Behind The Membership with Callie Willows artwork

Behind The Membership with Callie Willows

55 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 32 ratings

Join Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.

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Episodes

Changing Your Business Trajectory with Craig Cannings

August 19, 2021 01:30 - 50 minutes - 46.7 MB

In the final episode of season five of Behind The Membership, Craig Cannings, co-founder of Freelance University, joins us to share the story of how he and his wife Kelly transformed their business after switching to the membership model.  He shares what inspired him to go down the membership route after selling a la carte courses for so long, why they made the decision to adopt the closed-door enrollment model and how they’ve found a way to stabilize growth in-between launches.  He also t...

Succeeding with a Small Niche with Lisa Leander

August 12, 2021 01:30 - 52 minutes - 47.9 MB

Our guest on this penultimate episode of season five of Behind The Membership is Lisa Leander, founder of Women in Business Education.  Lisa’s story is a very interesting one. What started off as a planned side hustle targeting a very specific niche audience (possibly the smallest we’ve ever seen with only a few hundred people in the world in the market), quickly resulted in Lisa quitting her job and managing the membership full-time due to the pandemic. During this episode, she shares wha...

From Founder Member to Membership Manager with Ali McGee Kelly

August 05, 2021 01:30 - 47 minutes - 43.3 MB

Our guest on this episode of Behind the Membership is offering an interesting and slightly different perspective on memberships…  Unlike the majority of our guests Ali McGee Kelly doesn’t actually own her own site, she manages The Social Media Marketing Society, a membership owned by one of the world’s biggest social media marketing blogs, Social Media Examiner. In this episode Ali shares what it's like to manage a membership as part of a wider team for a larger business, she talks about t...

Overcoming a Subscription Ceiling with Sean Wilson

July 29, 2021 01:30 - 56 minutes - 51.4 MB

Sean Wilson joins Callie for this episode of Behind The Membership to talk about Seanwilsonpiano.com, his membership site for Gospel pianists.  During this episode Sean shares the details of his journey so far, how he tapped into a small but engaged audience to launch his membership back in 2017, why his approach to delivering content within his membership has changed and the positive impact the pandemic has had on it’s growth.  He also tells us how he recently overcame his subscription ce...

Setting Limits on Member Numbers and Quadrupling Income with Vahn Petit

July 22, 2021 01:30 - 49 minutes - 45 MB

Our guest on this episode of Behind The Membership is Vahn Petit, Founder and singing coach at School Visualize, an online contemporary singing school based in France. When Vahn made the decision to adopt a child she realised that she needed to make some changes to the way she worked so she could prioritize family time… and a membership offered her the perfect opportunity to do that.  Since launching School Visualize just under two years ago Vahn shares how she has quadrupled her income af...

Daily sales from psychology driven emails with Rob and Kennedy

July 15, 2021 01:30 - 1 hour - 58.6 MB

With a background in psychology, hypnosis, entertaining and influencing, Rob and Kennedy, owners of The League of Email Marketing Heroes are no strangers to the membership world. In fact, they both run successful memberships for their diverse range of businesses.  In this week’s episode of Behind The Membership they’re sharing the story of The League, a membership that teaches entrepreneurs how to turn their marketing emails into profits using psychology.   During the episode they tell us...

Hobby to 100+ Members a Month with Anna Geiger

July 08, 2021 01:30 - 38 minutes - 35.3 MB

Meet Anna Geiger - mom of 6 and owner of The Measured Mom Plus, an online membership that offers resources, printables and training to pre k-third grade educators.  In this episode of Behind The Membership, Anna joins us to share the story of how she has turned her hobby into a thriving business.  What started as a blog sharing content with family and friends while living abroad has become, over the space of 8 years, an online shop and membership that attracts millions of site visits per m...

Pivoting Your Niche & Offering with Alisha Robertson

July 01, 2021 01:30 - 42 minutes - 38.8 MB

Alisha Robertson from The Purpose To Service Academy joins me for this episode of Behind The Membership and she has a very interesting story to share… After experiencing burn out as a coach, Alisha knew that she had to find a solution that would help her scale her business, without the time constraints of one-on-one coaching... and she did, in the form of a membership program. But the interesting thing about Alisha is that before doing research and launching her membership, not only had sh...

