Beyond The Technique Podcast
354 episodes - English - Latest episode: 15 days ago - ★★★★★ - 71 ratingsWelcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Episodes
0345: Answering Your Top BTT (Beyond The Technique) Questions!
April 27, 2020 10:30 - 31 minutes - 43.6 MBWe’ve started a new initiative where we answer the top salon business & marketing questions as a round-robin format. This episode was pre-recorded, so it’ll be light, applicable for when salons are running at full speed, and hopefully help you focus on growth and opportunity right now. We will launch every fifth episode! If you have burning questions or would like us to share our take on a specific topic, please email us: [email protected] WATCH ON YOUTUBE: https://youtu.be/zGR0V...
0344: How to Have a Market Leader Mindset, with Ambrosia Carey!
April 23, 2020 10:30 - 25 minutes - 34.8 MBHave you ever had a breakthrough moment when your mindset as a professional in the beauty industry completely shifted? Ambrosia did and she’s here to share her journey with you. Wow, you are going to love Ambrosia and you’re going to walk away today with three ways to shift your mindset in order to be a leader in your market. Salon owners! You’ll want to invite your hairstylists to this episode! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM htt...
0343: The New Salon Reality, with Steve Reiss!
April 20, 2020 10:30 - 31 minutes - 43.4 MBSteve is back to share what new things we should be thinking about in order to adapt to the new salon reality in the coming months and years. Kati and Steve dive into what immediate pivots were made in order to adapt to the current quarantine, and what it might look like to reopen with new governing rules to operations in the next couple weeks. Are you prepared to operate with new rules? Are you prepared to grow your company in new ways? We promise you will be encouraged after listening to t...
0342: Raise Money Shark-Tank Style, with Alicia Soulier!
April 16, 2020 10:30 - 34 minutes - 47.9 MBHave you ever had a big idea—the kind of idea that scares the crap out of you? If you’ve ever imagined being on the TV show, Shark Tank, this episode is for you. Alicia is back again to share her entrepreneurial journey and how she has raised thousands of dollars to support her fast-growing technology company. You will be inspired, and you will definitely learn new, important information! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com SALON MARKETING on INSTAGR...
0341: Together We Talk—The SalonScale Power Panel
April 13, 2020 10:30 - 1 hour - 97.8 MBIn an effort to keep our community connected, SalonScale hosted a free webinar on Friday, 3/20/20, in order to share hope, positivity, and tips on how to keep teamwork and productivity alive when spending time apart right now. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com SALON MARKETING on INSTAGRAM // Online Class Monday, April 20th at 3pm EST https://zoom.us/webinar/register/WN_PqeHbztdSMKeURbCMAeI7w OUR INSTAGRAM https://www.instagram.com/beyon...
0341: Together We Talk—the SalonScale Power Panel
April 13, 2020 10:30 - 1 hour - 97.8 MBIn an effort to keep our community connected, SalonScale hosted a free webinar on Friday, 3/20/20, in order to share hope, positivity, and tips on how to keep teamwork and productivity alive when spending time apart right now. BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com SALON MARKETING on INSTAGRAM // Online Class Monday, April 20th at 3pm EST https://zoom.us/webinar/register/WN_PqeHbztdSMKeURbCMAeI7w OUR INSTAGRAM https://www.instagram.com/b...
0340: Answering Your Top BTT (beyond the technique) Questions!
April 09, 2020 10:30 - 38 minutes - 52.6 MBWe are starting a new initiative where we answer the top salon business & marketing questions as a round-robin format. This episode was pre-recorded, so it’ll be light, applicable for when salons are running at full speed, and hopefully help you focus on growth and opportunity right now. We will launch every fifth episode! If you have burning questions or would like us to share our take on a specific topic, please email us: [email protected] Watch us on YouTube Here: https://you...
0340: Answering Your Top BTT (Beyond The Technique) Questions!
