Gym Business - Business for Unicorns Podcast artwork

Gym Business - Business for Unicorns Podcast

355 episodes - English - Latest episode: 9 days ago - ★★★★★ - 54 ratings

The Business for Unicorns Podcast is for brick-and-mortar gym owners who want actionable strategies to grow their business, take amazing care of their clients, and build a life and fitness business they truly love.
New episodes every Monday & Friday.

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Episodes

Episode 300: Your Self-Care Routine Might Suck with Ben Pickard

January 12, 2024 09:30 - 21 minutes - 20.2 MB

To get a copy of our Habit Tracker, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report

Episode 299: How to Fix Your Program Design Systems with Pete Dupuis

January 08, 2024 09:30 - 22 minutes - 23.3 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report

Episode 298: Why Your Trials Aren't Converting with Mark Fisher

January 05, 2024 09:30 - 21 minutes - 21 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report

Episode 297: Moments with Michael: How Leadership Happens

January 01, 2024 09:30 - 18 minutes - 17.9 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report

Episode 296: What Sets the Most Profitable Gyms Apart? From The Gym World Worldwide Podcast

December 29, 2023 09:30 - 1 hour - 34.5 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Austin? To learn more and claim one of *only 10 seats* available for non-US members for our next retreat in March, DM us. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram DM us to get the Gym Owner Benchmark Report

Episode 295: Moments with Michael: How to Avoid Burnout

December 25, 2023 09:30 - 22 minutes - 21.8 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 294: The 4 Stages of Gym Ownership with Ben Pickard

December 22, 2023 09:30 - 25 minutes - 24.2 MB

For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 293: 3 Tips to Improve Your Sales and Client Engagement with Pete Dupuis

December 18, 2023 09:30 - 20 minutes - 20.7 MB

For a limited time only, we're opening up 5 spots only for new members to join the Unicorn Society in 2024. Submit your application by Dec 24th and we'll waive the $1500 initiation fee and give you your first month free. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 292: Why You Should Have a Client Avatar with Mark Fisher

December 15, 2023 09:30 - 19 minutes - 19.8 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 291: Developing Your Team for Maximum Performance with Chris Travis

December 11, 2023 09:30 - 28 minutes - 27.8 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 290: Part 2: Hosting Community Events to Generate Leads with Pete Dupuis

December 08, 2023 09:30 - 26 minutes - 26.3 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 289: Hiring the Right People for Your Gym with Kaleda Connell

December 04, 2023 09:30 - 24 minutes - 22.7 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram  

Episode 288: How Cressey Sports Performance (CSP) Generates Leads From Events with Pete Dupuis

December 01, 2023 09:30 - 25 minutes - 25.5 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram  

Episode 287: The MBSC Formula for Continuing Education with Kevin Carr

November 27, 2023 09:30 - 25 minutes - 25.2 MB

Our new live training "How to Win in 2024: The Exact Plan to Grow Your Gym BIG by April 1st" is happening Dec 16 & 18. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram  

Episode 286: Yearly Tasks You Might Be Missing with Pete Dupuis

November 24, 2023 09:30 - 23 minutes - 24.4 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 285: Stop Over-Thinking and Freaking Do It with Pete Dupuis

November 20, 2023 09:30 - 23 minutes - 23.5 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 284: Hosting Community Events to Generate Leads with Pete Dupuis

November 17, 2023 09:30 - 20 minutes - 20.1 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. Learn more about BFU: Learn about the Unicorn S...

Episode 283: Email Marketing Pro Tips for Gym Owners with Mark Fisher

November 13, 2023 09:30 - 31 minutes - 26.5 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. Learn more about BFU: Learn about the Unicorn S...

Episode 282: Transitioning from Personal Training to Small Group Personal Training with Pete Dupuis

November 10, 2023 09:30 - 18 minutes - 18 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. Learn more about BFU: Learn about the Unicorn S...

Episode 281: Ben Interviews Michael on How to Grow as a Leader

November 06, 2023 08:00 - 36 minutes - 35.1 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. Learn more about BFU: Learn about the Unicorn S...

Episode 280: Our Playbook for Managing Price Corrections with Pete Dupuis

November 03, 2023 08:30 - 14 minutes - 14.6 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 279: How Much Time Should You Spend on Marketing? with Kilo's Mateo Lopez

October 30, 2023 08:00 - 27 minutes - 26.3 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 278: How to Manage Feeling Overwhelmed, Frustrated, and Stuck with Mark Fisher

October 27, 2023 08:30 - 19 minutes - 17.2 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 277: How to Become the Go-To Gym for Women Over 30 with Molly Galbraith

October 23, 2023 08:30 - 23 minutes - 17.6 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 276: Do You Care Too Much or Not Enough as a Leader? with Mark Fisher

October 20, 2023 08:30 - 23 minutes - 22.2 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 275: 3 Tips for Scaling Up Your Program Design with Ben Pickard

October 16, 2023 08:30 - 18 minutes - 14.6 MB

This is one of the ONLY times of year that you can enroll in the Unicorn Society. Learn more HERE. It's your last chance to sign up for personal coaching with yours truly, Mark, Pete, and Ben until July 2024. In addition to our coaching for you (and your team!) you get access to our library of on-demand courses, in-person retreats in super cool places, group coaching calls, free admittance to Business for Unicorns live courses, and more. To lock in the very best price and save $2400, a...

