Brand and Grow Your Coaching Practice's Podcast artwork

Brand and Grow Your Coaching Practice's Podcast

253 episodes - English - Latest episode: 11 months ago - ★★★★★ - 5 ratings

Want to build an build an amazing coaching practice, get more leads and get paid what you're worth? The Brand and Grow Your Coaching Practice podcast shows you what to do.

Brian Hilliard (The Coach's Coach) shares insights and strategies on topics such as marketing and monetizing your reputation, attracting and retaining clients and overachieving without over committing.

If your serious about growing your practice, listen to this podcast.

Careers Business branding coaching marketing
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

Ep #274 - My Breakthrough Thought for Getting More Higher Paying Clients

September 12, 2023 12:00 - 12 minutes - 11.1 MB

So this was a thought that came to me actually after a prospective client decided not to work with me. But I thought was so interesting because in the long run it worked out for me. That might not make sense now but if you tune in it most certainly will.

Ep #273 - Leading as a Coach: Interview w/Ryan Batchelor

September 05, 2023 12:00 - 33 minutes - 15.1 MB

We the chance to sit down with Ryan bachelor from Crux Leaders, talking about what servant leadership looks like as a business owner coach in the context of not only becoming a better coach and a better person but also attracting more clients in the process.

Ep #272 - My Secret Sauce for Getting More Referrals

August 29, 2023 12:00 - 16 minutes - 15.3 MB

This actually came to me during a coaching session that I was doing with a client friend of mine the other day and it's funny because there are things that I do that I know I'm doing that are successful. And then as we found out just the other day there are things I'm doing that I don't realize I'm doing that I'm making me successful specifically in the area of generating more referrals as it relates to paying clients and doing so in a way that's not pushy or salesy. This happens to be...

Ep #271 - How Speaking Has Transformed my Coaching Business: Interview w/Deidre Beacham

August 22, 2023 12:00 - 24 minutes - 11 MB

We had a chance to catch up with Deirdre Beacham talking about how speaking has transformed her coaching business. And interestingly enough she gets a lot of her free speaking from a source that you might definitely be aware of but certainly something that I didn't consider when it comes to getting deals. Some good stuff.

Ep #270 - The Secret Ingredient to Generating More Referrals

August 15, 2023 12:00 - 21 minutes - 19.8 MB

What's the secret ingredient to generating more referrals? Something that's been staring you right in the face the entire time.

Ep #269 - What's the one Thing You've Done to Be Successful as a Coach?

August 08, 2023 12:00 - 15 minutes - 14.1 MB

What's the one thing you've done to be successful as a coach? That's a question I get asked a fair amount of times and after 20 plus years of being a speaker in a coach here's my answer.

Ep #268 - My Personal Secret for Getting More Higher Paying Clients...w/o being pushy

August 01, 2023 12:00 - 8 minutes - 7.55 MB

As someone who's been a coach since 2001 I've seen a lot of different advice and techniques that people are saying you need to do to be successful. But here's one of my personal secrets for getting higher paying clients without being pushy or salesy.

Ep #267 - A Couple of Adjustments for Generating More Referrals

July 25, 2023 12:00 - 5 minutes - 4.59 MB

We all know that referrals are the lifeblood of our coaching practice. But what can we do to proactively generate those referrals on a consistent basis? Tune in as popular speaker and best-selling author Brian Hilliard talks about a couple of different things that you might want to think about doing in that regard.

Ep #266 - A Super Simple Secret for Attracting Paying Clients

July 18, 2023 12:00 - 6 minutes - 6.23 MB

Do you want a super simple secret for attracting more paying clients? Of course we all do! Here's a quick hitter from popular speaker and best-selling author Brian Hilliard on how to do exactly that.

Ep #265 - Starting & Finishing Your Very First Biz Book: Interview w/Charlotte Booth

July 11, 2023 16:25 - 30 minutes - 14.1 MB

As someone who's written 8 books myself, people sometimes ask me if I think THEM writing their first book is a big deal. And while it's NOT the entire end of the world not to have a book, I really do think that if you're going to have a serious conversation around speaking and being a top flight coach...then HAVING a book makes a lot easier. So with that said, we had a chance to catch up with Charlotte Booth who specializes in showing people how to do exactly that - start and finish - thei...

Ep #264 - How to Get More Paying Clients from Your Paid Presentations

July 04, 2023 12:00 - 5 minutes - 4.99 MB

Sometimes people ask me what are some good ideas for getting paying clients and setting themselves up for success from a paid presentation.  And here's something that I came up with a client friend of mine Paul Newton out in the UK.

