BeetCast
62 episodes - English - Latest episode: about 2 years ago - ★★★★★ - 6 ratingsThe Root to the Media Revolution! A podcast about the dramatic changes taking place in the marketing, media, and technology industries.
Each episode features in-depth conversations with the innovators and leaders who are powering transformation.
From Andy Plesser and Beet.TV.
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Episodes
Stephanie Dorman
March 28, 2022 09:00 - 15 minutes - 14.9 MBWe turned to Stephanie Dorman, Chief Customer Officer at Mediaocean. Stephanie is a veteran of the ad-tech industry and has been watching the changes for women in the industry. Formerly as Chief People Officer at Mediaocean, she has lead many innovative programs to make the company’s workforce more diverse. There has been improvement for women, with more gender balance, she says, yet many challenges remain for women i the workplace including their primary role of care giver. She speaks...
Preview of the Beet Retreat San Juan
March 14, 2022 09:00 - 23 minutes - 21.8 MBWe talk to three industry thought-leaders who will be speaking at the Beet Retreat in San Juan.
Retail Media Networks Are Growing as Advertising Drives Online Shopping
March 07, 2022 10:00 - 18 minutes - 17.4 MBAdvertising on ecommerce sites is a high-growth segment of digital media as marketers seek to reach digital shoppers closer to the point of sale. Amazon, Walmart, Target, Albertsons, Kroger, Best Buy and Macy's are among the retailers that sell online ad space on their websites. Instead of being categorized as a type of “performance media” that includes in-store promotions, retail media networks have emerged as their own category. In this episode of the Beetcast, two experts discuss the pr...
Louqman Parampath
February 28, 2022 11:41 - 20 minutes - 19.7 MBRoku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming. “It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” L...
Andrew Ruegger
February 21, 2022 10:00 - 17 minutes - 16.7 MBRetailers have made a bigger push into the digital advertising market as brands seek to reach consumers when they’re most ready to shop, or to engage target audiences based on other data signals. Amazon has led this growth, becoming the third-biggest digital ad platform after Google and Facebook, while retail chains as varied as Walmart, Target, CVS, Macy's, Albertsons, Kroger and Walgreens also have entered the market. “Because a retailer owns the point of sale and has a broad physical fo...
Sarah Personette with Doug Rozen
February 07, 2022 10:02 - 24 minutes - 22.9 MBLivestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers. “Looking at the market overall, commerce on mobile is actually expected to double by the year 2025,” Sarah Personette, chief customer officer of Twitter, said in this Beet.TV discussion with...
Sarah Personette
February 07, 2022 10:02 - 24 minutes - 22.9 MBLivestreamed shopping videos that let viewers buy products in real time are becoming more popular as the ecommerce marketplace continues to evolve. Social media companies including Twitter are developing more tools to help merchants create a shopping livestream to convert viewers into paying customers. “Looking at the market overall, commerce on mobile is actually expected to double by the year 2025,” Sarah Personette, chief customer officer of Twitter, said in this Beet.TV discussion with...
PHd’s Catherine Sullivan, P&G’s Eric Austin and Meta’s Jason Dailey
January 31, 2022 10:00 - 28 minutes - 26.5 MBIn this week’s BeetCast podcast, we are publishing the sound tracks some of the most compelling conversations in recent days. During CES week, we spoke with many leaders in our industry. Here are three which we find particularly compelling. *Catherine Sullivan is CEO of PHd, a unit of Omnicom Media Group. She speaks to the imperative for marketers to weave their message into the story, into the fan’s experience. *Eric Austin,Senior Director, Global Brand Building & Media Innovation at ...
Brian Weiser
January 24, 2022 10:00 - 14 minutes - 13.7 MBAndy Plesser of Beet.TV talks to Brian Weiser, Global President, Business Intelligence at GroupM about shifting attitudes towards tech, his view on web 3.0, the big value of premium content in the streaming wars, and the emergence of super apps in asia as the "next big thing".