Episode 274: Enforcing Your Membership Policies with Pete Dupuis

October 13, 2023 08:30 - 19 minutes - 16.1 MB

Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 273: What it Takes to Make Your Gym into a Franchise with Mark Fisher

October 09, 2023 08:30 - 25 minutes - 25.5 MB

Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 272: Confessions of Two Imperfect Gym Owners with Pete Dupuis

October 06, 2023 08:30 - 21 minutes - 21.5 MB

Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 271: 3 Most Important Meetings for Your Gym with Ben Pickard

October 02, 2023 08:30 - 28 minutes - 27 MB

Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 270: When Do You Add Layers of Management to Your Team? with Pete Dupuis

September 29, 2023 08:30 - 21 minutes - 18.7 MB

Ever want to know “how much a gym owner should make?” Sign up for our free training Oct 13 & 14. Learn more HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

The 4 Pillars of Trainer Development with Ben Pickard

September 25, 2023 15:18 - 20 minutes - 20.1 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 269: The 4 Pillars of Trainer Development with Ben Pickard

September 25, 2023 15:18 - 20 minutes - 20.1 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 268: Top Insights from our Latest Unicorn Society Retreat with Pete Dupuis

September 22, 2023 08:30 - 15 minutes - 14.6 MB

Looking for help with raising your rates? Get BFU’s playbook for raising prices so you can charge what you’re worth while minimizing client pushback. Includes step-by-step instructions and email templates you can copy and paste. Get it HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 267: Gym Owner Exit Strategies with Mark Fisher

September 18, 2023 08:30 - 20 minutes - 18.7 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 266: Scaling Your PT Clinic in Year Two and Beyond in a Gym Setting

September 15, 2023 08:30 - 18 minutes - 15.8 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 265: Tips for Surviving Year One as a New PT Clinic Owner in a Gym Setting

September 11, 2023 08:30 - 17 minutes - 14.8 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 264: Considerations in Advance of Introducing Physical Therapy to a Gym Setting

September 08, 2023 08:30 - 18 minutes - 15.8 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 263: How to Communicate About Programming to Your Clients with Pete Dupuis

September 04, 2023 08:30 - 21 minutes - 21.1 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 262: A Surprising Tip for Being a Better Leader with Pete Dupuis

September 01, 2023 08:30 - 15 minutes - 15.7 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 261: Programming Tips from Cressey Sports Performance Co-Owner, John O Neil

August 28, 2023 08:30 - 29 minutes - 32 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 260: Setting Long-term Expectations with Athletes (and Clients) with Pete Dupuis

August 25, 2023 08:30 - 20 minutes - 20.3 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 259: Managing Your Time as a Gym Owner

August 21, 2023 08:30 - 25 minutes - 24.1 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 258: Turning Plans into Action with Ben Pickard

August 18, 2023 08:30 - 24 minutes - 22.6 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 257: Secrets to Retaining Long-term Nutrition Clients with Jennifer Broxterman

August 14, 2023 08:30 - 25 minutes - 22.8 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram Resources from Jen: Free Liftoff Course:  https://www.prospernutritioncoaching.com High, Low, Buffalo Email Script:  https://www.prospernut...

Episode 256: Realistic Internal Benchmarks for Your Gym with Pete Dupuis

August 11, 2023 08:30 - 19 minutes - 18.6 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 255: How to Run a Transformation Challenge with Alicia Streger

August 07, 2023 08:30 - 30 minutes - 28.5 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 254: How to Conduct a Client Exit Interview with Mark Fisher

August 04, 2023 08:30 - 21 minutes - 21.2 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 253: Long-Term Planning for Your Gym with Ben Pickard

July 31, 2023 08:30 - 22 minutes - 22.4 MB

Want to spend time with Keeler, Pete, MF, and like-minded gym owners in Philadelphia? To learn more and claim one of *only 5 seats* available for non-US members for our next retreat in September, click HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

Episode 252: Tips for Negotiating with Your Gym's Landlord with Pete Dupuis

July 28, 2023 08:30 - 23 minutes - 22.6 MB

Want to get a report card about how your training gym is doing? Want to identify exactly where to focus your efforts? Get the FREE assessment HERE. Learn more about BFU: Learn about the Unicorn Society Pick up a copy of Mark's Book Check out Mark on YouTube Follow us on Instagram

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