Beyond The Technique Podcast
354 episodes - English - Latest episode: 15 days ago - ★★★★★ - 71 ratingsWelcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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Episodes
436: Investing in Your Salon, Stylists, Future, and Yourself
May 09, 2022 10:30 - 29 minutes - 41.5 MBIntroducing first-time guest and salon owner, Bobbi Zmiewsky! She’s here to share her industry journey and why financial literacy is one of our top priorities for her team and our industry. Bobbi is an inspiring woman who is at the forefront of top technology trends that boost her salon’s revenue and profitability. Share today’s episode with a beauty friend you know! WATCH ON YOUTUBE: https://youtu.be/Cm1QXraTuXs PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist...
435: A Rewards Program that Works!
May 02, 2022 10:30 - 25 minutes - 35.8 MBDo you have a rewards program? Maybe you answered, yes, but it’s not that big of a focus and guests aren’t really aware of what it entails. You’re in the perfect place! Today we have first-time guests, Tara Jones and Scotty Taylor here to share their new approach to their rewards program and how it’s been the most impactful rewards program they’ve ever done. Enjoy! WATCH ON YOUTUBE: https://youtu.be/Y8MIeBLSzrs PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.c...
434: Front Desk Business Training for Beauty School Students
April 25, 2022 10:30 - 29 minutes - 40.5 MBAre you looking to hire new stylists this year? Learn the strategic way Lorry Green, owner of Elle Marie Hair Studio, is recruiting new stylists before they complete beauty school. Her two-prong approach equips her future stylists with business knowledge that ensures their success throughout their training and new-to-the-floor process. WATCH ON YOUTUBE: https://youtu.be/0qBDMevyCtE PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! B...
433: The Psychology of Coaching Your Salon Team
April 18, 2022 10:30 - 24 minutes - 34 MBWe have first-time guest, Andrea Salemme here to share her industry journey and how she went back to college to get her MBA in the midst of running her award-winning salon! If that weren’t enough, Andrea become a Certified International Coach so she could combine psychology and coaching to empower her team and help them grow beyond an everyday job—many of whom have gone on to be business owners themselves! WATCH ON YOUTUBE: https://youtu.be/G12wInXISwM PARTNER WITH MEET YOUR...
432: Pop-Up Social Events for Your Stylists!
April 11, 2022 10:30 - 26 minutes - 36.4 MBCan you imagine purchasing a salon during the Pandemic? Today we are featuring first-time guests, Katie Greisser and Annie Gordon, who took a leap of faith and became the owners of award-winning, Jade Salon! They are here to share their journey and their creative approach to including their team in social media and social education. WATCH ON YOUTUBE: https://youtu.be/veg9q0J_Bzo PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com FREE | THE GREAT PRICI...
431: Being Intentional with Your Profits and Expenses!
April 04, 2022 10:30 - 25 minutes - 34.8 MBIs this the year you want to take more control over your salon financials? Do you desire more insight on better financial management? We understand! That's why today's guest, Samantha Pennington, is here to share the changes she's made that brought her from a 5% profit margin to a 15% profit margin. You'll learn about the five accounts she allocates money towards so she's telling her business cash flow where to go. You will be inspired and empowered by today's episode! WATCH ON YOUT...
430: The Non-Toxic Salon, with Michelle Ghassemi!
March 28, 2022 10:30 - 26 minutes - 37.3 MBIt’s the goal of every salon owner to create a non-toxic culture and working environment. Join first-time guest, Michelle Ghassemi as she shares how she’s made that possible as a multi-location salon owner! Her passion is contagious, and her mission is clear. You will be empowered by today’s episode! WATCH ON YOUTUBE: https://youtu.be/ekvM9EFRrdY PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com GET YOUR DATA-DRIVEN TICKETS: https://www.datadrivensal...
429: Meet The Hair Saint, Featuring Ona Diaz-Santin!