Success Using a Freemium Model with Mark Asquith

June 24, 2021 09:31 - 48 minutes - 44.3 MB

Mark Asquith, founder of Podcast Success Academy, is my guest on this week’s episode of Behind The Membership.  Mark’s membership story is a little different to most, not only because of its position as part of a wider ecosystem of businesses, but also because it has a whole tier that members can access for free!  In this episode Mark shares how Podcast Success Academy came to be and what inspired him to build it using the freemium model. He also shares how he’s building a community with t...

Replacing the Family Income in Just 8 Months with Jenny Finnell

June 17, 2021 01:30 - 49 minutes - 45.4 MB

We’re kicking off season five of Behind The Membership with an awesome guest. Jenny Finnell is Founder of CRNA School Prep Academy, a highly specialized membership for nurses in the United States who want to become Registered Nurse Anesthetists.  The Academy has recently reached its first memberversary and in that time has become a big success - so much so that Jenny was able to retire her husband and reduce her own working hours within eight months of launching the membership!   In this e...

Doubling Your Member Base During a Pandemic with Katie Wardrobe

October 08, 2020 01:30 - 58 minutes - 71.4 MB

Katie Wardrobe from Midnight Music, a membership specialising in helping music teachers with technology, is the final guest for season four of Behind the Membership. Midnight Music has been running for 4 years now and while it has always been successful, Katie has actually managed to nearly double her member base during the current pandemic, even though she has actually been focused on providing more free content and resources for her audience during this time. In this episode we talk abou...

Creating a High Level Coaching Membership with Coach Pamela Mitchell

October 01, 2020 01:30 - 54 minutes - 60.1 MB

Coach Pamela Mitchell has been a professional coach since 2003, with a focus on helping people to reinvent their careers so that they can live a life that they love. When demand for her services became too high though, she decided to launch a membership offering - the Reinvention Launch Club - in order to help more people. It wasn’t all plain sailing though and in this episode Pamela discusses the mindset shifts that needed to happen for her to be able to move from creating a more tradition...

Setting Ambitious Goals for Your Membership with John Michaloudis

September 24, 2020 01:30 - 48 minutes - 54 MB

John Michaloudis from MyExcelOnline, a membership which helps people to become Excel experts, is this week’s guest on Behind the Membership.  John started his membership just two years ago after growing tired of running course launches, and with 1600 members is already a third of the way to his goal of making $100,000 per month with the membership.  In this episode John is talking all about how he is using evergreen webinars with fast action bonuses to make sales every day and how email ma...

Creating a Custom Web App for Your Members with Marisha Mets

September 17, 2020 01:30 - 42 minutes - 47.2 MB

Marisha Mets from SLP Now, a membership for speech language practitioners, is this week’s guest on Behind the Membership.  SLP Now has been running for over four years and over that time has evolved from a simple membership to a full web app offering thousands of practitioners teaching resources and even their own CRM and case tools. In this episode Marisha talks all about how she went from creating resources for her own use to launching a hugely successful membership and the challenges sh...

Adding a Membership to a Successful Manufacturing Business with Felicia Lo

September 10, 2020 01:30 - 48 minutes - 55.4 MB

Felicia Lo from School of Sweet Georgia, a membership site for fibre artists, is this week’s guest on Behind the Membership.  Felicia first started her blog way back in 2004 and her physical business manufacturing beautiful hand dyed yarns, Sweet Georgia Yarns, in 2005. Over the years Felicia has also taught classes for companies like Craftsy, written a book, and run a yarn based subscription box, so by the time she started her membership School of SweetGeorgia in 2017 she already had a hug...

Staying Consistent as a One-Man Band with Warwick Brown

September 03, 2020 01:30 - 48 minutes - 56.9 MB

On this episode Callie is talking with Warwick Brown who runs the KAM Club, a membership site for key account managers which has been running for about nine months.  In this episode, hear all about how Warwick came to start the KAM Club and how he utilised existing resources, like his blog content, to get him started much quicker - although he still put off launching the membership for a long time! Warwick also talks about the challenge of consistency, particularly when it comes to content...

