How B2B marketers can harness the power of games 🎮
The Big Bright Podcast
English - December 14, 2021 10:00 - 21 minutes - 14.8 MBMarketing Business Education How To digital asset management marketing brand content marketing brand marketing design Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
The global games market currently is worth a whopping 177.8 billion pounds. 🤯
That trumps the music and film industry put together.Â
So, as marketers, how can use this to our advantage?Â
We chat with Cari Kirby, Head of Marketing at Peek and Poke, a BAFTA-nominated branded games studio. Their mission is to help brands of all shapes and sizes harness the power of games in their marketing. Cari's job is to increase people's awareness of branded games and show them how easy it can be to use them to engage and entertain their audience.Â
In this episode you'll learn:
Interviewer: Amy BurchillÂ
Guest speaker: Cari Kirby from Peek and PokeÂ
Podcast produced by Let’s Talk Video Production:Â