April 09, 2020 10:30 - 38 minutes - 52.6 MBWe are starting a new initiative where we answer the top salon business & marketing questions as a round-robin format. This episode was pre-recorded, so it’ll be light, applicable for when salons are running at full speed, and hopefully help you focus on growth and opportunity right now. We will launch every fifth episode! If you have burning questions or would like us to share our take on a specific topic, please email us: [email protected] Watch us on YouTube Here: https://yout...
0339: Weather the Financial Storm, with Tom Kuhn!
April 06, 2020 10:30 - 36 minutes - 50 MBWe have Tom Kuhn back today to share what we can do now to preserve, prepare, and plan your salon financials. In a time when we aren’t getting a lot of answers, we are here to help give you immediate answers to the key financial management tasks that can make an impact for your business. We even share what future opportunities and pivots that could present themselves in the coming months! Watch our episode on YouTube here: https://youtu.be/I3jE0b2SxaQ BECOME A MEET YOUR STYLIST SALON! ...
0338: A Virtual Chat Bot with RetentionForce Founder, Alexander Adamyan!
April 02, 2020 10:30 - 19 minutes - 27 MBWhat if there was a way to ensure guests engage and continue to come back to your after their first visit? Learn what happened after Alexander and his wife started a DryBar franchise and why they worked to develop a solution through chat bots to secure profitability! Watch our episode on YouTube here: https://youtu.be/oM7UNYTuNko BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com SALON MARKETING on INSTAGRAM // Online Class Monday, April 20th at 3pm EST https...
0337: What to Focus on Right Now, with Kati Whitledge!
March 30, 2020 10:30 - 32 minutes - 44.3 MBWe are all experiencing fear of uncertainty, worry, and stress. We have families, teams, and a business to support and think about. Today we are going to talk about what you should and shouldn’t be doing right now. I promise to keep this light and hopeful! Here’s a link to our [Curbside Product Pickup] order form: https://www.beinspiredsalon.com/stock-save-product-order-pickup-haircare-madison-wi BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com SALON MARKETING...
0336: Why Changing the Supply Chain is a Huge Win for Salon Owners, with Alicia Soulier!
March 26, 2020 10:30 - 29 minutes - 41.1 MBThis is an incredible conversation that we’re not having, until now! Have you wondered what your margins would look like if you could source your products direct? How much are we as salon owners paying our distributors to play the middlemen and women in the buying process? How is our industry years behind compared to others in regard to automation—and who is going to solve this issue so we can sustain our salon businesses? Alicia is back for another round of education, and you do not want to...
0335: Answering Your Top BTT (Beyond The Technique) Questions!
March 23, 2020 10:30 - 42 minutes - 58.4 MBWe are starting a new initiative where we answer the top salon business & marketing questions as a round-robin format. This episode was pre-recorded, so it’ll be light, applicable for when salons are running at full speed, and hopefully help you focus on growth and opportunity right now. We will launch every fifth episode, starting with 335 and then 340 coming soon! If you have burning questions or would like us to share our take on a specific topic, please email us: info@beyondthetechnique....
0334: Get into Real Estate, with Shelley North!
March 19, 2020 10:30 - 37 minutes - 51.8 MBWhat if you had the opportunity to purchase the building where your salon is located? Would you do it? Shelley North is here to tell you, “yes!” Shelley is the owner of Glow Beauty Bar—a Top200 Salon, well an esthetics company! She’s built an extraordinary team of professionals. She’s also built an extraordinary portfolio through commercial real estate. It all started with her buying the building her company was in. That has grown tremendously for her and she’s here to teach you why this opp...
0333: Sell Your Way Out of The Struggle, with Melissa Anderson!
March 16, 2020 10:30 - 24 minutes - 33.6 MBTypically, salon owners didn’t go to business school prior to opening their salon business. So, it’s no surprise that the salon business is second only to restaurants for top failing businesses. This is scary! How do we support one another and make sure we don’t just survive in business—but actually thrive. Melissa Anderson is here to share her passion for growing her salon business and what she’s done to sell her way out of the struggle. Watch our episode on YouTube here: https://youtu.be/8...
