Brainfluence
218 episodes - English - Latest episode: 3 months ago - ★★★★★ - 73 ratingsRoger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com
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Episodes
Break the Rules to Win as an Entrepreneur with Nathan Latka
March 14, 2019 10:00 - 37 minutes - 30.2 MBNathan Latka is the principal of Latka Capital, executive producer and host of The Top Entrepreneurs podcast, and CEO of two companies he recently purchased. Also the founder of the software company Heyo and star of the hit Facebook Watch show Latka's Money—which sees more than one million viewers tuning in every episode—Nathan has followed a unique path to success. He joins the show today to share insights from his new book, How To Be A Capitalist Without Any Capital, in which he lays o...
Clarity: Get Heard and Referred with Steve Woodruff
March 07, 2019 11:00 - 31 minutes - 25.7 MBSteve Woodruff is known as the King of Clarity. For more than 30 years, he has consulted with businesses ranging from solo startups to Top Five Pharma to help them achieve clarity in their brand and craft clear brand messaging. He also offers insight for businesses to use clarity as a way to create a competitive advantage in his new book, Clarity Wins: Get Heard. Get Referred. In this episode, Steve explains where companies tend to miss the mark when it comes to both mission statements an...
The Neuroscience of Leadership with Don Rheem
February 28, 2019 11:00 - 35 minutes - 29 MBDon Rheem is an expert on workplace culture. The CEO and founder of E3 Solutions, Don has traveled the globe to speak to business leaders about employee engagement and is one of the most popular speakers in Vistage International, the world’s largest organization for CEOs. He is also the author of Thrive By Design: The Neuroscience That Drives High-Performance Cultures. In this episode, Don breaks down what it takes to create a workplace environment that allows employees to do well and stay...
The Science of Success with Albert-Laszlo Barabasi
February 21, 2019 11:00 - 34 minutes - 28.1 MBAlbert-László Barabási is a network scientist who has done extensive research on success. The Robert Gray Dodge Professor of Network Science and a Distinguished University Professor at Northeastern University, Albert-László's work has led to many breakthroughs, including the discovery of scale-free networks in 1999, which continues to make him one of the most cited scientists today. In this episode, he shares the scientific measures of success, as well as what his research has shown abou...
How to Succeed at Influence Marketing with Shane Barker
February 14, 2019 11:00 - 35 minutes - 28.3 MBShane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. The instructor of a personal branding course at UCLA, Shane has consulted with Fortune 500 companies, influencers with digital products, and top celebrities. He has also been published by Ink, Huffington Post, Forbes, and more. In this episode, Shane shares what we can all do to become better influence marketers. Listen in to he...
Marketing Rebellion with Mark Schaefer
February 07, 2019 11:00 - 33 minutes - 26.7 MBMark Schaefer is a thought leader, globally-recognized keynote speaker, educator, business consultant, and author. He has worked in global sales, PR, and marketing positions for more than 30 years, and has been featured on media outlets such as CNN, Wall Street Journal, New York Times, and CBS News. The man behind {grow}, one of the top marketing blogs in the world, Mark has written six bestselling books, including The Tao of Twitter and The Content Code, which Ink magazine named as one of ...
How to Read 57,000 Books with Gary Hoover
January 31, 2019 11:00 - 36 minutes - 29.7 MBGary Hoover is a rare combination of a business scholar and practitioner. He founded both the first book superstore chain, Bookstop—later purchased by Barnes & Noble—and one of the world’s leading company information websites, Hoovers.com, which is now owned by Dun & Bradstreet. In 2009, Gary became the first Entrepreneur-in-Residence at the highly ranked McCombs Business School of the University of Texas at Austin, a role he now serves in the same University’s graduate School of Informatio...
The Neuroscience of Change with Thomas Ramsøy
January 24, 2019 11:00 - 33 minutes - 27.1 MBThomas Ramsøy is a leading expert on neuromarketing and consumer neuroscience. With an academic background in economics, neuropsychology, neurobiology, and neuroimaging, Thomas is the founder of the applied neuroscience company, Neurons, Inc., and the Center for Decision Neuroscience at the University of Copenhagen. He is active in publishing research in scientific journals and serves on the editorial board for leading journals such as Frontiers in Neuroscience, Scientific Reports, Journal ...