March 21, 2022 11:30 - 24 minutes - 34.7 MBMeet Ona Diaz-Santin—a Celebrity Stylist whose been featured in Oprah, Allure, Elle, and People En Español magazine for her curative approach to naturally curly hair. She is the owner of 5 Salon Spa in Fort Lee, New Jersey which has been named by Refinery 29 as one of The Best New York City Salons for Natural Hair & Curls. Recently, her salon has been recognized as a Salon Today Top 200 Salon in North America! She has so much to share on her journey and her business dynamic that will surely...
428: Long-Term Effects of the Pandemic on the Beauty Industry
March 14, 2022 11:30 - 33 minutes - 46.4 MBAfter surveying over 800 consumers, Shanalie Wijesinghe, and her team at Boulevard Salon Software, discovered incredible evidence about what clients really want. The key for us is, are we ready to implement new changes to our businesses? After today’s episode you will be inspired to take a risk again and develop technology and new practices that will move the needle on your profit margin! WATCH ON YOUTUBE: https://youtu.be/dFZcrR2QCNA PARTNER WITH MEET YOUR STYLIST! https...
427: Pivot or Plummet, with Frank Gambuzza!
March 07, 2022 11:30 - 41 minutes - 57.3 MBThe beauty industry has always gone through seasons of change, but as guest expert, Frank Gambuzza shares, this time there's an urgency to change like no other time before. Join us today as we dive into Frank's journey and what he's doing to stay competitive and profitable in today's market. With over 51 years of experience, six locations, and over 170 employees, Frank brings a perspective that you will find to be of the highest caliber. WATCH ON YOUTUBE: https://youtu.be/86MsB0pDvQ...
426: Vision, Traction, and Healthy, with Justin Cook!
February 28, 2022 11:30 - 27 minutes - 37.9 MBWhat if we’re missing the best ideas for our salon because we’re avoiding conflict with our leadership team? Join first time guest, Justin Cook, who will be one of the upcoming 2022 Data Driven Summit speakers! We learn how to make sure you have the right people in the right seats at your salon. His easy and tangible approach will be just the reminder you need to build an even better business this year! WATCH ON YOUTUBE: https://youtu.be/V3GewFPv9Qo PARTNER WITH MEET YOUR ST...
425: Save Your Dying Retail Sales, with Bob Myers!
February 21, 2022 11:30 - 32 minutes - 45.3 MBHow do we combat the fact that 78% of people want to buy their haircare online? Join us today as we dive into the retail topic and find hope is strategies you can adopt right now that will have your retail survive and thrive! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com LET’S CONNECT! BTT Instagram: https://www.instagram.com/beyondthetechnique MYS Instagram: https://www.instagram.com/meetyourstylist FOLLOW BOB & BRAND FUEL SOLUTIONS Web...
424: Creating Stand-Out Social Graphics with Canva!
February 14, 2022 11:30 - 28 minutes - 39 MBWondering which social posts will stand out the most and why? Does it take you forever to create graphics for your salon posts? Today you’re in luck! We have professor and multipreneur, Danyelle Hildreth here to provide her insights on social posts that stand out the most and why using Canva is a total game changer. Share this one with your marketing team members! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free t...
423: Maximize Your Off Days
February 07, 2022 11:30 - 26 minutes - 36.4 MBWhat do you do with your day off? Today we have first-time guests Corey Grey and Tony Stuart, who are the hosts of Hairdustry's Your Day Off podcast! They are here to share their industry journeys and what they've learned throughout their experiences that will help you maximize your days off. WATCH ON YOUTUBE: https://youtu.be/LmfHgRrHOeY PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web...
422: New Year Growth Series, Part 5 of 5 | Growth Takes Perseverance
January 31, 2022 11:30 - 11 minutes - 15.7 MBThe definition of perseverance is persistence in doing something despite difficulty or delay in achieving success. Today we will share historical references of others’ triumph during difficulties. Do we have thick enough skin to endure years of difficulty? Are we so confident in our vision that nothing can get in the way of progress—no matter how small it may be? Be encouraged, if you endure, you will eventually achieve. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist...
421: New Year Growth Series, Part 4 of 5 | Growth Takes Time
January 24, 2022 11:30 - 11 minutes - 16.3 MBAs the saying goes, good things take time. It’s so true! What we ultimately desire may not come to life this year or next. It takes time to mature and go through enough experiences to develop ourselves and our businesses. That is why we are talking about growth takes time in part four of our five-part series. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web.zoom.us/webinar/register/WN_-Gi...
