Michael Kassan
BeetCast
English - January 11, 2021 10:30 - 22 minutes - 21.1 MB - ★★★★★ - 6 ratingsBusiness News News Business Marketing advertising media ott programmatic television Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
It’s a virtual CES this week. it will be interesting to see how it goes. However it goes, I am pretty sure that our future industry events will be some sort of hybrid of live and virtual.
And that will probably be the case for Cannes Lions, says Michael Kassan, my guest this week on the #BeetCast. Kassan is CEO and founder of MediaLink, the powerhouse consultancy. MediaLink is a unit Ascential, the owner of Cannes Lions and other major industry events.
As usual, MediaLink will play a giant role at CES this week by programming the C Space, throwing a big virtual networking party and with Michael moderating one the of the conference’s most anticipated keynote sessions – this with Ann Sarnoff, CEO of WarnerMedia Studios.
In our chat from his home in Los Angeles, Michael speaks about the future of live events including plans for Cannes Lions, which is on, health safety issues permitting.
He talks about the new workplace norms, the state of agency reviews, and addresses key industry trends this year including e-commerce, streaming TV, and an explanation of why adtech is so hot these days.