Business and Brand Innovation with Amy J. Radin
January 17, 2019 11:00 - 35 minutes - 28.2 MBAmy Radin has been at the forefront of rewiring brands and has built a track record of success moving ideas to performance. A Fortune 100 Chief Marketing and Innovation Officer, advisor and investor, board member, and thought leader, Amy has worked with giant brands like American Express, Citi, E*TRADE, and AXA. She recently added "author" to her resume with the publication of her new book, The Change Maker's Playbook: How to Seek, Seed and Scale Innovation in Any Company. In this episode...
Leading Transformation with Kyle Nel
January 10, 2019 11:00 - 28 minutes - 23.2 MBKyle Nel is the CEO and co-founder of Uncommon Partners, a consulting and training firm that specializes in business transformation. Recognized on the 2015 Advertising Age 40 Under 40 list, Kyle previously held positions in market research with Lowe's and the Walmart Global Insights Group. He also launched a disruptive technology startup accelerator and incubator in Bangalore, India. Kyle joins today’s show to share insights from the new book he co-authored with Nathan Furr and Thomas Zoe...
Applying Cialdini Principles in the Real World with Brian Ahearn
January 03, 2019 11:00 - 36 minutes - 29.7 MBBrian Ahearn is the Chief Influence Officer at Influence PEOPLE, as well as a dynamic international keynote speaker, trainer, coach, and consultant. Named one of the Top 100 Influencers of 2016 by the Science of Digital Marketing, Brian specializes in applying the science of influence and persuasion in everyday situations. He is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation, and his LinkedIn course, Persuasive Selling, has been...
Are You Smarter than an Economist?
December 27, 2018 11:00 - 29 minutes - 24.1 MBSteven E. Landsburg is a Professor of Economics and the University of Rochester and the man behind the popular “Everyday Economics” column in Slate magazine. Also the author of More Sex Is Safer Sex, The Big Questions, Can You Outsmart an Economist?, and the bestselling The Armchair Economist, Steven has written over thirty journal articles in mathematics, economics, and philosophy. His work has been featured in Forbes, the Wall Street Journal, and other publications. In this episode, Ste...
Why Convenience Wins with Shep Hyken
December 20, 2018 11:00 - 40 minutes - 32.8 MBShep Hyken is a customer service and experience expert and the Chief Amazement Officer of Shepard Presentations. Also a National Speakers Association Hall of Fame inductee and New York Times bestselling author, Shep works with companies and organizations that want to build loyal relationships with their customers and employees. His past clients include American Airlines, Anheuser-Busch, American Express, and many more. Shep joins this episode to share insights from his latest book, The Co...
Behavior Design with BJ Fogg
December 13, 2018 11:00 - 32 minutes - 26.2 MBDr. BJ Fogg is a behavior scientist with deep experience in innovation and teaching. The head of the Behavior Design Lab at Stanford University, BJ teaches his models and methods in graduate seminars, and his work has been applied by his students and others to create successful products, including Instagram. He has personally coached over 40,000 people in forming new habits using his breakthrough method called “Tiny Habits,” and his TEDx talk, “Forget big change, start with Tiny Habits” has...
Priming the Unconscious Mind with John Bargh
December 06, 2018 11:00 - 36 minutes - 29.7 MBJohn Bargh is recognized as one of the world’s leading experts on the science of priming and the unconscious mind. The James Rowland Professor of Psychology, Professor of Management at Yale University, and founder of Yale's Automaticity in Cognition, Motivation, and Evaluation (ACME) lab, John has conducted revolutionary research focused on non-conscious drivers of human behavior for more than three decades. He has written nearly 200 scholarly research and theoretical papers—for which he ha...
Talk Triggers with Jay Baer and Daniel Lemin
November 29, 2018 11:00 - 33 minutes - 27 MBJay Baer and Daniel Lemin help the world's most iconic brands use technology to win new customers and keep the customers they've already earned. Respectively the President and Senior Strategist of the online customer service and digital marketing consultancy Convince & Convert, Jay and Daniel are both best-selling authors and marketing experts. Jay is a 7th-generation entrepreneur who has created five multi-million dollar companies, and Daniel, who has been featured in The New York Times, U...
Why You Need a Challenge Culture with Nigel Travis
November 22, 2018 11:00 - 31 minutes - 25.3 MBNigel Travis is the Executive Chairman of the Board and former CEO of Dunkin’ Brands. Previously serving as the President and COO of Blockbuster, Inc., as well as the President and CEO of Papa John’s, Nigel has become an expert in transforming company culture and getting results. His new book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback, reflects on his decades of leadership and shares his unique approach to achieving prosperity. In this episode, Nigel exp...