0332: How to Launch Your Own Education Platform, with Jenny Jacome!
March 12, 2020 10:30 - 35 minutes - 48.7 MBHave you wondered what it would take to start your own education platform? If you love teaching a special hair or makeup technique, how would you go about bringing this to the public and having opportunities to step on stage at hair shows? Jenny Jacome is here to tell you! She's the CEO of Illustrated Beauty and the founder of IB Hair Extensions! She's been there and she's doing that. Don't let her sweet face fool you though. This woman has a lot of fire up in her and she's bringing that fie...
0331: Meet SalonScale Powerhouse, Alicia Soulier!
March 09, 2020 10:30 - 30 minutes - 42 MBMeeting Alicia will ignite your inner powerhouse! She’s so driven and has made massive moves in the technology arena of our industry. Today you get to hear her journey in beauty, and how she’s now the CEO of the fastest growing technology company in the beauty business lane. BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com SALON MARKETING Q2 CAMPAIGNS // Online Class Monday, March 23rd at 3pm EST https://zoom.us/webinar/register/WN_16n0FbNmTemkcNfjikI3KQ ...
0330: Tough Times Call for Big Thoughts, with Nadine Ramos!
March 05, 2020 11:30 - 24 minutes - 33.5 MBNadine is back to share her much-needed inspiration. It's not easy running a beauty industry business. But what do you do when the going gets tough? She will share what BIG thoughts we need to tap into in order to tap back into our passion and persevere. Watch us on YouTube here: https://youtu.be/lE6MBbKaxjY GET YOUR FREE GIFT FROM NADINE! Free E-book + Free Travel Product Set! CLICK HERE: https://share.hsforms.com/1u1NNcvFxT7SFUD8SxfqUvQ34pke BECOME A MEET YOUR STYLIST SALON...
0329: Cut Your Hours & Get Triple the Profitability, with Candice Gliatto!
March 02, 2020 11:30 - 34 minutes - 48.3 MBCandice Gliatto is the owner of Citrus Salon in Martinez, California. I first met her at Serious Business this year as she spoke on the stage about what it was like to lose out on the first few years of her son’s life due to working over sixty-hours per week. After hitting her rock-bottom in business, she started working with Qnity—whom she ironically met at a Serious Business event! What a game changer. She gained her life back, cut her hours in half, and gained triple—even quadruple the am...
0328: Introducing HAIRbnb, with Dr. Tye Caldwell!
February 27, 2020 11:30 - 32 minutes - 45.5 MBGet ready to be energized and inspired by the one and only, Dr. Tye Caldwell! He’s the visionary, pioneer, and CEO of the innovative Shear Share app—our industry’s HAIRbnb. Learning about his journey is incredible. Not only did he start doing hair at the age of eleven, he also wrote a best-selling book in the midst of earning his Doctorate! We are especially eager to share that our conversation is available to watch on your YouTube page. Here’s that link: https://youtu.be/SkbBrG6SF3A ...
0327: Three Tips for A Successful Career as A Stylist!
February 24, 2020 11:30 - 43 minutes - 59.4 MBKati Whitledge is the founder and host of the Beyond The Technique brand and podcast. She’s here today to share her top three tips on what it takes to be a successful hairstylist. Kati has an awesome acronym for TIME—all good things take time. Kati will break it down and inspire your team members to stay focused on what truly matters to build a lasting career in this amazing industry. Enjoy! BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com SALON MARKETING Q2 CA...
0326: Providing Interim Childcare for Your Team & Guests, with Nicole DeRosa!
February 20, 2020 11:30 - 29 minutes - 41.1 MBHave you thought about creative ways to support your team members and guests in regard to providing some form of childcare? Join us today as first-time guest, and salon and spa owner, Nicole DeRosa shares her amazing interim childcare approach! Her journey is incredible. Her salon and spa have expanded four times in eighteen years, and she’s grown her team to sixty-five members! She’s honored to be a Salon Today Top 200 salon and named Best of Boston. Listen to her journey and her vision for...