420: New Year Growth Series, Part 3 of 5 | Growth Takes the Right Attitude
January 17, 2022 11:30 - 19 minutes - 27.2 MBWelcome back to part three of our five-part growth series. Today we are talking about how growth will depend on our having the right attitude. Does this mean we are always positive and optimistic? Does this mean we need to check our attitudes daily? Join us today to learn how important attitude is and what we need to do to stay in control of ours. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://...
419: New Year Growth Series, Part 2 of 5 | Growth Takes Learning
January 10, 2022 11:30 - 15 minutes - 21.5 MBWe are so good at investing in our education. We are learners! I know this because you wouldn't be here with me today if you didn't value learning more about growing yourself and your business. But is all education the right education for you right now? Are you saying, yes, to too many great opportunities? Have you become overwhelmed with all you've learned that you've found yourself unable to apply it all? Join me today as we dive into part two of our growth series and discover what two thi...
418: New Year Growth Series, Part 1 of 5 | Growth Takes Vision
January 03, 2022 11:30 - 24 minutes - 33.5 MBHappy New Year! We are so excited to dive into a new series to inspire your new year of growth and development. Today is part one of our five-part series on growth. Vision is the foundation of growth because you won’t know where you’re headed unless you have a clear picture and target of where you want to go. Share this with anyone in or outside of our industry who desires growth this year! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING ...
417: Time to Deviate from The Norm, with Lisa Justiss!
December 27, 2021 11:30 - 23 minutes - 32.9 MBHave you thought about what you want to do differently next year? Join us today as we shine a light on the unique culture and operations of DV8 Salon, featuring Co-Owner, Lisa Justiss! WATCH ON YOUTUBE: https://youtu.be/qhrlsgvmpe4 PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web.zoom.us/webinar/register/WN_-GiLfz-8RYSv0vXRH8iMcg LET’S CONNECT! BTT Instagram: https://www.instagram.co...
416: Meet Your New Beauty Business Coach, Allyson King!
December 20, 2021 11:30 - 32 minutes - 45 MBToday we have first-time guest, Allyson King with us! She is the CEO of Beauty 360 Consulting where she trains salons to take their business to the next level. Allyson has an impressive background and a multi-salon brand in Brooklyn, NY--giving her boasting rights to be your personal business coach. Today we will discover the top three areas salons are struggling with right now and how Allyson can guide you toward solutions and success. PARTNER WITH MEET YOUR STYLIST! https://www.mee...
415: A Story of Perseverance, with Rochelle Golden
December 13, 2021 11:30 - 26 minutes - 36.1 MBJoin us today as we dive into the beauty industry journey of Rochelle Golden. You'll be inspired by her young start in our industry and how she's overcome a devastating salon fire and pandemic. Her salon team is known as the #GoldenGirls and it's truly a testament that her spirit for her salon and this industry will last through the generations. Share this episode with anyone who needs a boost of positivity and encouragement. WATCH ON YOUTUBE: https://youtu.be/ptZAJ5gGAaE PARTNER WIT...
414: Recruiting Stylists!
December 06, 2021 11:30 - 25 minutes - 35.2 MBIt’s hard to find great team members to join your salon team. That's why I want to share how we hired FOUR new team members in two months. I PROMISE you'll get applicable takeaways that you can go and apply right now to get more team members to join your salon! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web.zoom.us/meeting/register/tZUvcOyppzopEtYEED_LmzeFTO9GzQSO3-4c BUILD YORU BEST TEA...
413: How to Be More Personal with Your Salon Marketing, with Stephanie Mitchell!
November 29, 2021 11:30 - 26 minutes - 36.3 MBWhat can we do to put ourselves out there in a more authentic way? Whether is our salon website, our social media, or marketing emails, Stephanie Mitchell is back to share the most effective ways we can personalize our brand and team members throughout our marketing platforms. Enjoy! WATCH ON YOUTUBE: https://youtu.be/NkUwk_M_RDU PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web.zoom.us/me...
