Gym Business - Business for Unicorns Podcast
340 episodes - English - Latest episode: 16 days ago - ★★★★★ - 54 ratingsThe Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.
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Episodes
Episode 136: Tracking Team Performance with Key Metrics with Michael, Mark, and Pete
June 17, 2022 08:00 - 24 minutes - 24.3 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 135: Why You Should Get Better at Training Women in Your Gym with Molly Galbraith
June 13, 2022 08:00 - 33 minutes - 29.6 MB[LIMITED TIME ONLY] It’s your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! Learn more HERE. More from BFU: Report Card - Get our FREE Gym Owner Report Card Coaching - 1-on-1 coaching Mark on Yo...
Episode 134: How to Pick the Right Software for your Gym with Michael & Mark
June 10, 2022 08:00 - 22 minutes - 21 MB[LIMITED TIME ONLY] It’s your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and save $1200, apply by Sunday June 12th. Learn more HERE. More from BFU: Report Card -...
Episode 133: How to Manage the Coach Who Has Gone Down a [Insert 3 Letter Acronym] Cert. Rabbit Hole
June 06, 2022 08:00 - 34 minutes - 28.9 MB[LIMITED TIME ONLY] It’s your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and save $1200, apply by Sunday June 12th. Learn more HERE. More from BFU: Report Card -...
Episode 132: What Makes Your Gym Unique? with Coach Fury
June 03, 2022 08:00 - 38 minutes - 35.3 MB[LIMITED TIME ONLY] It’s your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and save $1200, apply by Sunday June 12th. Learn more HERE. More from...
Episode 131: Why We Have Coaches and Mentors with Michael and Pete
May 30, 2022 08:00 - 33 minutes - 43.2 MB[LIMITED TIME ONLY] It’s your *last chance* to sign up for personal coaching with Keeler, Pete, Ben, and Mark until 2023. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, quarterly retreats in super cool places, bi-weekly group coaching calls, free admittance to Business for Unicorns live courses, and more! To lock in the very best price and save $1200, apply by Sunday June 12th. Learn more HERE. More from BFU: Report Card -...
Episode 130: How to Build Deeper Connection with Your Clients with Lucy Hendricks
May 27, 2022 08:00 - 29 minutes - 26.9 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 129: Matt Kasee on Why You Could Be the Bottleneck to Your Business Growth
May 23, 2022 08:00 - 27 minutes - 25.7 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 128: How to Build Relationships with Youth Athletes and Their Parents with Pete
May 20, 2022 08:00 - 31 minutes - 30.9 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 127: Finding Your Tribe with Eilish Kidd
May 16, 2022 08:00 - 25 minutes - 23.1 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 126: Best and Worst Ways to Communicate with Your Full Team with Michael, Mark, and Pete
May 13, 2022 08:00 - 25 minutes - 24.9 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 125: Steven Mack Explains How to Create Local Referral Partnerships
May 09, 2022 08:00 - 32 minutes - 28.6 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 124: How to Leverage Your Team's Best Thinking with Michael, Mark, and Pete
May 06, 2022 08:00 - 20 minutes - 19.8 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 123: Luka Hocevar Shares His Best Strategies for Driving Leads
May 02, 2022 08:00 - 52 minutes - 49.6 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 122: Why Mark Invested in a Fitness Franchise
April 25, 2022 08:00 - 29 minutes - 28.8 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 121: Why You Should Stop Sending Traditional Email Newsletters with Michael, Mark and Pete
April 18, 2022 08:00 - 22 minutes - 21 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz mus...
Episode 120: The 4 Most Important Goals for Every Gym Manager with Michael, Mark and Pete
April 11, 2022 08:00 - 22 minutes - 20.9 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz m...
Episode 119: Run Your Gym Like You're Going to Sell It with John Franklin
April 04, 2022 08:00 - 39 minutes - 36 MBIn this episode, John Franklin, founder of Gym Lead Machine, joins me to discuss why you should run your business like you are going to sell it tomorrow. Your Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? ...
Episode 118: Michael, Mark, and Pete on What's Currently Working in Customer Service
March 28, 2022 08:00 - 32 minutes - 30.4 MBYour Goal: Clients that absolutely LOVE your business, stay longer, and grow your business for you? Your Solution: BFU’s next course, Clients for Life. Learn more HERE. Sign up by April 17th and save! *********** Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz ...