0325: Marketing for The Small Salon, with Ryan Power!
February 17, 2020 11:30 - 38 minutes - 53.2 MBPow! Today we give you the punch you’ve needed to get your salon marketing to an exciting level of performance, and who better to motivate you than Ryan Power! His energy is contagious, and his wisdom is grand. Join us as we dive into the things, we’re getting wrong with social, the things we need to consider when launching a new marketing campaign, and which platforms we should consider that 99% of us never have! If you don’t leave this talk feeling inspired, there is nothing in the world t...
0324: Make Money While You Sleep, with Phil Jackson!
February 13, 2020 11:30 - 30 minutes - 42.3 MBIn today's video podcast we have our first conversation about salon memberships! Phil Jackson is here as the founder of the movement. He's going to share why memberships are here to stay, and why your clients want to feel like they're a part of something special. His approach helps salons earn their biggest revenues on the first of every month. And his relentless drive has ensured that our salon software companies are providing a way to offer the same sophisticated membership programs that s...
0323: Mastering the Art of Uncomfortable Conversations, with J Ladner!
February 10, 2020 11:30 - 38 minutes - 53.6 MBAre you ready to be rocked?! We have the one and only, J Ladner here today! He’s here to share is beauty industry journey, how he grew to amazing salon teams, and why it’s so important to master the art of uncomfortable conversations. We promise you will smile, feel the feels, and be inspired by our conversation. J is a light in our industry and his mission is to make sure no stylist is left behind. Share this with your friends, and for those who love seeing the raw, unedited versions of our...
0322: Leading by Example with Industry Expert, Yene Damtew!
February 06, 2020 11:30 - 33 minutes - 46.2 MBToday we have Yene Damtew here to share how she moved from California to the Washington DC area, became one of the stylists to serve the Obama family, and how she started her own salon with a grander vision to provide all hair services for the professional woman-regardless of natural hair texture. Yene is fire, passion and poise. You will be motivated by her words and inspired to step into the ring with your team each and every day. BECOME A MEET YOUR STYLIST SALON! https://www.meety...
0321: Can I Have Your Number? Enneagram Explained, with Becky Allen!
February 03, 2020 11:30 - 43 minutes - 59.8 MBHow would you rank yourself on a scale of one to nine? Well, this is a bit different than that, but it’s super interesting. Today, we have Entrepreneur and Motivational Speaker, Becky Allen, here to share the revival of the Enneagram—a deep dive into your personality traits, fears, motivations, strengths, and weaknesses. If you’re someone who loves learning about yourself and why do think the way you do, or behave the way you do, this is the episode for you. Becky will share what every numbe...
0320: Introducing, Curly Expert, Educator, & Innovator, Nubia Suarez!
January 30, 2020 11:30 - 29 minutes - 40.9 MBGrab your tissues because this episode is going to touch your heart. Today we have industry pioneer and founder of REZOCUT, Nubia Suarez, here to share her inspiring journey in the beauty industry. Her vision has led to multiple honors and endless features on the largest Instagram platforms worldwide. Sought after for her incredible approach to curly haircutting, but even more so for her incredible passion, perseverance, and message of love. Do not miss this episode and please share this wit...
0319: Five Must-Have Questions to Ask Every Client, with Dawn Bradley!
January 27, 2020 11:30 - 28 minutes - 40 MBDawn Bradley is back to share her five best consultation questions to ask every client! We promise that these are questions you’ve not thought of before. They are impactful, mindful, and significant in building the human-to-human connection that we all deeply desire to have with our guests. Make sure all of your stylists listen to this one! [WE HAVE THIS RAW, UNEDITED TALK AVAILABLE ON OUR YOUTUBE CHANNEL TOO!] BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com F...
0318: I’m Your Curl, A Look at Salon Leadership with Erin Raber!