Fighting Through a Crisis of Confidence with Trish Blackwell

August 27, 2020 01:30 - 50 minutes - 54.9 MB

Trish Blackwell, a confidence coach and creator of the College of Confidence is our guest for this episode of Behind the Membership. Funnily enough, Trish's biggest challenge with her membership initially was actually having the confidence in her ideas and what she wanted to create. Something that she was able to overcome in order to build a thriving membership site that's now been running for over three years and which is continuing to grow and evolve. In this episode, we're talking all ab...

Facilitating Change Through Difficult Conversations with Carole Copeland Thomas

August 20, 2020 01:30 - 52 minutes - 60 MB

Carole Copeland Thomas, a diversity and inclusion expert, is talking all about her membership the Multicultural Symposium Series in today’s episode of Behind the Membership. Carole's online membership actually evolved from her long running annual conference with the aim of providing somewhere business owners could have a year round conversation around important topics that relate to becoming a more multicultural and inclusive business.  In this episode we're talking about the importance of...

The Quest for a Sticky Membership with George Reid

August 13, 2020 01:30 - 48 minutes - 57.4 MB

On this episode of Behind the Memberhip, George Reid is talking all about his membership site for Amazon based businesses, the LaunchPod Academy.  George started the membership 15 months ago after originally working for Amazon in the UK and then creating an Amazon agency. Over the last year, the membership has become the main focus of his business though, now accounting for 80% of his revenue.  One of the things George is most passionate about is ensuring he is giving his members the best ...

Launching Quickly in a Global Crisis with Caryn Liles

August 06, 2020 01:30 - 45 minutes - 52.3 MB

My guest today is Caryn Liles from the Centre of Canine Education. And while her membership is only a few months old, I really wanted to share her experience with listeners to show what's possible with memberships even when you have to launch quickly and in a market that you may not think is a fit for online training. Because when COVID-19 first hit earlier this year, Caryn could have easily thought the worst when she had to close her brick-and-mortar dog training business down overnight. I...

Aligning Your Members to Your Vision with Steve Pavlina

July 30, 2020 01:15 - 1 hour - 68.9 MB

Today's guest on Behind The Membership is Steve Pavlina, a prolific name in the personal growth space and owner of the Conscious Growth Club.  Steve actually has a bit of a different membership model to most you'll hear on this podcast, offering a 12-month membership at a price point of $1997. He also only launches the membership once a year, so his membership is small and intimate by design. Steve shares some great insights into why he picked this model and why it's worked well for his au...

More Time, More Freedom, More Income with Warren McPherson

July 23, 2020 01:15 - 58 minutes - 61.9 MB

Warren McPherson from Piano Lesson with Warren joins Callie for episode 1 of Behind the Membership Season 4. Warren’s membership focuses entirely on teaching people how to play gospel piano, and he transitioned to a membership model after first selling low-cost courses. As you’ll hear though, the initial transition wasn’t smooth, with Warren quickly realising a successful membership isn’t just about putting everything behind a paywall. In this episode you’ll hear how Warren made that cours...

Building a Legacy by Creating a Membership with Chris Ducker

August 15, 2019 01:00 - 47 minutes - 43.5 MB

Chris Ducker joins Callie in the final season 3 episode of Behind the Membership to talk all about his membership site Youpreneur Academy. Chris already had several successful 7 figure businesses before starting Youpreneur Academy four years ago, and here he talks about how his desire to create a legacy and help others achieve success led to him creating his membership in the first place. And how then niching down from focusing on general online businesses to personal brand businesses real...

The Accidental Membership that Became a Six Figure Success with Caylee Grey

August 08, 2019 01:00 - 39 minutes - 36 MB

"Fairy art mother" Caylee Grey joins Callie on this episode of Behind the Membership to talk all about her art journaling membership, Get Messy Art. Caylee's membership journey is actually a little different to most, as the membership was started accidentally as a result of a personal project rather than being the goal from the start. However, it's safe to say it was a great accident as the membership is now four years old and has flourished, creating an amazing business for Caylee that ha...

