Behind The Membership with Callie Willows
55 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 32 ratingsJoin Callie Willows from The Membership Guys for no-hype and no-fluff discussions with successful membership site owners about the highs, lows and day to day realities of running a paid membership website. Real people, real stories, real memberships.
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Episodes
Making the Leap from Products to Membership with John Tuggle
September 07, 2017 01:30 - 1 hour - 56.5 MBJohn Tuggle from Learning Guitar Now joins me on this weeks episode of Behind the Membership. Learning Guitar Now has been around for over 10 years now, starting out selling books, DVDs and standalone courses before adding a membership offering into the mix. John's membership now accounts for around 75% of his monthly income, with one-off product sales making up the rest and John has a lot of great experience to share! John has been running his membership for 3 years now, after spending ...
Thinking Outside the Box with Avalon Yarnes
August 31, 2017 03:00 - 35 minutes - 32.6 MBAvalon Yarnes from Avalon Cakes School joins Callie on this episode of Behind the Membership. What makes Avalon and her membership so different is just how creative she is, not just with her topic but in both her marketing and her retention tactics as well. Avalon has been running her membership for nearly 2 years now and we discuss some great topics, including: How Avalon walked away from her job of 10 years to start the membership site with her partner How she thought outside the bo...
Pivoting Your Membership with Colin Gray
August 31, 2017 02:30 - 43 minutes - 40.2 MBJoining me on this episode of Behind the Membership is Colin Gray from The Podcast Host Academy. Colin actually had a false start with his membership, something many of us fear, but is now starting to thrive after pivoting his approach and brand. Colin's membership is still quite young, but he shares some great insights, including: Why his first membership site didn't quite work and what he did to fix that Making a natural link between free and paid content, and the different roles h...
Idea to Launch in 2 weeks with Stacey Harris
August 31, 2017 02:00 - 46 minutes - 42.8 MBStacey Harris is joining me in the very first episode of Behind the Membership to discuss her site, Hit the Mic Backstage. We delve into Stacey's membership journey so far, including: Positioning the membership as an upgrade to her podcast How she created her membership in just 2 weeks The sales funnel she uses to attract new members The impact of $1 trials Why she loves running a community How Hit the Mic Backstage has evolved over the last two years and more!
Introduction to Behind The Membership
August 16, 2017 16:09 - 3 minutes - 3.14 MBAn introduction to Behind The Membership with Callie Willows: where the idea came from, why we're doing it and an overview of what to expect in the coming season as Callie sits down for frank, no-fluff conversations with membership site owners.