January 23, 2020 11:30 - 27 minutes - 38.4 MBDid you know it is impossible for one human to successfully manage, lead and inspire more than eight people at a time? This is why every major corporate company has multiple levels of management. How then, do we successfully lead our salon team? That’s where Erin Raber, the owner of Pin-Up Curls Salon comes in! She has created mini tribes in her salon called, “families.” This is where everyone has their person on the team to check in with. And that person cares for, encourages, and challenge...
0317: STOP Losing Money, START Getting the Insights you Need to Be Profitable, with Sarah Cooper
January 20, 2020 11:30 - 35 minutes - 49.4 MBWhat if the technology you were using allowed you to save $30k per year by not having to scramble to hire that additional front desk representative? That’s one of MANY advantages Sarah will be sharing with us today. Sarah is the Founder & CEO of AURA Salonware. Her innovative automations have allowed her to increase her salon’s profitability in extraordinary ways. This is one talk you have not heard before! [WE HAVE THIS RAW, UNEDITED TALK AVAILABLE ON OUR YOUTUBE CHANNEL TOO!] BECOME ...
0316: Why solving hair loss for both men and women is Dr. Alan Bauman’s number one mission
January 16, 2020 11:30 - 30 minutes - 41.7 MBDid you know, by the time you notice thinning hair on your head, you’ve already experienced a 50% loss in that area? Ah! This is an issue we have to pay more attention to because it’s affecting millions of people. Listen today as Dr. Alan educates us on hair loss culprits, what works, what’s bogus, and what our professional community can do to change the lives of so many people. Think about this—who specializes in hair loss solutions in your area? This is an opportunity to offer a much-neede...
0315: Rating Your Team Based on 20/60/20 with Kellie Johnson!
January 13, 2020 11:30 - 30 minutes - 42 MBLearn the tool that will help you rate your team in every category that counts. Whether performance, culture, or even their passion, with this system you can place every team member in the top 20, middle 60 or bottom 20. You’ll learn all about what this means and how to mentor everyone within their lane, by the very talented, and very insightful, Kellie Johnson! BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com FEBRUARY 17 at 3PM EST Converting Callers into Cl...
0314: Unexpected Success Through Salon Acquisitions, with Ryann Halo!
January 09, 2020 11:30 - 29 minutes - 41.2 MBRyann Halo acquired both of her salon locations in unexpected ways. She never expected to join the beauty industry, nor did she expect the level of success she and her team have obtained. Her story is inspiring! She shares what the most important things to focus on as a business owner, and how in helping others achieve their dreams, you’ll achieve yours as well. BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com FEBRUARY 17 at 3PM EST Converting Callers into Cl...
0313: Kati’s Message to Kick-Off Your New Decade Initiatives
January 06, 2020 11:30 - 28 minutes - 39.8 MBWhat if you started a new decade with a new perspective? The ones who will win in the next decade are those who are hyper-focused and unwilling to compromise their values and standards. Join our host, Kati Whitledge, for the first new episode of the year! You’ll learn about the lessons she’s taking into the next year and decade, what Beyond The Technique is all about, and what upcoming classes and events we are hosting or a part of that will continue to fuel your flame. TODAY! Market...
0195: How to Be a Daymaker with the Man Who Wrote the Book on It! (Holiday Rerun)
January 02, 2020 11:30 - 36 minutes - 50.7 MBDavid Wagner is the author of “Daymaker” and he’s the founder and owner of JUUT Salonspas, the original Aveda concept salon, with nine locations throughout the U.S. Today we will dive into his innovated daymaking movement that we all know, but we’ve never heard its origin. David will show you how to change the world by simply making someone’s day. BECOME A MEET YOUR STYLIST SALON! https://www.meetyourstylist.com/ HERE’S THE LINK TO OUR PRIVATE GROUP PAGE! https://www.facebook.co...