Ep #263 - Bouncing Back (in business) Stronger: An Interview w/Shelia Malcom

June 20, 2023 12:46 - 28 minutes - 13 MB

We had a chance to catch up with Shelia Malcom, Life Coach in the Atlanta, GA area, as we talked about what it takes to bounce back from business adversity. Because as a Coach, even though we "know" a lot of this stuff, being to apply it to our own situation / business is huge...and Shelia covered that to perfection. :)

Ep #262 - A Super Simple Way to Generate More Referrals

June 13, 2023 07:03 - 10 minutes - 9.44 MB

Ahhh, referrals! They're the lifeblood of any coaching business.   But what can you do to proactively generate more referrals without having to just sit and hope that clients past perspective clients your way?   Great question and one that Popular Speaker and Coach Brian Hilliard tackles head-on.

Ep #261 - What's the 1 Thing I'm Personally Doing to Attract More Paying Clients

June 06, 2023 07:03 - 7 minutes - 6.8 MB

With so many different ways to generate more business it can sometimes be confusing to know which way to go.   Listen in to our latest episode as Coach and Popular Speaker Brian Hilliard talks about the one thing that he's personally doing to generate more paying clients. 

Ep #260 - A BIG Mistake I Used to Make...and what I do now :) (build a list first THEN get a small group)

May 30, 2023 05:59 - 6 minutes - 5.98 MB

This was a mistake that I was making ALL the time when it came to generating paying clients and scaling my business. Here's the adjustment. :)

Ep #259 - #1 Tip for Generating More Referrals (during the one to one get to know them instead of trying to sell to them)

May 23, 2023 05:12 - 10 minutes - 9.72 MB

 This is something that I've personally been doing for a while but is something that I still see a lot of people make this mistake went out networking.    And I just wanted to clear it up as succinctly as I could that way you're not unintentionally sabotaging your success when it comes to building a word of mouth coaching practice.

Ep #258 - My Secret for Generating a Consistent Flow of Referrals (biz meeting)

May 16, 2023 07:37 - 6 minutes - 5.8 MB

 So we all know that referrals of the lifeblood of our business. But the question becomes what can we do to proactively drive those referrals in a way that will actually drive referrals on a more consistent basis?   Great question and stay tuned as I show you exactly what I personally do to drive a consistent word of mouth business strategy.

Ep #257 - My Secret for Getting Higher Paying Clients

May 09, 2023 07:36 - 10 minutes - 9.74 MB

Here's a little secret that I've been using for the past 3 years that has REALLY helped in terms of getting paying clients, and doing so in a way that's NOT pushy or "salesy". You'll be surprised as to how simple it really is. :)

Ep #256 - Expand Your Biz thru Public Speaking...even if you're an introvert: Interview w/James Carson

May 02, 2023 07:16 - 34 minutes - 16 MB

Are you looking to get into public speaking for your coaching practice, but don't consider yourself a "natrual" speaker? Then you'll want to tune in for this latest interview with James Carson, as he talks about finding your voice, and being successful...even if you're an "introvert". :)

Ep #255 - A Dirty Little Secret for Getting Paid to Speak

March 07, 2023 15:09 - 4 minutes - 6.63 MB

As someone who speaks and coaches for a living I wanted to share with you a "dirty little secret" that most industry veterans don't want you to know. (Loud, forboding music.) :)

Ep #254 - Writing that Book! Interview w/James Palmer

February 28, 2023 05:13 - 27 minutes - 12.4 MB

A book is something that just about everyone knows they really should have if they are going to be successful in branding themselves as a Coach and/or Speaker. But knowing that you need one and getting one started can be two different things! Which is why I brought in my friend James Palmer to talk shop about what he recommends people do who are looking to go down that road.

Ep #253 - My Secret Sauce for Getting Paid to Speak

February 21, 2023 07:23 - 5 minutes - 7.34 MB

As someone who's done his fair share of speaking (both free and paid), this is my personal "secret sauce" if you will that can absolutely assist in getting more paid speaking gigs.

Ep #252 - The 1 Thing to Do @ Free Speaking Gigs to Get PAID Speaking Gigs :)

February 14, 2023 07:19 - 5 minutes - 7.63 MB

If you're already speaking right now, then this is a pretty easy way to start getting referrals for paid gigs.

Ep #251 - The Power of the Published: Interview w/Everett O'Keefe

February 07, 2023 07:07 - 30 minutes - 14.1 MB

Sooooo, thinking about writing a book but not sure if it's something you want to do? Or maybe you're not conviced that writting a book is a good idea to enhancing your profile and becoming a Trusted Advisor? Regardless, we had a chance to talk to Everett O'Keefe who brought up some really good points about getting published, and how that can positively impact your coaching/speaking business. This is something you'll want to check out!