Reducing Stress and Creating a Membership You Love with Deborah Engelmajer

August 01, 2019 01:00 - 42 minutes - 39.5 MB

In this episode of Behind the Membership, Deborah Engelmajer discusses her membership site for makers and handmade businesses, Tizzit HQ. Deborah's membership is just eight months old, but already a six figure a year business. Deborah shares how she actually delayed creating her membership site in order to build her audience first, which she attributes as the key to her success. She also talks about how having a membership site has reduced stress and provided more balance, enabling Deborah...

From Overworked CPA to Successful Guitar Membership with John Hatcher

July 25, 2019 01:00 - 41 minutes - 38.1 MB

John Hatcher from the Blues Guitar Institute joins Callie Willows for this episode of Behind the Membership. John was previously a CPA and tax accountant working 60 to 80 hours a week, but since having his membership he has been able to quit his job and now focuses full time on his membership site, giving him far more freedom. This is even more impressive when you consider that John's membership only actually costs $9 a month! In this episode John talks about how he made that career tran...

Experimenting with Closing the Doors to her Membership with Varvara Lyalyagina

July 18, 2019 02:00 - 50 minutes - 46.9 MB

Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio. In this episode Varvara's talking about how she is succeeding with her membership despite it being for a market not as familiar with the membership model, and why she has decided, after a year of being open all the time, to experiment with moving from an always open model to closing the doors and only letting n...

Moving to an Evergreen Membership Model with Jodie Clarke

July 11, 2019 01:00 - 52 minutes - 48.2 MB

Jodie Clarke from The Empowered Educator joins Callie for this episode of Behind the Membership. While Jodie's membership is only just a year old she has already surpassed her member goals and even managed to retire her partner from his job, which has had an enormous impact on her family's life. In this episode Jodie's talking all about how she succeeded with her membership, from nurturing her wait list to her webinar strategy that's bringing in 5 to 10 new members at a time on autopilot. ...

Fitting a Membership to Your Lifestyle with Chris Marr

July 04, 2019 02:00 - 43 minutes - 39.7 MB

Chris Marr from the Content Marketing Academy (also known as CMA) joins Callie Willows for this episode of Behind the Membership. Chris launched his membership in 2015 after running a six month in person masterclass and it's now a major focus of his business. Here, he talks about the importance of customer experience in creating a community culture, using free in-person workshops as a way to attract new members and how he has recently launched a very low cost price tier to help those who c...

Building a Thriving Member Community with Melissa West

June 27, 2019 03:00 - 55 minutes - 51.2 MB

n this episode of Behind the Membership Callie Willows talks with Dr. Melissa West all about her longstanding yoga membership. Melissa has had her membership for nearly eight years now and here she shares how she went from burnout teaching in-person classes to setting up her membership with her husband Tim, how the membership has evolved over the years, and the importance of community and relationships in her long term success. Melissa also talks about how she uses YouTube to attract new...

Connecting One to One with Potential Members with Louise Brogan

June 20, 2019 02:00 - 39 minutes - 36.3 MB

Louise Brogan from Social Bee Academy joins Callie for this episode of Behind the Membership. Louise has run the Social Bee Academy alongside her business Social Bee NI for around 18 months now and in this episode Louise shares what's been working for her when it comes to attracting new members, including how connecting one to one with people via in person workshops and networking events, as well as online via Facebook and LinkedIn messenger have been great ways to grow her site. Louise ...

Going the Extra Mile for Your Members with Mike Collins

June 13, 2019 01:00 - 54 minutes - 49.7 MB

In today's episode of Behind the Membership Callie is joined by Mike Collins from The Green Room. Mike runs his membership site alongside his wife Carina, and over the five years and thousands of members that they've had, they've crafted an amazing community of people around the world, all connected by their Irish ancestry. In fact there is an incredible sense of community in everything that Mike and Carina do, and in this episode you'll hear all about the special touches they add to real...

Conquering Multiple Markets with Jared Falk

July 30, 2018 01:30 - 55 minutes - 50.8 MB

Jared Falk from Musora and Drumeo joins Callie on the last episode of Season 2 of Behind the Membership. Jared has not one, but four membership sites, all in different music niches. And with over 10,000 active members in his original membership site, Drumeo, and having served over 200,000 customers so far in his business, he’s achieved a lot by anyone's standards. In this episode Jared is discussing world domination when it comes to membership sites, including how he is replicating his s...

