Your flight has been canceled - how On the Beach increased email engagement during the pandemic
The Big Bright Podcast
English - November 23, 2021 10:00 - 23 minutes - 15.9 MBMarketing Business Education How To digital asset management marketing brand content marketing brand marketing design Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to create a buyer persona that informs your content strategy
Next Episode: How B2B marketers can harness the power of games 🎮
If you’ve not heard of On the Beach (OTB), then you may be familiar with their recent campaign and TV ad starring the one and only, Iggy Pop.
Because life really is better on the beach, right? 🏖️
We think so. That’s why we were excited to welcome OTB’s CRM Manager, Adam Zullo onto The Big Bright Podcast to chat with us about an extraordinary marketing campaign that he and his team executed during the pandemic. You’ll learn:
The role of CRM (customer relationship management) in marketing How OTB used customer data and listening to inform their marketing messages Why a 40% email-open rate was so extraordinary Apple’s IOS 15 update - what this means for marketersTips for email marketers wanting to ramp up engagement ratesInterviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/
Guest speaker: Adam Zullo https://www.linkedin.com/in/adamzullo/ from On the Beach
Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com