The Business of Expertise with David C. Baker
November 15, 2018 11:00 - 37 minutes - 30.1 MBDavid C. Baker teaches people how to turn unique knowledge into a profitable business. Referred to as the "expert’s expert" by The New York Times, David has written five books, advised over 900 firms, and keynoted conferences in over 30 countries. His work has also been featured in The Wall Street Journal, Forbes, USA Today, BusinessWeek, and more. David joins this episode to share insights from his newest book, The Business of Expertise: How Entrepreneurial Experts Convert Insight to Imp...
Change for Good: Using Behavioral Economics to Radically Change the World
November 08, 2018 11:00 - 39 minutes - 32.1 MBBernard Ross and Omar Mahmoud are the authors of Change for Good: Using Behavioral Economics for a Better World, and they're here to share how we can use behavioral science and neuromarketing to benefit society. Bernard’s areas of expertise include strategic thinking, change leadership, innovation, and organizational transformation, while Omar has over 30 years of experience in multinational corporations and international organizations. Currently working as the director of =mc—a manageme...
Learn to Connect in a Virtual World with Nick Morgan
November 01, 2018 10:00 - 35 minutes - 28.5 MBDr. Nick Morgan is one of the country's top communication speakers, theorists, and coaches. He has written speeches for Fortune 50 CEOs and presidents, as well as coached people to give Congressional testimony, to appear in the media, and to deliver unforgettable TED talks. The author of Give Your Speech, Change the World, Power Cues, and Trust Me, Nick has also written hundreds of articles for local and national publications. In this episode, he shares insights from his newest book, Can ...
How to Stop Writing Bullshit, with Josh Bernoff
October 25, 2018 10:00 - 36 minutes - 29.7 MBJosh Bernoff is a prolific blogger and the bestselling author of Writing Without Bullshit: Boost Your Career by Saying What You Mean. Frequently quoted in publications like The New York Times and The Wall Street Journal, Josh has keynoted major conferences on television, music, marketing, and technology. He also blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. In this episode, Josh shares how to streamli...
Atomic Habits with James Clear
October 18, 2018 10:00 - 38 minutes - 30.8 MBJames Clear has been covered by USA Today, Forbes, Fast Company, Inc., and US News & World Report. He writes about psychology, habit formation, and peak performance at JamesClear.com, his personal website that sees a million visits per month. His articles also frequently appear in outlets like Time, Entrepreneur, Business Insider, Lifehacker, and The Next Web. An author, entrepreneur, and photographer, James joins the show to share insights from his new book, Atomic Habits: An Easy & Pro...
Carl Marci and the Science Behind Ad Compression
October 11, 2018 10:00 - 34 minutes - 28 MBDr. Carl Marci is a lot of things: a medical doctor, an entrepreneur, and a pioneer in neuromarketing. Currently serving as Chief Neuroscientist of Nielsen Consumer Neuroscience, as well as a faculty member at Harvard Medical School, Carl travels around the world helping marketers and market researchers understand neuroscience, measuring engagement, and non-conscious processing in advertising. He joins the podcast today to share the key lessons he’s learned over the years about what makes ...
The Persuasion Code Part 2, with Patrick Renvoise
October 04, 2018 10:00 - 28 minutes - 23.4 MBToday’s podcast is the second episode of our two-part series focused on The Persuasion Code, a new book co-authored by Christophe Morin and Patrick Renvoise. We're joined this time by Patrick, co-founder and Chief Neuromarketing Officer at SalesBrain. Along with Christophe, Patrick is also the co-author of what is likely the first book about neuroscience in marketing, Neuromarketing: Understanding the "Buy Button" in Your Customer's Brain. Prior to co-founding SalesBrain, Patrick was in c...
The Persuasion Code Part 1, with Christophe Morin
September 27, 2018 10:00 - 32 minutes - 26.4 MBWelcome to the first of a two-part series that will focus on the new book, The Persuasion Code, co-authored by Christophe Morin and Patrick Renvoise. Today we’re speaking with Christophe, who serves as the CEO and Chief Pain Officer at SalesBrain. With a Ph.D. in Media Psychology and over 30 years of marketing and business development experience, Christophe was formerly the Chief Marketing Officer for rStar Networks—a public company that developed the largest private network ever deployed in...