412: Your Success is Your Fault, with Chris Sulimay!
November 22, 2021 11:30 - 31 minutes - 43.1 MBWe have first-time guest, Chris Sulimay here to share how we can take personal responsibility for our success behind-the-chair and in our lives. Chris is no stranger to success behind-the-chair and now he's a salon owner partner in a cosmetology school. He's also no stranger to podcasting as he's one of the incredible hosts of the Shop Talk podcast! Share this episode with your team of stylists! WATCH ON YOUTUBE: https://youtu.be/FV2Il-kEwl0 PARTNER WITH MEET YOUR STYLIST! https://w...
411: Avoid Legal Risks in Your Salon, with Reonna Green!
November 15, 2021 11:30 - 29 minutes - 41.2 MBWhen is the last time you've had an attorney review your employee handbook, client intake form, or client service agreements--aka--your policies? The good news is, today you'll hear from Attorney, Reonna Green who specializes in trademarks and beauty industry legal topics. Share this episode with your management team! WATCH ON YOUTUBE: https://youtu.be/rZE3imwu0ek PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Joi...
410: How to Manage Your Online Reviews, with Lauren Bakos!
November 08, 2021 11:30 - 26 minutes - 36 MBHow often are you receiving a notification that someone reviewed your salon on Google or Yelp? Today, we have returning guest, Lauren Bakos, here to share her expertise on how to curate, manage, reply, and measure the success of your online reviews. Lauren shares some staggering statistics on website traffic and marketing spend that will encourage you to work toward greater reviews in number of stars and number of submissions. PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstyli...
409: Driving Profits Through Specialty Services, with Liz & Jess Arrindell!
November 01, 2021 10:30 - 35 minutes - 48.9 MBDo you offer a service that sets you apart from every other salon in your area? Join us today as we share the incredible journey of twin sisters and salon owners, Liz and Jess Arrindell. They will dive into how they were able to leave their corporate career path to follow their beauty industry dreams and they’ll reveal the many obstacles they faced along the way. We promise that today’s episode will be one of your all-time favorites! PARTNER WITH MEET YOUR STYLIST! https://www.meetyo...
408: The Surprising Science of Selling More
October 25, 2021 10:30 - 34 minutes - 48.3 MBSalon owners grow their revenue by getting more clients, getting clients to come in more frequently, and encouraging clients to spend more money with each visit. Salons nationwide average a 3% profit margin. No matter how you've adapted to the newest, trendiest social media platforms, and not matter how beautiful you've made your salon interior and website, most owners aren't moving the money needle. The good news-there is a way to increase your client count, average spend, retention and pro...
407: The Specialty of Transitioning Hair Color, with Nat Varrasso!
October 18, 2021 10:30 - 27 minutes - 38.5 MBNat Varrasso is the Author of Love Your Hair--discovering your best hairstyle. She has been behind-the-chair since 1992 and has transformed women's lives by helping them transition to their natural grey hair. Learn today how Nat communicates with clients who want to begin this path and her strategic process that have given her massive success in her career. WATCH ON YOUTUBE: https://youtu.be/xpNSHoyJ6qo PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR ...
406: Which Marketing Strategies are The Best Fit for Your Salon, with John Hallberg!
October 11, 2021 10:30 - 26 minutes - 36.7 MBWhen it comes to salon marketing, the options are endless. How do you know which marketing strategies are best for you and your salon? John Hallberg is here to share his expertise on aligning yourself with your brand, working toward the right marketing initiatives that will set you up for success long-term. Share this episode with your marketing and social media team members! WATCH ON YOUTUBE: https://youtu.be/2FkSXwoIPdY PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist....
405: Introducing Floyd’s 99 Barbershop with President, Phil Horvath!
October 04, 2021 10:30 - 29 minutes - 41.4 MBToday I had the honor of interviewing the President of Floyd's 99 Barbershop, Phil Horvath! You are going to be inspired by Phil's incredible industry journey and his passion for growing people and growing companies. Phil shares a profound lesson for us to apply right now in our salons and barbershops. Listen through the end to receive FREE access to our upcoming marketing mastermind! WATCH ON YOUTUBE: https://youtu.be/Z81JY0q2_F4 PARTNER WITH MEET YOUR STYLIST! https://www.meetyou...