0143: Hiring, Training, and The Performance of Your Front Desk Staff (Holiday Rerun)
December 30, 2019 11:30 - 45 minutes - 63 MBDo you have expectations for your salon’s front desk team? Not only will you learn the common-sense benchmarks that will increase your salon’s revenue, you’ll also learn the basic approach to hiring the right professionals for your front desk team! Kim has taken the time to invest in these procedures and has the wisdom of time to share how accurate these strategies are! If finding great front desk staff is a struggle, this episode is a must. Remember to listen until the very end—Kim is offer...
0093: Introducing Nationally Recognized Wedding Hair & Makeup Artist, Heidi Garrett! (Holiday Rerun)
December 26, 2019 11:30 - 38 minutes - 53.1 MBJoin us today to learn how nationally recognized wedding hair & makeup artist, Heidi Garrett got her start in her exceptional career! Heidi shares her insider tips with those in the industry who are currently providing bridal hair & makeup—or those who would like to start. HERE’S THE LINK TO OUR SPONSOR, MEET YOUR STYLIST! https://www.meetyourstylist.com/ HERE’S THE LINK TO OUR PRIVATE GROUP PAGE! https://www.facebook.com/groups/370912749922331/ HERE’S THE LINK TO INF...
0045: Six Steps to a Winning Consultation with Shana Dee (Holiday Rerun)
December 23, 2019 11:30 - 37 minutes - 51.2 MBYou’re a Stylist, not a savior! One of my favorite steps in today’s episode. I’m so excited to introduce beauty industry expert, Shana Dee. Her advice will most definitely get your wheels turning. In today’s episode, Shana and I discuss the details around great consultations. You’ll take away great strategies that will improve your consultations, starting right now. Follow us on Instagram and SHARE YOUR THOUGHTS WITH US on today’s episode: Beyond The Technique- BeyondTheTechnique Bey...
0312: The Consumer Story Before, During, and After, with Haley Davis!
December 19, 2019 11:30 - 26 minutes - 37 MBImagine the movie Pretty Woman, when Julia Roberts who plays Vivian, is shopping on Rodeo Drive, and women working in the luxury clothing store aren’t nice to her. Haven’t we all had an experience like that? An experience where we felt we didn’t belong? That is why it’s so important that we think about our guests’ story and what that should look like before, during, and after their visit. Haley Davis is back to share her love for consumer psychology. She will share a story about her salon vi...
0311: A Booming Business, with Malynda Vigliotti!
December 16, 2019 11:30 - 29 minutes - 41.3 MBMalynda is here to share how it can take just one happy guest to create a line outside of your business and around the block. This is exactly what happened for her after she opened up one of New York City’s first walk-in brow bars—Boom Boom Brow Bar. You’ll be inspired by her story and her mission to be the very best at brows, and why it’s smarter to only accept walk-ins who are willing to wait for their quick, affordable and fun brow experience at Boom Boom. She’s growing a booming business...
0310: Inspirational Education, with Lupe Voss!
December 12, 2019 11:30 - 29 minutes - 41.4 MBWhat does it take to create, produce, and launch the most innovative hair color techniques year-after-year for almost four decades? Today you’ll find out. We have Lupe Voss, the creator of Hair Color Magic, and the owner of Julian August Salon, joining us to share why we need less motivation and more inspiration to help us develop and master our craft. You’ll hear the joy she has for our industry and the passion she brings in developing and inspiring others. VISIT NEW ORLEANS AND COME ...
0309: Top Challenges of Today’s Salon Owner, with Erin Kuhn!
December 09, 2019 11:30 - 39 minutes - 54.5 MBHave you wondered if your challenges are similar to other salons across the country? Join us today as we dive into the top challenges of salon owners. Take it from Erin Kuhn, the President of Qnity who has worked with hundreds of top performing salons who still have big challenges to overcome. The talk doesn't stop here. If you want solutions for these challenges, you're in luck! Erin is giving every listener the opportunity to win $5000 worth of free Qnity business tools and training that w...