Episode 117: Michael, Mark and Pete on Prioritizing "Deep Work"
March 21, 2022 08:00 - 26 minutes - 24.6 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 116: Organizing Your Marketing Efforts with Danny Twoguns and Anthony Mucurio
March 14, 2022 08:00 - 55 minutes - 46.7 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 115: Michael, Mark & Pete Share the Magic of Great Meetings
March 07, 2022 09:00 - 24 minutes - 21 MBWant to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get your FREE assessment HERE. Learn more about BFU: Unicorn Society - Our coaching group Coaching - 1-on-1 coaching Mark on YouTube - More fit biz musings
Episode 114: How to Stop Hating Sales with Ben Pickard and Haylin Alpert
February 28, 2022 09:00 - 43 minutes - 38.4 MBAbout Haylin: In Hayin’s first life, he was an urban town planner, helping to revitalize downtowns, for the last 15 years, he’s been focused on health and fitness. He started Core Principles Personal Training 7 years ago, where they exclusively work with SuperHeros (Clients) age 50+. About Ben: Benjamin has 13 years of experience in the fitness industry, and for the last 7 has owned and operated Lean Strong Fitness and Wellness in Guelph, Ontario, Canada, working with clients who are ...
Episode 113: How to Invest In Your Team's Education to Get Results with Michael and Mark
February 21, 2022 09:30 - 33 minutes - 30.7 MBMichael and Mark are back to discuss the importance of investing in your team’s education so that you can uplevel your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.
Episode 112: How to Set Goals and Key Metrics for Your Gym with Matt Kasee and Adam Terry
February 14, 2022 09:00 - 38 minutes - 34.7 MBWe are back with another Roundtable! This time, Unicorn Society members Matt Kasee and Adam Terry discuss the basics of setting goals using key metrics. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.
Episode 111: How to Start Creating Systems in Your Business with Ben Pickard
February 07, 2022 09:00 - 38 minutes - 33.2 MBMichael and fellow BFU Coach, Ben Pickard are talking about the most efficient way to build systems into your business. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for the full show notes.
Episode 110: Organizing Your Time and Staying Productive with Steve Bergeron and Jason Giles
January 31, 2022 09:30 - 31 minutes - 28 MBWe are back with another Roundtable! This time Unicorn Society members Steve Bergeron and Jason Giles will be talking about time management and how gym owners can maximize their time. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns Click HERE for full show notes.
Episode 109: How to Manage Your Training Gym Facility Like a Pro with Michael and Pete
January 24, 2022 09:30 - 25 minutes - 24.6 MBMichael and Pete are back! In this episode, Michael and Pete talk about: Managing your physical facility Common mistakes owners make Operations and maintanence Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society
Episode 108: Raise Your Rates with Confidence with Andy Fernandez and Renee Metivier
January 17, 2022 09:30 - 31 minutes - 25.6 MBWe are back with another Unicorn Society Roundtable. In this episode, Michael, Andy, & Renee explore the reasons why you should consider raising your rates and how to go about it with confidence. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns
Episode 107: Michael and Mark Share Productivity Tips for 2022
January 10, 2022 09:30 - 20 minutes - 19.2 MBIn this episode, Michael and Mark are back to talk about time management, personal productivity, and how to go about planning for 2022. Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Click HERE for the free assessment. Work with us: Unicorn Society Business for Unicorns [email protected] [email protected]
Episode 106: Using Virtual Assistants with VA's for Gyms and Scott Rammage
January 03, 2022 07:30 - 43 minutes - 38.3 MBAbout Scott: Scott Rammage is co-owner of VA’s For Gyms. Scott and the team at VA’s For Gyms have helped gym owners and managers more work done with less hassle and lower costs. They’ve been able to do this by providing a complete VA solution for gyms, including virtual assistants, bookkeeping services, lead generation services, social media management, and much more. In Scott’s free time Scott loves lifting weights, mountain biking, rucking, snowboarding, and traveling with his wife and tw...
Episode 105: Developing Entrepreneurship Among Your Team with Molly Kieland
December 20, 2021 09:30 - 42 minutes - 32.2 MBAbout Molly: Molly Kieland is the founder and coach of Fuelhouse Gym in Seattle, Washington. She is a StrongFirst Kettlebell Instructor - Level II, Strength Matters - Level 1 Kettlebell, RKC Instructor, NASM Certified Personal Trainer, and CHEK Institute Holistic Lifestyle Coach. She believes the daily challenges of Fuelhouse workouts and the environment they create remind us that there is always something we can get better at or reach further for. Her mission is to help motivate her fitn...