Boost Your Growth IQ with Tiffani Bova
September 20, 2018 10:00 - 33 minutes - 27.3 MBTiffani Bova has helped companies like Microsoft, Cisco, IBM, Dell, and more expand their market share and grow their revenues. Today, she is the Global Customer Growth and Innovation Evangelist at Salesforce, as well as the author of Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business. Previously VP, Distinguished Analyst, and Research Fellow with Gartner, Tiffani is a top Twitter influencer in customer experience, sales, AI, the future of work, cloud, and market...
Be a Five-Star Communicator with Carmine Gallo
September 13, 2018 10:00 - 42 minutes - 34.4 MBCarmine Gallo is a public speaking and communication expert who has coached some of the world’s most respected brands, including Apple, Disney, Wal-Mart, and many more. A popular keynote speaker and the bestselling author of Talk Like TED and The Storyteller's Secret, Carmine teaches CEOs and leaders to deliver dynamic presentations and share inspiring stories that sell products, grow brands, and inspire change. In this episode, Carmine shares insights from his newest book, Five Stars: Th...
Revealing the Invisible with Thomas Koulopoulos
September 06, 2018 10:00 - 35 minutes - 28.3 MBMy guest today has been called "one of the truly deep thinkers in the arena of technology and culture" (Geoff James of CBS Interactive Media), and his writing has been deemed "a brilliant vision of where we must take our enterprises to survive and thrive" (Tom Peters). Thomas Koulopoulos is the chairman of the Boston-based global innovation think tank Delphi Group—which was named one of the fastest growing private companies in the US by Inc. Magazine—a columnist for Inc.com, an adjunct prof...
Transforming Customer Experience with Carnival’s John Padgett
August 30, 2018 10:00 - 41 minutes - 33.3 MBJohn Padgett is a leader in transforming customer experience with technology. He is the Chief Experience Innovation Officer at Carnival Corporation—the operator of cruise lines like Princess Cruises, Holland America, Seabourn, and more—where he leads a team with diverse skills to create game-changing guest experiences. A key player in the development of Disney’s MyMagic+ technology—which led to a $1 billion investment in technology infrastructure at Walt Disney World in Orlando—and Ocean ...
Clockwork - Design Your Business To Run Itself with Mike Michalowicz
August 23, 2018 10:00 - 35 minutes - 28.8 MBMike Michalowicz had founded and sold two companies—one to private equity and another to a Fortune 500—by his 35th birthday. The author of Profit First, Surge, The Pumpkin Plan, The Toilet Paper Entrepreneur, and his newest release, Clockwork: Design Your Business To Run Itself, Mike is now running his third multi-million dollar venture, Profit First Professionals. Mike has traveled the globe to speak with thousands of entrepreneurs, and he's here today to share where many business owners...
The 1-Page Marketing Plan with Allan Dib
August 16, 2018 10:00 - 34 minutes - 27.5 MBAllan Dib is a serial entrepreneur, rebellious marketer, and technology expert. He has started and grown multiple businesses in various industries including IT, telecommunications, and marketing, one of which grew from a startup to four years later earning a spot in Business Review Weekly's Fast 100 list as one of Australia's fastest growing companies. As a highly sought after business coach, consultant, and public speaker, Allan frequently shares his proven strategies and cutting-edge ta...
Topple: Explosive Growth via Ecosystem Thinking
August 09, 2018 10:00 - 34 minutes - 27.4 MBToday’s guest has a provocative theory about the business firm as we know it. Ralph Welborn is CEO of CapImpact, a predictive analytics and advisory firm focused on new growth models, and he says the way most businesses do things today isn't the best way to create growth and profit. A former senior executive at both IBM and KPMG, Ralph spent 25 years advising public and private sector firms around the world. He joins the show to share insights from his new book—co-authored with Sajan Pill...
Real Artists Don’t Starve with Jeff Goins
August 02, 2018 10:00 - 35 minutes - 29 MBThe concept of the starving artist is so widespread that sometimes it’s hard to imagine anyone—other than a few outliers—really succeeding in their craft. But my guest today says we shouldn't buy into that idea, and that it's actually much more possible to succeed as an artist than people think. Jeff Goins is a writer, speaker, entrepreneur, and the best-selling author of five books, including The Art of Work and You Are a Writer (So Start Acting Like One). His award-winning blog Goinswri...
