BeetCast
62 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 6 ratingsThe Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.
Each episode features in-depth conversations with the innovators and leaders who are powering transformation.
From Andy Plesser and Beet.TV.
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Episodes
Megan Clarken
January 18, 2021 10:30 - 33 minutes - 47 MBThis week’s episode of the #BeetCast is guest hosted by Matt Prohaska, who I met around 10 years ago when he ran programmatic advertising at The New York Times. He moved from there to form a powerhouse consulting firm in his name. Matt is one of the brightest lights in our industry, a super great guy and I am grateful to him for his support and help over the years. This week’s guest is Megan Clarken, CEO of Criteo. Megan joined the company late in 2019 after a 15 year stint at Nie...
Michael Kassan
January 11, 2021 10:30 - 22 minutes - 21.1 MBIt’s a virtual CES this week. it will be interesting to see how it goes. However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual. And that will probably be the case for Cannes Lions, says Michael Kassan, my guest this week on the #BeetCast. Kassan is CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events. As usual, MediaLink will play ...
Andre Swanston
January 06, 2021 10:30 - 45 minutes - 42.1 MBHe had a successful exit when his start-up Tru Optik was sold to data giant Transunion last year. But it was tough sledding building an advanced media data business five years ago. Now a super-hot sector, Andre was ahead of his time. While he made early progress with product development and industry partnerships, funded from a few early stage angel investors, access to venture capital was nearly impossible. While he says the adtech industry was open to him, he was shut out by VC's --...
Scott Hagedorn
December 21, 2020 10:00 - 34 minutes - 32.7 MBDigital publishers and platforms have become adept at controlling fraud, but not so good about more subtle problems around content adjacency. There remains a lack of transparency around where a marketer’s content will run and the impact of associating with sensational advertising. Says Scott Hagedorn, CEO of Omnicom Media Group in this BeetCast podcast moderated by Matt Spiegel, EVP of Transunion. Part of the problem is that sensational content optimizes algorithms that in turn pull ad...
Doug Ray and Joanna O'Connell
December 14, 2020 11:00 - 35 minutes - 33.1 MBIt is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast. The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research. The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemi...
Brian Morrissey
December 07, 2020 10:00 - 32 minutes - 30.7 MBThe events business has been crushed by the pandemic and physical events won't come back until next Fall. As events producers and publishers shift to virtual events, the results have been mixed, observes Brian Morrissey, long time editor-in-chief of Digiday, who stepped down from his position in October. He suggests that events scheduled this Spring as physical events will inevitably become virtual. In my podcast with Brian, he points to the upside of virtual events of allowing more extens...
Dave Morgan
November 30, 2020 11:00 - 35 minutes - 33.1 MBWhile the media industry's enthusiasm for addressable TV is building, it will remain a relatively small part of the TV advertising pie, says Dave Morgan, CEO and Founder of Simulmedia in this podcast. This episode of the BeetCast is hosted by Ashley Swartz, CEO and founder of Furious Corp and a longtime Beet.TV contributor. Linear TV provides the reach and value that advertisers want. Furthermore steaming is not for everyone as a third of the country doesn't have fixed broadband, Morga...
Raja Rajamannar
November 16, 2020 09:00 - 29 minutes - 27.7 MBIn a new data-led marketing world, driven by technology, marketers are being left behind. The obsolescence of marketing has begun, declares Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard, in this excerpt from an upcoming podcast on Beet.TV It is imperative that marketers understand AI, Augmented Reality and other emerging technologies to remain relevant. Already the role of CMO has eliminated from major companies, he notes. Much o...
Sir Martin Sorrell
November 09, 2020 11:29 - 25 minutes - 36.2 MBHe wasn’t happy with the circumstances of his departure from WPP in 2018, the giant advertising holding company he founded. With S4 Capital, he is proving a point: he can create an agile, digital-only marketing enterprise, says Sir Martin Sorrell in this interview. S4 now has a market capitalization of about $2.5 billion.
Preview Episode - Comcast Advertising's Maria Weaver
November 06, 2020 11:00 - 10 minutes - 15.2 MBBeing the great, great granddaughter of Frederick Douglass, the nineteenth century social reformer, abolitionist, orator, writer and statesman. has been a vibrant part of Maria Weaver’s family legacy for many generations. Library of America Image of Frederick Douglass Frederick Douglass, 1818-1895 | Image: Library of America If she could “channel” her famous ancestor during this time of social upheaval, he would tell everyone to vote, says Weaver, CMO of Comcast Advertising, in this inte...
Preview Episode - Snap’s Peter Naylor
October 30, 2020 12:00 - 11 minutes - 15.3 MBSnapchat got its start as a mobile app for sending photo messages that disappeared after 24 hours, and has since evolved to become a news and entertainment hub that’s popular with young adults and teens. Parent company Snap is building out its video programming to give people more reasons to linger in the app, and for advertisers that seek to reach audiences who are less likely to watch traditional television. “Marketers continue to love video, and they’ve come to the conclusion that broad...
Preview Episode - Essence’s Deborah King
October 26, 2020 22:26 - 8 minutes - 11.8 MBSocial media usage has surged during the coronavirus pandemic as homebound consumers rely on platforms like Facebook, Instagram, Snapchat and Twitter to stay connected with the outside world. As marketers seek to reach those consumers, they face the daunting task of creating omnichannel campaigns among “walled gardens” that aren’t readily transparent and have overlapping audiences. “We would like to have cross-channel attribution, reach and frequency, and control,” Deborah King, vice presi...