Learning to Love the Membership Model with Kim Jimenez

July 23, 2018 01:30 - 1 hour - 59.1 MB

In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge, a membership site for online business owners. Kim has had her membership for nearly two years now, and in this episode she discusses how she didn't initially want to create a membership site, what changed that opinion, and how starting one has actually transformed her business and life. Kim also talks about how she is using YouTube, webinars, and trials to attract new members, and why s...

A Member a Day Without Marketing with Nigel Moore

July 16, 2018 01:30 - 44 minutes - 40.9 MB

In this episode of Behind the Membership Callis is talking with Nigel Moore all about his membership site, The Tech Tribe. Nigel places a high emphasis on providing excellent service for his members, including offering all members a personal coaching call when they join, a private coaching section in his community and creating most of his content based on member questions and needs. As a result he's really tuned into what his members and his potential members are looking for, and what will...

Cultivating a Membership Community with Terra Dawn

July 09, 2018 01:30 - 46 minutes - 42.8 MB

In today’s episode of Behind the Membership Callie talks with Terra Dawn from Uncork Your Dork and the Wham! Bam! Business Plan! Terra's had her membership for over a year now and in this episode they're talking about why she initially moved from Teachable to WordPress and why she's recently moved her community from an onsite forum to Mighty Networks, and the effect that this has had on both her engagement and her retention. Terra also discusses how she uses challenges and summits to mar...

Low Cost and High Volume with Mark Warner

July 02, 2018 01:30 - 38 minutes - 35.5 MB

In this episode of Behind the Membership Callie talks with Mark Warner about his membership site for teachers, Teaching Packs. Mark has a very different model to most membership site owners, offering only a very low cost non-recurring annual membership.  So we're talking about why Mark made that decision, and how it's enabled him to attract 15,000 teachers to his membership over the last five years, as well as completely transform his own life in the process. We're also talking about how...

Achieving Financial Freedom with Anissa Holmes

June 25, 2018 01:30 - 52 minutes - 48.2 MB

Anissa Holmes from Delivering Wow joins Callie for this episode of Behind the Membership and shares how she's managed to achieve financial freedom in the first year of her membership site, and how she is now planning to restructure and reposition her membership for even greater success. Anissa also talks about building her movement and making an impact, why memberships don't have to be low cost and how she is choosing to charge a premium price to ensure members achieve results. And we al...

Hiring as You Grow with Tim Topham

June 18, 2018 01:30 - 52 minutes - 47.9 MB

In this episode of Behind the Membership, Callie talks with Tim Topham from TimTopham.com, whose membership site is all about helping piano teachers to improve both their creative skills and their teaching businesses. Tim's had his Inner Circle membership site for two years now and in this episode we dive into how he made the leap from his teaching job to full time membership site owner, and the challenges and opportunities that that's brought for him. We also talk about increasing membe...

Success in a Crowded Niche with Scott Baptie

June 11, 2018 01:30 - 43 minutes - 40.2 MB

In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle. While Scott's membership site has only been open for a few months, he already has a few hundred members, and here we're talking launching, going all in on the membership model after years of offering services and products, and how he's managed to attract members, despite being in a very crowded market. We also dive into how Scott ...

Removing the Barriers to Membership Sales with Kim Bultsma

June 04, 2018 01:30 - 50 minutes - 46.4 MB

On Episode Four of Season Two, Callie is talking with SEO and content strategist Kim Bultsma about her membership site, A Cup of Content. Kim and I talk niching down, running completely free trials to attract new members, implementing member challenges to improve engagement and retention and the joy of watching your members make progress thanks to your content. We also talk about how Kim came to start her own business in the first place after years of being a teacher, and the impact that...

