Achieving Success in a Small Niche with Shannon Rogers
Behind The Membership with Callie Willows
English - October 05, 2017 01:00 - 1 hour - 61.6 MB - ★★★★★ - 32 ratingsEntrepreneurship Business Marketing community marketing membership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Experimenting Your Way to Success with Holly Gillen
Shannon Rogers from The Hand Tool School joins Callie on episode 8 of the Behind the Membership podcast.
The Hand Tool School has been up and running for 7 years now offering standalone courses (Semesters), and the recurring membership element (Apprenticeship) was added just over 12 months ago. Shannon provides a unique approach to his teaching model and makes impressive use of automation and tagging to provide a more hands on and customised approach to his members.
Shannon has a wealth of experience to share so listen in to find out:
How he's managed to succeed in a low-cost hobby based market by being a niche within a niche How his site grew from a podcast and video show to monetising with an online school Why he created a coaching based membership alongside his standalone courses and how he's combined these into a cohesive learning system How advances in automation have helped him to scale and enable a more personal approach How he's using live video and tripwire products to attract new members How he manages running the school alongside a full time job (and without a team!) Why creating content based on member needs forms the backbone of his membership How he completely redesigned and relaunched his site a year ago Why you just need to be one step ahead of the people you're teaching Why fostering a strong and supportive community makes life easier And much more!