The Power of Delegating with Megan Hanna & Chris Perry
December 13, 2021 09:30 - 36 minutes - 32.5 MBAbout Megan: Megan is the co-owner of Heat Studios, a group fitness training gym in Raleigh, North Carolina. Her journey as a fitness professional started as a yoga teacher in 2015. She then became a personal trainer and helped her husband open Heat, while still working her corporate job. In 2017, Megan quit her 10-year career in Clinical Research and joined her husband full-time running the gym. While she continues to train a few clients and teach group fitness classes, she now spe...
Episode 104: The Power of Delegating with Megan Hanna & Chris Perry
December 13, 2021 09:30 - 36 minutes - 32.5 MBAbout Megan: Megan is the co-owner of Heat Studios, a group fitness training gym in Raleigh, North Carolina. Her journey as a fitness professional started as a yoga teacher in 2015. She then became a personal trainer and helped her husband open Heat, while still working her corporate job. In 2017, Megan quit her 10-year career in Clinical Research and joined her husband full-time running the gym. While she continues to train a few clients and teach group fitness classes, she now spe...
Episode 103: Charlie Deist on Building Culture
December 06, 2021 09:30 - 49 minutes - 44.6 MBAbout Charlie: Charlie Deist is a master-level MovNat trainer, licensed captain and sailing instructor in the San Francisco Bay Area. Inspired by the "natural method" fitness philosophy of French naval officer Georges Hébert, he incorporates principles of efficient movement into his training – whether the students are learning to sail in the strong winds of San Francisco Bay, or attending his outdoor natural movement classes. He is the author/editor of several books including *Hormetics: ...
Episode 102: Mark and Pete on Identifying Where You Need Help in Your Business
November 29, 2021 09:30 - 14 minutes - 13.2 MBMark and Pete are back! In this episode, Mark and Pete talk about: Self-evaluation Planning Asking for help Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society
Episode 101: Michael, Mark & Pete Share the Most Common Mistakes Gym Owners Make
November 22, 2021 09:30 - 23 minutes - 20.2 MBMichael, Mark, and Pete are back with another episode of the season. This time, they discuss the most common mistakes they see fitness business owners make. This week, we discussed: Reactive vs. proactive hiring Raising prices Creating standard operating procedures Work with us: Unicorn Society Business for Unicorns [email protected] [email protected] [email protected]
Episode 100: Michael and Mark on the Importance of Mentorship and Peer-Learning for Entrepreneurs
November 08, 2021 09:30 - 35 minutes - 81.8 MBMichael and Mark are back with another bonus episode of the season...In this episode, Michael and Mark talk about mentorship in the fitness space, the importance of peer groups, and their experience with them. In this episode, Mark and Pete talk about: Why peer groups are useful The importance of mentorship Community of like-minded people Relationships you develop inside groups Work with us: Unicorn Society Business for Unicorns [email protected] michael@busines...
Episode 99: Kelly Edwards Explains How to Run a Successful Youth Athlete Program
November 01, 2021 08:30 - 51 minutes - 60.1 MBAbout Kelly: Kelly Edwards played for O’Dea High school, and won the state 3A championship three out of his four years there, 04, 05, 07 (they lost in the championship game his junior year- 06). After O’Dea he played for Che Dawson at Highline Community College. They won the Western Division title his sophomore year, giving them the #1 seed to the NWAC tournament, where they lost in the semi-finals. Kelly went on to play at Lewis & Clark College in Portland, Oregon for his junior and se...
Episode 98: Michael and Mark on "Non-Social Media" Marketing Strategies
October 25, 2021 09:00 - 25 minutes - 47.2 MBMichael and Mark are back with another bonus episode of the season...In this episode, we talk about social media and the importance of using marketing strategies off social media and offline. In this episode, Mark and Michael talk about: Other Strategies to invest in besides social media Non-paid strategies Digital marketing The importance of email marketing Referral Marketing What is your offline marketing and how to do it Their concern for social media Work with us: Unicorn...
