them?
October 30, 2021 20:16 - 51.2 MBThis week I welcome Casey Welch to the show. Casey is the co-founder and president of Tallo, a company that connects the next generation of talent with opportunities in the workplace. On this episode, we’ll be discussing the worker shortage for many industries including manufacturing and trucking. Casey will be sharing some interesting data from...
Episode 108: Discussing Feature Stories from POLYCON 2021 for the Cast Polymer Connection Winter Edition
October 25, 2021 12:57 - 41 MBOn this episode, Genilee Parente joins me again to share her takeaways from POLYCON 2021, and some of the stories that will be featured in the Cast Polymer Connection winter issue. Genilee is executive editor of Cast Polymer Connection and she welcomes ideas on companies to profile. Send them [email protected].
Episode 107: Review of POLYCON 2021 and a Look Ahead to Next Year’s Event
October 16, 2021 20:32 - 44.8 MBThis week Jennifer Towner and Larry Brannan join me on the show to discuss some of the feedback received from POLYCON 2021 in Salt Lake City, Utah. Kerry Klodt and Todd Werstler from Tower Industries also are joining us to share some exciting details in store for POLYCON 2022.
Episode 106: The Art of Effective Business Communication – Interview with Dr. Howard Rankin
October 09, 2021 15:27 - 46.7 MBCommunication is one of the most essential human skills, but rarely are we taught how to do it effectively. This week, I welcome Dr. Howard Rankin on the show. He is the author of the book Power Talk: The Art of Effective Communication. He’s written numerous books and has an extensive psychology and neuroscience background. His...
Episode 105: How to Manage And Protect Your Company’s Reputation Online in a Social Media World
October 05, 2021 12:37 - 65.3 MBThis week, I welcome Kent Lewis to the podcast. He is the founder and CEO of Anvil, an online marketing company founded in 2000, two years after Google officially launched as a search engine. As one of the oldest search engine marketing agencies in the Pacific Northwest, and one of the most award-winning in the United States, Anvil...
Episode 104: TikTok Marketing for Business Owners – How to Grow Customer Sales From One of the World’s Leading Platforms
September 27, 2021 16:03 - 91 MBTikTok has become the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history. What many business owners may not realize is it offers an unprecedented opportunity for businesses to promote their products to a younger audience of prospects & customers. On this episode,...
Episode 103: Interviews From POLYCON 2021
September 18, 2021 16:46 - 91.2 MBOn this episode, we’ll be featuring guest interviews at POLYCON 2021 in Salt Lake City, Utah. These include an interview with Andrew Pokelwaldt, of the ACMA, and Brannon Pittman of HK Research discussing Gelcoat issues. You can reach out to either of them with questions by emailing Andrew at [email protected] or Brannon at [email protected]. I’ll...
Episode 102: Why Dynamic Customer Experiences Follow a Recipe for Success – Interview with Best Selling Author Michael Sherlock
September 13, 2021 03:17 - 40.8 MBThis week, Michael Sherlock joins me on the show to discuss her most recent book Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success. Don’t be fooled by the name, or the hair color. Michael Sherlock is serious about business. Before launching her global training company, Shock Your Potential, Michael...
Episode 101: A History of Craftsmanship and Mastery – Interview with Bobby Brooks
September 07, 2021 02:28 - 52.3 MBThis week Bobby Brooks joins me again to share some of the latest updates with Brooks Molds. As many know, Bobby Brooks began working in the composites industry in 1984, when he was hired by the mold and prototype department at Mortar Creek Plastics in Elmore, Alabama. He was quickly promoted to Shop Supervisor and...
Episode 101: A Commitment to Craftsmanship – Interview with Bobby Brooks
September 07, 2021 02:28 - 52.3 MBThis week Bobby Brooks joins me again to share some of the latest updates with Brooks Molds. As many know, Bobby Brooks began working in the composites industry in 1984, when he was hired by the mold and prototype department at Mortar Creek Plastics in Elmore, Alabama. He was quickly promoted to Shop Supervisor and...
Episode 100: Discussing the POLYTECH Training Schedule and Other Details of POLYCON 2021 (coming up in two weeks!)
August 28, 2021 19:33 - 53.3 MBOn this episode, we’ll be discussing some of the final details of POLYCON 2021 coming up in just two weeks (Sep. 13-15th)! Jennifer Towner and Larry Branan join me again, along with ReBecca Erdman of Sand and Swirl Inc. and Kirk Williamson of Tyvarian to discuss the Polytech training schedule for Monday & Wednesday, as...
Episode 99: How Companies Build World-Class Organizations Through Core Values
August 25, 2021 20:35 - 44 MBThis week, I welcome Amie Devero, author of the book Powered by Principle. In the course of six years of research for this book, she distinguished many of the key characteristics common to the thousands of companies/ organizations that maintain better than average results & ethical performance over the long term. We’ll be discussing these key...
Episode 98: A Leader’s Recipe for Breakthrough Innovation
August 18, 2021 16:20 - 50.9 MBTo compete and be profitable in today’s marketplace, you need big, creative solutions and you need them now. Just as you follow a recipe to cook a great meal, there is a recipe to create great ideas. This week I welcome Roger Firestein to the show to discuss how to come up with breakthrough ideas...