Ep #250 - Building Your Coaching Practice w/LinkedIn Challenges: Interview w/Chris Colt

January 17, 2023 06:02 - 32 minutes - 15.1 MB

I don't know about you guys, but LinkedIn can sometimes feel like the most under utilized element in your social media repertiore. You've got all of these people online. You've got a fair amount of "followers". But gosh darn it, how can you translate that into paying clients? Chris Colt comes with answers. :)

Ep #249 - 1 Question for Growing Your Practice in 2023

January 10, 2023 06:52 - 6 minutes - 5.53 MB

Well it's here...the NEW YEAR! And here's a question I'm asking EVERYONE (including myself) as we head into the next 12 months.

Ep #248 - "How can I generate more paying clients from my free talks?"

December 27, 2022 05:50 - 4 minutes - 5.89 MB

So maybe you're speaker who has been asked on occasion to deliver a (free) presentation to a group of folks. "No problem. It's a good way to get some exposure and if it turns into some paying clients, then I actually don't have to worry about getting paid," is maybe what you're thinking. So how can you increase your chances of this happening WITHOUT being pushy or salesy? Great question and one we tackle in this latest episode.

Ep #247 - 10 Words that can Instantaneously Make You More Successful

December 20, 2022 05:45 - 4 minutes - 6.35 MB

Now THAT sounds like a title I can get my arms around as we close out the year. :)

Ep #246 - 2 (more) Adjustments for Making 2023 Your BEST YEAR Ever

December 13, 2022 09:56 - 8 minutes - 7.68 MB

Well it's that time of year again...what's worked, what's not and more importantly...what are YOU going to do to get different / better results? Here are 2 (more) things that I'm either personally doing (and would recommend you consider), or am going to do going forward myself. I think you'll like them.

Ep #245 - 3 Adjustments for Making 2023 Your BEST YEAR Ever

December 06, 2022 09:53 - 8 minutes - 7.83 MB

Well it's that time of year again...what's worked, what's not and more importantly...what are YOU going to do to get different / better results? Here are 3 things that I'm either personally doing (and would recommend you consider), or am going to do going forward myself. I think you'll like them.

Ep #244 - An Easy Way to Monetize Your Coaching Expertise: Interview w/Angelic Marnier

November 29, 2022 05:59 - 31 minutes - 14.4 MB

As Coaches, we all know that private sessions and small group classes are a great way to better monetize your expertise.  But it turns out there's another tried and true way that you might have forgotten about. :) Angelic Marnier talks to us about the what and how of making this additional revenue stream happen.

Ep #243 - The Secret for Life Coaches Looking to Generate More Referrals

November 22, 2022 21:51 - 7 minutes - 6.44 MB

This is something that actually came up during one of my private session client calls... I think you'll like it. :)

Ep #242 - A Super Simple Way to Get More Paid Speaking Engagements

November 08, 2022 05:17 - 5 minutes - 7.79 MB

One of the biggest challenges that speakers have when trying to get more paid speaking gigs is not knowing where to do exactly. Well here is a super simple way that you can start doing today that will absolutely help you get more paid speaking gigs.

Ep #241 - How to get out of your head and into your heart getting camera ready: Interview w/Pamela DeRitis

November 01, 2022 04:24 - 27 minutes - 37.4 MB

We had a chance to catch up with Pamela DeRitis as she talks about what as Coaches (who might be a little camera shy), can do to get on screen and get that content flowing!

Ep #240 - B2B Growth Tools: Interview w/Michael Haynes

October 25, 2022 07:56 - 29 minutes - 13.3 MB

We had a chance to catch up with Michael Haynes recently, all the way from Australia, as he talked about some Business 2 Business Growth Tools that can absolutely translated to growing your Coaching practice. Some good stuff.

Ep #239 - Maybe the issue is alignment...

October 18, 2022 23:30 - 7 minutes - 7.25 MB

This was an interesting point regarding a potential solution for a challenge of not being able to generate a consistent stream of higher paying clients.

Ep #238 - Where can I find more higher paying clients?

October 11, 2022 09:21 - 5 minutes - 10.6 MB

This is a question I get asked a LOT. And the answer might surprise you.

Ep #237 - What's a Good 1st Step to Get Paid to Speak (Tip #3)

October 04, 2022 09:19 - 3 minutes - 6.06 MB

As you can see I was at the pool when I shot this but I think it's a really good first step that a lot of people can take if they're already speaking right now and are looking to get paid what they're worth as a speaker.