0308: Lazy, Scared, and Overwhelmed, with Behavioral Economics Expert, Bri Williams!
December 05, 2019 11:30 - 37 minutes - 51.4 MBHave you wondered why people don’t buy? Why does your salon have thousands of website visitors per month but lack in your new guest count? Or, why do some people buy products, and some don’t. Today you’ll hear the answer and learn from my favorite Behavioral Economics Expert, Bri Williams! Bri shares how we’re all lazy, scared, and overwhelmed, but ways we can help make life easier, comfortable and easy for our clients. She also reveals why we tend to be irrational and easily influential. Th...
0307: Going to Washington to Fight for Our Industry, with Karie Bennett!
December 02, 2019 11:30 - 34 minutes - 47.5 MBHave you ever wondered what it would be like to go to Washington D.C. to fight for a position on a topic that was important to you? We all have topics in today’s political climate that we have a firm opinion on, but have we ever been so passionate that we’d take our initiate all the way to the government stomping grounds? That’s exactly what Karie Bennett did. You have to hear what topic she’s taking on for salon owners and how we have to come together on this before the end of 2020 or we ha...
0306: Combining Vision with Strategy, with Visionary & Entrepreneur, Brian Perdue!
November 28, 2019 11:30 - 50 minutes - 70.5 MBToday we are grateful for so many reasons—one of them is having Brian on as our guest! He’s so inspiring. Time flew by as we heard about his journey in getting into the industry. How his vision was as prevalent as his heartbeat. And, how strategy plays a key role in developing his tribe and his brands. If you are a newer salon owner or thinking about starting your own salon, you have to listen to the end where he shares one of the best resources in helping you become the type of owner who ha...
0305: The Dawn of a New Era, with Dawn Bradley!
November 25, 2019 11:30 - 31 minutes - 43.2 MBWe are so excited to introduce you to industry expert, mentor, and stylist, Dawn Bradley! She has such a heart for helping stylists’ step into their own greatness. An additional perk to working with Dawn is, she helps you build your business and your bank account! Sometimes, you just need that industry leader who has your back and encourages you to do what you are absolutely capable of. That’s Dawn and she’s excited to share her heart and her resources with you today. Enjoy! APPLY TO J...
0304: Forget the Following—The Business of Instagram, with Ashley Gregory!
November 21, 2019 11:30 - 29 minutes - 40.1 MBWhat if you could just stop worrying about how many followers, likes and comments you get? Wouldn’t that be a relief? The good news is, you can stop worrying starting now. Ashley is here to share how you can fight the Instagram algorithm and what you need to do to grow your actual clientele using Instagram to your advantage. APPLY TO JOIN OUR 2020 MONTHLY MASTERMIND GROUP! https://www.beyondthetechnique.com/salon-group-mastermind-sessions APPLICATION DEADLINE IS 12.9.19 VISI...
0303: Profit, Culture and Edge, with Tom Kuhn!
November 18, 2019 11:30 - 39 minutes - 54.2 MBTom doesn’t know we’re going to say this about him, but we think he’s a genius curriculum creator! His ability to take technical elements of running a salon business and turn into a visual learning experience that is easy to understand, and easy to retain, is incredible. Today he shares the most interesting facts about our salon financials, how to ensure that people are as important as profits, and what it means to have a competitive edge in your market! APPLY TO JOIN OUR 2020 MONTHLY ...
0302: Earn an Extra $15,000 in Retail Sales This Holiday Season, with Sam Bewley!
November 14, 2019 11:30 - 36 minutes - 51 MBImagine adding fifteen thousand dollars to your salon revenue in the next month! What a huge outcome to add to your fourth quarter holiday retailing efforts. Friends, you don’t want to miss Sam Bewley sharing the stats on how much people typically spend on others, and how much they spend on themselves during the holiday season. And if that weren’t cool enough, you’ll hear about the salon that achieved this success with a team of five stylists! WOW! APPLY TO JOIN OUR 2020 MONTHLY MASTER...