How to create a buyer persona that informs your content strategy

The Big Bright Podcast

English - October 13, 2021 09:00 - 15 minutes - 10.7 MB
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In this episode, Matt Tomlinson from Red-fern joins us to discuss all things buyer personas.

Perhaps you're new to the topic, you're working on a rebrand or maybe you're just refreshing your marketing strategy. Whatever you're doing, the buyer persona is a central part of your journey.

We'll uncover:
✔ What a buyer persona is
✔ How to create a buyer persona
✔ What questions you need to ask your audience
✔ How you can create the ultimate content strategy for every part of your persona's journey

Interviewer: Amy Burchill https://www.linkedin.com/in/amy-burchill-64b53361/

Guest speaker: Matt Tomlinson https://www.linkedin.com/in/matthew-tomlinson-44ab2a152/ from Red-fern

Podcast produced by Let’s Talk Video Production: https://letstalkvideoproduction.com