Highs and Lows of a Closed Door Model with Brandon Vogt

May 28, 2018 01:30 - 59 minutes - 54.1 MB

In this episode of behind the membership, I'm talking with Brandon Vogt from Claritas U about how he's achieved success with his membership site for Catholics who want to get clear on their faith. Brandon has managed to create and run this six figure membership site alongside a full time job and gained over a thousand members with just his first launch, a pretty impressive achievement by anyone's standards. Here we look at how Brandon uses the launch model to only open his site twice a y...

Creating a Successful Membership Ecosystem with Janet Murray

May 21, 2018 09:11 - 54 minutes - 49.6 MB

In this episode of Behind the Membership I'm talking with Janet Murray, PR and marketing strategist and owner of The Studio membership. Janet has actually built a whole ecosystem around her membership, providing a natural progression through a different range of services and products including books, live events, consulting and mastermind groups. Here we dive into the role The Studio has in Janet's business, and how the membership has evolved and expanded over the last few years, actuall...

Building a 7 Figure Bass Empire with Scott Devine

May 14, 2018 08:14 - 59 minutes - 54.5 MB

I’m kicking off season two of Behind the Membership with a very special guest, the one and only Scott Devine from Scott’s Bass Lessons. Now, Scott was actually a client of ours for many years, the very last client we stopped working with in fact. And we saw his site go from free YouTube videos and a PayPal donate button to a seven figure membership site in the years that we worked with him. Scott’s Bass Lessons has been running for 6 years now and has attracted over 30,000 members in tha...

Growing Through Collaboration with Laura Robinson

October 19, 2017 01:30 - 43 minutes - 40 MB

Laura Robinson from Worditude joins Behind the Membership this week for the 10th and final episode of Season 1. The Worditude Club is still in it's first year and Laura talks with us about how the membership has already changed and evolved in that time, why she is aiming for consistency more than scale, how collaborating with others has helped growth and also how the membership fits in with her one-to-one services as well. And much more! Having the membership club does naturally market m...

Running a "Limited Lifecycle" Membership with Lisa League

October 12, 2017 01:30 - 39 minutes - 36.3 MB

Lisa League from QPractice is today's guest on episode 9 of Behind the Membership with Callie Willows. QPractice has been running for 4 years and focuses on helping interior designers to pass their professional exams, which means that the membership is somewhat finite as there is a natural conclusion to the membership once members pass their exams. Listen in to find out how Lisa deals with this and ensures that the membership works for both her and her members. "I really have liked how i...

Achieving Success in a Small Niche with Shannon Rogers

October 05, 2017 01:00 - 1 hour - 61.6 MB

Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast. The Hand Tool School has been up and running for 7 years now offering standalone courses (Semesters), and the recurring membership element (Apprenticeship) was added just over 12 months ago. Shannon provides a unique approach to his teaching model and makes impressive use of automation and tagging to provide a more hands on and customised approach to his members. Shannon has a wealth ...

Experimenting Your Way to Success with Holly Gillen

September 28, 2017 01:30 - 35 minutes - 32.2 MB

Holly Gillen from Business Cinema Academy and Holly G Studios is joining Callie on this episode of Behind the Membership. Holly has been running her membership alongside her video production business for 15 months now, after trying lots of other business models previously. Holly shares a lot of great tips for us in this interview, including how she uses challenges to attract new members, her experience with using Kajabi for her membership site, and how important it is to only attract membe...

Building a "Non Guru" Membership with Christopher Sutton

September 21, 2017 01:30 - 1 hour - 56.4 MB

Christopher Sutton from Musical U joins Callie on episode 6 of Behind the Membership. Christopher has run his business for 8 years now, with his membership site being the predominant offering since 2015.  Christopher places a lot of emphasis on user experience and gamification in the membership and unlike many membership site owners, Christopher is also not the figurehead or guru of the membership, in fact most of the content is created by other people. Christopher talks about the last 2...

Attracting Ideal Members with Julie Christie

September 14, 2017 01:30 - 45 minutes - 41.3 MB

Julie Christie from Togs in Business joins Callie on this week's episode of Behind the Membership. Julie's membership is less than a year old, and Julie shares some great insights into the first 6 months of her membership and how important narrowing down her ideal member has been and why her focus is on quality of members rather than quantity. We talk Julie's journey so far, including: How Julie began teaching the business of photography and decided to escape the launch cycle The chal...

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