404: Meet the Owner of the #1 Beauty Spa in Los Angeles, Shannique Austin!
September 27, 2021 10:30 - 27 minutes - 37.6 MBHave you ever felt drawn to a different path than you were expected to take? Shannique Austin is here to encourage you to trust your intuition, take the leap, and just do it. She joins us today to share her journey in the beauty industry and how she's taking her spa services to new, progressive levels! WATCH ON YOUTUBE: https://youtu.be/dGIrksml5Go PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02...
403: Your Spa Will Thrive, with Erin MacNeil!
September 20, 2021 10:30 - 32 minutes - 44.7 MBWhen you focus on everything, you focus on nothing. This is one of many impactful moments during our conversation with Erin MacNeil. You will love learning how she helps Spas and Wellness companies take their passion and turn it into profits. You will be supercharged after this episode! WATCH ON YOUTUBE: https://youtu.be/NtnkQBy937w PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us02web.zoom.us/meet...
402: Be Whole, Be Happy, with Timothy Belcher!
September 13, 2021 10:30 - 22 minutes - 31.6 MBToday you are in for a special treat. We have multi-location salon Owner and Aveda Business Consultant, Tim Belcher with us! He is here to share the tough lessons he's learned throughout his 40+ years of industry experience and his top tips for executing new operation standards at your salon. Enjoy! WATCH ON YOUTUBE: https://youtu.be/J3VgogU-16o PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com JOIN OUR NEXT MARKETING MASTERMIND! Free to Join: https://us0...
401: Welcome Back to Beyond The Technique!
September 06, 2021 10:30 - 24 minutes - 34.1 MBHello everyone! I’m Kati Whitledge, your founder and host of Beyond The Technique. Today we’re officially back from our sabbatical and wow—we have a lot to share. In this episode you’ll hear why we paused production, what we’ve been up to, what we’ve learned during the last year and a half, and what we have in store for you as we ramp up our education! As always, our mission is to change the way you are supported in your business. Tap the play button and let’s go! PARTNER WITH MEET YOU...
0193: Frank Gambuzza is The Man! (2020 rerun)
December 28, 2020 11:30 - 49 minutes - 67.8 MBWe have one week left of this year—can you believe it?! We made it! Today we are sharing an episode that touched our lives and reminded us why we chose this career. This isn’t an episode where you walk away with how-tos, it’s an episode that will make you feel. And those feelings are good—they’re warm. They’re real. Today you will hear episode 193, Frank Gambuzza is the man. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.inst...
0359: Be Ambitious & Authentic, Featuring Elizabeth Faye! (rerun 2020)
December 21, 2020 11:30 - 31 minutes - 43.1 MBWe have two weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 359, Be Ambitious and Authentic, Featuring Elizabeth Faye. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE’S THE LINK TO OUR PRIVATE...
0229: “You have 7 seconds. Make Them Count!” with Sylvie di Giusto! (rerun 2020)
December 14, 2020 11:30 - 34 minutes - 48 MBWe have three weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 229, You Have Seven-Seconds, Make Them Count, with Sylvie Di Giusto. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE’S THE LINK TO...
0077: It’s Time You Knew Chelle Neff, the Founder of Award Winning, Urban Betty Salon! (rerun 2020)
December 07, 2020 11:30 - 25 minutes - 35.7 MBWe have four weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 77, It’s Time You Knew Chelle Neff, the Founder of Award-Winning, Urban Betty Salon. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HER...
0163: How to Winn in Salon Business with Industry Extraordinaire, Winn Claybaugh! (rerun 2020)
November 30, 2020 11:30 - 45 minutes - 63.1 MBWe have five weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 163, How to ‘Winn’ in Salon Business, with Industry Extraordinaire, Winn Claybaugh. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE...
0308: Lazy, Scared, and Overwhelmed, with Behavioral Economics Expert, Bri Williams! (rerun 2020)
November 23, 2020 11:30 - 34 minutes - 48.2 MBWe have six weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 308, Lazy, Scared, and Overwhelmed, with B.E. Expert, Bri Williams. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE’S THE LINK TO OU...