Ep #236 - How can I get my message out to a wider audience

September 27, 2022 09:11 - 3 minutes - 6.04 MB

This is a question that comes up a LOT. And actually it's not so much, getting out to a wider audience in general, but rather getting it out to a larger number of QUALIFIED people who are open to working with you. And interestingly enough, THAT answer has to do more with what I call setting some "standards" for perspective clients in general. Tune in to learn more.

Ep #235 - How to Better Package Your Story to Get Higher Paying Clients

September 20, 2022 06:53 - 5 minutes - 9.45 MB

One of the biggest hurdles coaches face in getting higher paying clients is packaging their story in a language that perspective paying clients understand. So yes, we get that you're passionate and really fired up about helping others. But until you can package that in a way that solves THEIR problem...well, let's just say it's a lot harder to win games on a consistent basis. The good news? Coach & Best-Selling Author goes over some thoughts for better packaging your story so you CAN...

Ep #234 - A Good 1st Step for Getting Paid Speaking Gigs - Tip #5

September 15, 2022 06:49 - 3 minutes - 6.26 MB

What's a good first step towards getting more paid speaking gigs? Well Popular Speaker & Coach Brian Hilliard says the answer lies a LOT closer than you might think.

Ep #233 - A Simple Trick to Booking More Paid Speaking Engagements

September 13, 2022 06:32 - 6 minutes - 11.2 MB

This is something that I actually started doing awhile ago, and I think has been instrumental in me getting the attention of Program and Conference Chairs who are considering having me come in and speak.

Ep #232 - Master Your Mind & Conquer Your World: Interview w/David Andrew

September 06, 2022 06:28 - 39 minutes - 18.1 MB

Boy now THAT title says it all, doesn't it? Listen in as we talk to David Andrew, author of the new book, "Book of 101 Thoughts: How to Master Your Mind & Conquer Your World." This is some really, really good stuff.

Ep #231 - A Common Misconception About Getting Paid Speaking Gigs

August 30, 2022 12:11 - 5 minutes - 10.6 MB

A lot of people say that they want to get paid to speak. And for a lot of those folks (including myself when I was getting going), they let this common misconception hold them back when it comes to getting paid speaking gigs. :( You don't have to be that person. :)

Ep #230 - How much should I charge for paid speaking gigs when I'm just starting out?

August 23, 2022 12:09 - 7 minutes - 13.7 MB

This is a question that comes up A LOT. And with good reason...you have an expertise that others want to hire, and they should pay you what you're worth. During this episode we'll go over how I would go about figuring that out...even if you're just starting out. :)

Ep #229 - The Absolute FIRST THING to Do to Get Paid to Speak

August 16, 2022 12:07 - 3 minutes - 5.79 MB

Getting paid to speak can sometimes seem like this overwhelming mountain that you'll never get to the top of. And I can totally understand that. But if you want to really start going down that road of getting paid to speak, here's the absolute first thing you'll need to do to get started.

Ep #228 - Writing Your 1st Book: Interview w/Heidi Scott Guisto

August 09, 2022 11:41 - 47 minutes - 86.2 MB

Thinking about writing your first book but feeling overwhelmed or not sure how to get started? Then this is the interview you'll definitely want to catch, as Brian talks with Heidi Scott Guisto, editor for not only 2 of his own personal books, but also others (more famous). :)  

Ep #227 - The Perfect Place to Find Paying Clients

August 02, 2022 11:23 - 13 minutes - 12.5 MB

You ever feel like paying clients are all around you, but for whatever reason you just don't have as many as you'd like? Like, you see posts, "Oh I'm so proud to have landed these $1MM deal" or "Oh, I'm so blessed to be speaking at the Tony Robbins Date w/Destiny" or whatever, and you're like, why aren't even a FRACTION of those paying clients coming to me? Well if so, then you're not alone. And today, I talk about the perfect place to find paying clients for your practice.

Ep #226 - 3 Things I Personally Look for to Avoid Tirekickers :(

July 26, 2022 13:42 - 7 minutes - 7.22 MB

Ah, the tirekicker...we're ALL very familiar with them. Time guzzling, non buyers who have ALL kinds of time to talk...but never any money to actually move forward. :( Well, we're going to talk about 3 things that I personally look for to avoid tirekickers. Enjoy.

How to Get More Referrals from Networking: Interview w/James & Kelly West

June 28, 2022 17:58 - 34 minutes - 15.7 MB

We had a chance to catch up with James & Kelly West all the way from the UK, as they give some tips and tricks around networking - both online and in person - so that you can get more referrals from everyone you meet. Some good stuff.