Episode 97: How to Reduce the Weight of Your Cast Polymer Parts, Improve Thermal Shock Resistance, and $ave Money
August 14, 2021 19:06 - 48.6 MBThis week, I welcome Chris Hurdleston of ACS International to discuss the topic of reducing the weight of your cultured marble parts to help manufacturers save money on resin, labor, installation, and shipping costs. Sponsors for this episode:
Episode 96: How to Crush Your Fears, Develop Your Negotiation Muscle, and Gain Power in the Workplace
August 07, 2021 18:40 - 44.1 MBThis week I welcome Lynn Price on the show. Lynn is a former attorney and author of the book Negotiate It! How to Crush Your Fears, Develop Your Negotiation Muscle, and Gain Power in the Workplace. In addition to being an author, she’s also a speaker & consultant with over twenty years of experience providing creative...
Episode 95: How to Take Your Company to the Next Level Through Radical Customer Centricity
July 31, 2021 15:28 - 53.3 MBThis week, best-selling author Mark Boundy joins me on the show to discuss how to become more customer-centric. He is the author of the book Radical Value, which builds on the premise – The purpose of any company is to generate higher value than it costs to deliver. In his book, Mark takes this deceptively simple principle,...
Episode 94: Interview with Chris Smith of Lafayette Marble and Granite
July 26, 2021 20:15 - 50.4 MBThis week, Chris Smith owner of Lafayette Marble and Granite joins me on the show to talk about their company. Lafayette Marble and Granite is a full-service customer shower retailer and installer based in Lafayette, Louisiana. For years, they’ve been providing high-quality synthetic and natural stone countertops to residential and commercial clients in the region....
Episode 93: Discussing Labor Shortages, Rising Costs, and Supply-Chain Hiccups with Dirk DeVuyst
July 19, 2021 21:21 - 42.2 MBThis week, we welcome Dirk De Vuyst of International Marble back on to discuss how they are handling the ongoing issue of labor shortages, supply-chain hiccups, and rising costs. Sponsors for this episode:
Episode 92: How to Generate Consistent Online Traffic & Grow Your Sales Using Pinterest
July 10, 2021 17:43 - 67.3 MBThis week, we’ll be discussing a well-known, but probably underutilized social media platform for marketing your line of products. I’m talking about Pinterest. Here are a few facts you may not know: 85% of Pinners say they use Pinterest to plan new projects Weekly conversions on Pinterest grew by 300% in 2020 8 in 10 Pinterest users say the...
Episode 91: How to Engage Your Customers by Email Without Annoying Them; Plus a New AI Software for Writing Sales Copy
July 03, 2021 19:34 - 94.1 MBThis week, freelance copywriter Sean McCool joins me once again on the show to discuss copywriting and email marketing. Sean will be sharing some great advice for storytelling and engaging your customers by email without annoying them. The goal of your business is to stay top of mind with your customers and prospects, but how...
Episode 90: Cast Polymer Connection Summer 2021: Supply Issues, Construction Forecasts & Telling Your Company’s Story
June 26, 2021 16:45 - 37.1 MBThis week, Genilee Parente, executive editor of Cast Polymer Connection joins me on the podcast to discuss the Summer issue that just went out this week. We’ll be highlighting a few of the articles including a great marketing piece on digital storytelling. We also discuss some encouraging forecasts in the commercial construction industry and the...
Episode 89: How to Increase Your Prices and Keep Your Customers Happy – Interview with “The Price Whisperer” Per Sjofors
June 22, 2021 20:51 - 54.7 MBThis week, Per Sjofors, also known as the “The Price Whisperer” ™ joins me on the show to talk about increasing prices while keeping your customers happy. Before moving to the US in the mid-1990s, Per ran a couple of companies in Europe. After moving, he also ran a couple of companies in the US....
Episode 88: Interview with ACS International and Dorfner
June 19, 2021 16:55 - 59.6 MBThis week, I have a two-part interview with Chris Hurdleston and Marcos Vidal of ACS International, and also Marco Suess of Dorfner. ACS International is a leading supplier of raw materials for composites industries such as cast polymer, solid surface, and fiber-reinforced plastic (FRP). ACS Overview Feat. Kay from ldpstudios on Vimeo. Dorfner specializes in...
Episode 87: Interview with Leah Gaylord of House of Marble & Granite
June 14, 2021 16:01 - 58.8 MBThis past week Leah Gaylord of House of Marble and Granite joined me on the show to discuss their company. Leah and her husband Ty purchased the company back in 2018 from the previous owner of 35 years. Leah will share some of the challenges they’ve faced over the last couple of years dealing with...
Episode 86: A Practical Guide to Daily Leadership in the Manufacturing Environment
June 09, 2021 05:49 - 75.9 MBThis week I welcome Bryan Geary and Carl Sorrell, authors of the book On the Plant Floor: A Practical Guide to Daily Leadership in the Manufacturing Factory. They both have over 70 years of hands-on experience in the manufacturing world including plant management, site selection, start-ups, team formation, engineering, and process design. Their book provides a...
Episode 85: Staffing Problems and What You Can Do To Attract Quality Workers
June 07, 2021 14:24 - 5 MBThis week I welcome Kim Wallace, Executive Vice President with Hire Dynamics, a staffing firm that places 12,000 people a week in the Southeast part of the country. Manufacturing is one of the industries Hire Dynamics specializes in, and Kim will share her perspective on the staffing problems so many small businesses are dealing with,...
Episode 84: How AI Can Boost Your Company’s Search Engine Marketing Success
May 31, 2021 15:37 - 42.4 MBThis week, Iman Bashir joins me on the show to talk about 2021 SEO strategies and how AI (artificial intelligence) can be used to enhance your own search engine marketing plan. Iman is the founder of Craftly.AI, an AI-Powered Copywriting assistant that generates original content for SEO purposes. As a web-based artificial intelligence writing platform, Craftly.AI leverages natural language processing...