0143: Hiring, Training, and The Performance of Your Front Desk Staff (rerun 2020)
November 16, 2020 11:30 - 44 minutes - 62 MBWe have seven weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 143, Hiring, Training, and the Performance of Your Front Desk Staff. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE’S THE LINK TO...
0292: Going from Good to Great with Vivienne Mackinder! (2020 rerun)
November 09, 2020 11:30 - 51 minutes - 71.4 MBWe have eight weeks left of this year, and we want to share one episode per week—an episode that has made a huge impact on our lives. This is our 2020 holiday rerun special where Kati shares her fave-eight episodes of all time! Today you will hear episode 292 where we learn about Going from Good to Great, with Vivienne Mackinder. Enjoy! PARTNER WITH MEET YOUR STYLIST! https://www.meetyourstylist.com OUR INSTAGRAM https://www.instagram.com/beyondthetechnique HERE’S THE ...
0400: Answering Your Top BTT (Beyond The Technique) Questions!
November 05, 2020 11:30 - 40 minutes - 56.2 MBWelcome to our 400th episode! We cannot believe we’ve made it to this incredible milestone. Thank you to all of you who are avid listeners. We cannot tell you how much we appreciate your loyalty! Today we share our last “answering top questions” podcast of the year. These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked abo...
0399: Introducing the New Gambuzza Barbershops Franchise, with Frank Gambuzza!
November 02, 2020 11:30 - 26 minutes - 37 MBThere is still opportunity out there and today we are sharing a new barbershop franchise that is a one-of-a-kind experience for barber guests! We have Frank Gambuzza back to share his new Gambuzza barbershop business. He had a vision, which led to an incredible partnership, and has now been realized. The Gambuzza barbershop business opportunity has launched and is now available for you to invest in and own! Listen and share with you entrepreneurial friends. There are many lessons we will all...
0398: This vs. That, with Author, Jay Williams!
October 29, 2020 10:30 - 33 minutes - 46.1 MBJay is back on Beyond The Technique’s podcast today to give us a sneak peak of his new book, This vs. That. You will learn the choices we have when we are communicating with our salon teams, and how important it is to pause and empathize before responding. Jay educates us on styles of education and shares why the new currency is flexibility. He uncovers how to identify your stylists’ willingness versus their ability to buy in or take action at your salon. We promise that investing in Jay’s b...
0397: Creating Healthy Boundaries with Your Salon Team, with Jordan Betts!
October 26, 2020 10:30 - 34 minutes - 47.1 MBWe’ve been told that creating a culture with a high level of emotional intelligence will be one of the major reasons’ stylists will join and stay with our salon brand. But have we taken this goal too far? Have we created an atmosphere of friendships that are later disrupted? We are undoubtedly an emotional, relationship-based industry, but we have to find that balance between ruling our business and having compassion for our team. Today, we have first-time guest and industry expert, Jordan B...
0396: How to Craft a Marketing Message based on the PPP—not financially related!
October 22, 2020 10:30 - 18 minutes - 25.2 MBToday we are going to dive into the PPPs of marketing. No, this has nothing to do with our relief funding—but everything to do with funding the future of your salon revenue. That is because PPP is the basics of crafting your messages through social media, marketing emails, and all digital marketing advertisements. This one messaging strategy will bring a ton of interest to your brand and business! HOW TO HAVE A BOOMING BRIDAL BUSINESS! https://us02web.zoom.us/webinar/register/WN_1o-...
0395: Answering Your Top BTT (Beyond The Technique) Questions!
October 19, 2020 10:30 - 29 minutes - 41.4 MBWe are back to answer the most current salon business & marketing questions! These are the questions and topics that are at the forefront of salon owners’ minds right now. How do we know? Because our team is a part of the top industry Facebook groups and keeping a close eye on the predominantly talked about conversations. And not only do we bring our own industry expertise to the table, we have gained tremendous insight by having over 380 guest experts on our podcast—allowing us the humble o...