Success in a Crowded Niche with Scott Baptie
Behind The Membership with Callie Willows
English - June 11, 2018 01:30 - 43 minutes - 40.2 MB - ★★★★★ - 32 ratingsEntrepreneurship Business Marketing community marketing membership Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Removing the Barriers to Membership Sales with Kim Bultsma
Next Episode: Hiring as You Grow with Tim Topham
In this episode of Behind the Membership Callie talks with Scott Baptie from Food for Fitness about his new membership site, The Food for Fitness Inner Circle.
While Scott's membership site has only been open for a few months, he already has a few hundred members, and here we're talking launching, going all in on the membership model after years of offering services and products, and how he's managed to attract members, despite being in a very crowded market.
We also dive into how Scott uses features like private coaching and accountability groups as part of his membership, as well as what he's doing to grow his membership and improve retention going forward.