Why Wasting Time Is Good for You with Alan Lightman
July 26, 2018 10:00 - 30 minutes - 24.6 MBHave you ever caught yourself daydreaming, and then mentally scolded yourself for wasting time? Well, next time, don’t be so hard on yourself. My guest today is here to explain why wasting time isn’t such a bad thing. In fact, he says it’s necessary for creativity, self-identity, and overall health. Alan Lightman is a physicist, novelist, and essayist with a Ph.D. in theoretical physics from Caltech. One of the first people to receive dual faculty appointments in science and in the humani...
A New Way to Present Ideas with David Hooker
July 19, 2018 10:00 - 34 minutes - 28 MBJust about all of us have to do presentations of some kind or another, and David Hooker is an expert on making those presentations more effective. David is the Lead Evangelist for Prezi, a cloud-based presentation software that uses motion, zoom, and spatial relationships to bring ideas to life. With more than 85 million users of their software, David and his team have built stunning visuals for scientists, entrepreneurs, and celebrities like Bono and NPR’s Guy Raz. In this episode, David...
Brand Your Business for Success with Nick Westergaard
July 12, 2018 10:00 - 34 minutes - 27.5 MBIn today’s world of ever-shrinking attention spans and the seemingly endless barrage of marketing messages out there, is it really possible for brands to stand out anymore? My guest today says yes, and he’s here to explain how to do it. Nick Westergaard is a strategist, speaker, author, and educator who serves as the Chief Brand Strategist at Brand Driven Digital. A contributor to the Harvard Business Review and host of the popular On Brand podcast, he helps build better brands at organiz...
The Strange Order of Things with Antonio Damasio
July 05, 2018 10:00 - 35 minutes - 28.3 MBFew people have contributed more to understanding human behavior and decision-making than Dr. Antonio Damasio. A University Professor, David Dornsife Professor of Neuroscience, Psychology and Philosophy, and Director of the Brain and Creativity Institute at the University of Southern California, Los Angeles, Dr. Damasio has brought groundbreaking insights to the science of emotions and consciousness through his research, theories, and books. His work has been cited over 100,000 times, and ...
The Secret Science of How Leaders Talk, with Noah Zandan
June 28, 2018 10:00 - 32 minutes - 26 MBWant to earn your audience's trust in the first 15 seconds you are on stage? Want to be seen as authentic and likable? Science has the answers. In this episode, Noah shares the science behind what makes audiences perceive presenters as likable and trustworthy, as well as advice for improving your own communication. Listen in to hear what makes speakers seem authentic, tips for helping people clearly understand your message, and the surprising findings that came from his extensive research...
Tom Peters’s Excellent Way to Survive the AI-pocalypse
June 21, 2018 10:00 - 42 minutes - 34.4 MBTom Peters co-authored a book that changed the way the world does business, and which is often called the best business book ever. In addition to the massively successful In Search of Excellence, Tom authored or co-authored seventeen other books, including his latest, The Excellence Dividend: Meeting the Tech Tide with Work that Wows and Jobs that Last. Still breaking new ground in management thought leadership thirty-five years after In Search of Excellence, Tom received the 2017 Thinkers...
Winning Account-Based Marketing Strategies with Sangram Vajre
June 14, 2018 10:00 - 33 minutes - 27.3 MBToday’s guest has quickly built a reputation as one of the leading minds in B2B marketing. Sangram Vajre is the Co-Founder & CMO of Terminus—a software as a service platform for account-based marketing—and the mastermind behind #FlipMyFunnel. He’s also the author of Account-Based Marketing For Dummies, and was named one of the 2018 top B2B influencers to watch by B2B News Network. Sangram brings his ABM expertise to conferences across the nation, including Dreamforce, #FlipMyFunnel confer...
Persuasive AI with Ramsay Brown
June 07, 2018 10:00 - 34 minutes - 28 MBMy guest today works at the intersection of artificial intelligence, neurochemistry, and human behavior. Ramsay Brown is Co-Founder and COO of Boundless Mind (formerly Dopamine Labs), where he and his team work on persuasive AI and behavioral design. A NeuroTechnologist trained at USC's Brain Architecture Center, Ramsay worked on Brain Mapping and pioneered an app that was something like Google Maps for the Brain. Ramsay is an emerging leader in Persuasive Technology & Neuroinformatics an...
