This week I welcome Elvis Eswara to the show. Elvis is the president of Micalline, a company based out of Columbia, SC that has been known for high-quality cultured marble products since 1966.  Micalline was founded back in 1966 by Louis Williams, Jr. Mr. Williams was a veteran and a dedicated craftsman in the tile industry....

This week I welcome Elvis Eswara to the show. Elvis is the president of Micalline, a company based out of Columbia, SC that has been known for high-quality cultured marble products since 1966. 

Micalline was founded back in 1966 by Louis Williams, Jr.

Mr. Williams was a veteran and a dedicated craftsman in the tile industry. When the company began, natural stone was very expensive, so he was inspired to innovate a stone product that would eliminate the disadvantages of tile and grout but exude the beauty of natural stone at an affordable price.

His pursuit resulted in their proprietary flagship product: Micalline Cultured Marble.

Mr. Williams coined the name “Micalline” to recognize his two close Army friends who had each lost a child, Michael, and Eileen, as a dedication to them in their memory.

His sons, Bruce, Coley, and Ernie Williams, worked with their father until his passing in 2006, then became the owners of Micalline. They retired in 2019 passing ownership to the new president, Prasanna “Elvis” Eswara. 

You can learn more about their company by visiting https://www.micalline.com

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