Episode 97: Chris Burgess Shares How Customers Are Behaving Differently Post-COVID
October 18, 2021 16:00 - 52 minutes - 65.4 MBHave you ever thought about how last year affected your customers' behavior? In this episode, we are going to dive deep into some fascinating topics on consumer behavior and content creation with a very special guest, Chris Burgess. In this episode, Michael spoke with Chris about: Understanding consumer behavior Content creation Storytelling Mentioned in the Episode: Inside the Unicorn Unicorn Society Chris IG Lift the Bar
Episode 96: Michael and Mark Reflect on the Importance of Stepping "Out" of the Business
October 11, 2021 08:30 - 24 minutes - 30.9 MBMichael and Mark are back with another bonus episode of the season...In this episode, we talk about the most effective methods to get you "out" of the business and how to use your time off to restructure your process in order to find motivation and improve your leadership. In this episode, Mark and Michael talk about: Reflection time Business leadership Journaling Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/u...
Episode 95: Mark and Pete Discuss All Things Facility
September 20, 2021 08:30 - 40 minutes - 53.3 MBMark and Pete are back! In this episode, Mark and Pete talk about: Location selection Reinvesting in space Lease conditions Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society
Episode 94: Michael and Mark Announce Inside the Unicorn
September 13, 2021 15:22 - 13 minutes - 16.7 MBMichael and Mark are back with another bonus episode of the season...this time with a special announcement inside the Unicorn! In this episode, Mark and Michael talk about: Inside the Unicorn-A 2-Day Deep Dive Behind-the-Scenes of Mark Fisher Fitness Interested in working with BFU? Learn more below: businessforunicorns.com
Episode 93: Mark and Pete Talk Recruitment and Onboarding
August 23, 2021 08:30 - 46 minutes - 56.8 MBMark and Pete are back! In this episode, Mark and Pete talk about: Onboarding new staff members Building a solid application process The difference between onboarding and internship programs Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society
Episode 92: Pete and Mark Answer Rapid Fire Questions Part Two
August 16, 2021 08:00 - 29 minutes - 38.4 MBMark and Pete are back with another Q&A-style episode. In this episode, Mark and Pete talk about: How to get parents out of their own way when you're coaching kids How to deal with price increases How to prepare your coaches for bigger roles Interested in working with BFU? Learn more below: businessforunicorns.com/business-coaching businessforunicorns.com/unicorn-society
Episode 91: Pete and Mark Answer Grab Bag Rapid Fire Questions
August 09, 2021 08:00 - 41 minutes - 53.5 MBMark and Pete are back with another episode of the season... In this episode, Pete and Mark answer your questions in a rapid-fire round to give you as much information and value as they can to help you grow the skills you need to succeed in the fitness business world. In this episode, Mark and Pete talk about: Finding the right person for your team Onboarding new trainers and managing staff The ideal return on investment for fitness businesses Interested in working with BFU? L...
Episode 90: Bonus Episode Pete and Mark on Being Effective with Public Speaking
July 26, 2021 08:00 - 35 minutes - 43.8 MBMark and Pete are back with another bonus episode of the season...In this episode, Pete and Mark have an insightful conversation about Public Speaking where they share their secrets on how to develop the skill to communicate effectively with all the different kinds of audiences you may find in the fitness world. In this episode, Mark and Pete talk about: Public speaking How to be effective in public speaking The real impact of public speaking Interested in working with BFU? Learn...
Episode 89: Pete Dupuis and Eric Cressey Give the Fit Biz Lowdown on CSP
July 19, 2021 08:00 - 37 minutes - 46.7 MBMark is back with another bonus episode of the season...In this bonus episode, Pete and Eric explain how they built a massive fitness brand without paid digital marketing. We also discuss what actions and steps you can take to start developing relationships to grow your business. In this episode, Mark, Pete & Eric talk about: Digital marketing and Brand Building Constructing strong relationships for your business Communication and other business essentials Mentioned in this Episode:...
Episode 88: The Truth About Motivating Your Clients with Dr. Lisa Lewis
July 12, 2021 09:00 - 52 minutes - 60.1 MBAbout Lisa: Dr. Lisa Lewis is a licensed psychologist and certified addictions counselor. She holds a master’s degree in clinical counseling psychology and a doctorate in Counseling and Sport Psychology. Lisa has worked in college mental health, community mental health, inpatient and intensive outpatient psychiatric and substance abuse treatment centers since her career began in 2003. She currently provides psychotherapy and consultation services at her private practice in Brookline, MA, a...