Never Lose a Customer Again with Joey Coleman
May 31, 2018 10:00 - 42 minutes - 34.2 MBIt may seem like the best way to grow a business is to acquire new customers, but today’s guest is here to explain the major flaws in that logic. Joey Coleman is the Chief Experience Composer at Design Symphony, a branding firm that specializes in creating unique, attention-grabbing customer experiences. His clients range from individual entrepreneurs to Fortune 500 companies, and from non-profits to government agencies. In this episode, Joey shares his expert advice on improving customer...
A Radical New Approach to Negotiation with Chris Voss
May 24, 2018 10:00 - 35 minutes - 28.7 MBToday’s guest is a former hostage negotiator for the FBI. Now you may be wondering what hostage negotiations have to do with you, but the answer is: a lot. Chris Voss has demonstrated that his techniques—which are rooted in brain science—crush the traditional approach to business negotiation, and we can all use his advice for negotiating within our own lives. Chris’ company, The Black Swan Group, specializes in solving business communication problems using hostage negotiation solutions, a...
Cringeworthy: Awkward Science with Melissa Dahl
May 17, 2018 10:00 - 30 minutes - 24.8 MBMy guest this week is going to help us with a problem that makes many of us cringe—actually, she’s going to help with cringing itself. Melissa Dahl is an expert on awkwardness, and she's here today to share advice for dealing with this uncomfortable feeling. A senior editor covering health and psychology for New York's The Cut, Melissa cofounded New York’s popular social science site, Science of Us, in 2014. You may have also seen her work in Elle, Parents, or TODAY.com. In this episode, ...
Find Your Customer’s Secret Language with Jeffrey Shaw
May 10, 2018 10:00 - 38 minutes - 31.2 MBJeffrey Shaw is many things: a photographer, an entrepreneur, the host of popular business podcast Creative Warriors, a featured storyteller on The Moth, a nationally acclaimed keynote speaker, and the author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. As one of the most sought-after portrait photographers in the U.S. for more than three decades, Jeffrey has photographed the families of such notables as Tom Seaver, Pat Riley, David Bloom, a...
How to Sell to C-Suite Executives with Steve Bistritz
May 03, 2018 10:00 - 36 minutes - 29.7 MBSteve Bistritz knows firsthand how to work with C-level executives. With over 40 years of high-tech sales, sales management, and training management experience—as well as over 27 years working with IBM in sales and training-related positions—Steve is the President and Founder of sales training and consulting company SellXL.com. He is also a popular keynote speaker and the co-author of the best-selling book Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Sell...
Lost and Founder with Rand Fishkin
April 26, 2018 10:00 - 37 minutes - 30.1 MBAny good marketer should try to keep up with Google’s ever-changing metrics, and today’s guest is one of the best resources for doing so. Rand Fishkin is the founder of SparkToro, and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series and his blog. He also shares business advice—as well as his personal story—in his new book, Lost and Founder: A Painfully Honest Field Guide to t...
Create Your Iconic Advantage with Soon Yu
April 19, 2018 10:00 - 33 minutes - 26.8 MBToday's guest is an international speaker and bestselling author on innovation and design. Most recently serving as the Global VP of Innovation and Officer at VF Corporation (a parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, and Nautica), Soon Yu regularly consults business leaders on developing meaningful Iconic Signature Elements, Signature Moments, and Signature Communication. Soon has been featured in the Wall Street Journal, Washing...
Sexy Boss with Heather Ann Havenwood
April 12, 2018 10:00 - 37 minutes - 29.9 MBHeather Ann Havenwood is a serial entrepreneur whose early career accomplishments include starting an online publishing company and taking it from zero to a seven-figure revenue in less than a year. She is also a prolific author—with titles ranging from dating to podcasting to entrepreneurship—and has been named one of the Top 50 Must-Follow Women Entrepreneurs for 2017 by Huffington Post. Heather joins the podcast today to share insights from her newest book, Sexy Boss: How Female Entrepr...
Improve Your Memory, Step by Step
April 05, 2018 10:00 - 33 minutes - 27.2 MBHave you ever met someone new, and then five minutes later realized you couldn’t remember that person’s name? Or have you ever tried to learn a language and been frustrated by your inability to recall many of the words that you just learned? Today’s guest can help you with those common memory struggles and more. Dr. Anthony Metivier is the founder of the Magnetic Memory Method, a systematic, 21st Century approach to memorizing just about anything. What separates his approach from others ...