Nathan Brown
January 17, 2022 10:00 - 22 minutes - 21.6 MBAndy talks to Nathan Brown, Global Chief Strategy Officer at UM.
Rishad Tobaccowala
January 10, 2022 10:00 - 26 minutes - 24.9 MBWelcome to this episode of the BeetCast. I am delighted to kick off our new season in partnership with our good friends at Mediaocean. I was sorry to miss so many of our colleagues at CES last week. Another essential event impacted by the pandemic, and we were sorry not not to be there. Very disappointing, but innovation in our world continues on and we are happy to keep our community informed wherever we are are. We were planning on doing a four-hour Leadership summit at The Cosmop...
Voices from Santa Monica
December 27, 2021 10:00 - 36 minutes - 33.8 MBMore exciting conversations from the Beet Retreat Santa Monica. This week's episode features David Levy, Dave Clark, Kelly Metz, Jon Watts, Denise Colella, and Zach Rodgers.
Voice from the BeetCast
December 20, 2021 10:00 - 40 minutes - 37.5 MBLOS ANGELES - More great conversations from the stage of the Beet Retreat in Santa Monica last month. Delighted to present thee segments on this episode of the #BeetCast podcast. Lots to listen to about the changing state of TV measurement with Ashwin Navin of Samba TV in a conversation with Howard Shimmel, plus a chat between NBCU's Kelly Abcarian and Tracey Scheppach. You will also hear a conversation about the use of context in reaching the right audience. This one is with Fie...
Shane McAndrew
November 29, 2021 09:54 - 21 minutes - 20.3 MBMeasurement in an omni-channel media world is increasing complex with the changes in cookies, mobile identifiers and new privacy regulation. But what is he personal, unbiased impact of advertising? For GroupM's Mindshare, it's about measuring "empathy" as registered by biometric feed back. It's called the NeuroLab and it's the the largest longitudinal panel in the United States of its kind, says Shane McAndrew, Mindshare's Global Chief Data Strategy & Analytics Officer. Launched in 2...
Voices from the Beet Retreat
November 22, 2021 10:00 - 30 minutes - 28.3 MBWe just wrapped our Beet Retreat, an amazing gathering of 200 industry leaders for three days of conversations and learnings. In advance of the event, we spoke with several of the industry leaders who were part of the Retreat. Here are some of voices from the Retreat: FreeWheel’s Dave Clark, Comcast’s Pooja Midha, WarnerMedia’s Andrea Zapata, Field Garthwaite from IRIS.TV and Matt Spiegel from TransUnion.
Doug Ray
November 15, 2021 10:00 - 19 minutes - 18.3 MBVery happy to welcome back to the show Doug Ray, who holds the title Chief Product Officer, dentsu Americas & Global Media We’ve covered Doug for a number of years and he’s always innovating, seeing what’s next and leading the industry. In his role he is deeply involved with the changing the media landscape. One of the most intriguing development is around gaming. We all know gaming is huge. But how to make it work for marketers is not easy. But Dentsu, with its long-time work in th...
Donna Speciale
November 08, 2021 10:00 - 22 minutes - 21.5 MBDonna Speciale, President Sales and Marketing at Univision Communications, talks to Andy Plesser in this week's episode of the BeetCast
Advertising Week
October 25, 2021 09:00 - 32 minutes - 29.9 MBWe were at Advertising Week in New York Hudson Yards and we were delighted to see so many colleagues in person. Congratulations to the event producers for taking such care around health safety. It was really well done. Our world of advanced TV was the subject of extensive programming. Measurement and data was a key content line and we caught up with several execs. We interviewed each on camera and will be publishing segments over the next couple of weeks. For a preview, we edited ...
Raja Rajannamar
October 11, 2021 09:52 - 24 minutes - 23 MBLast week was the big, annual brand marketer’s conference in Orlando, the ANA’s Maters of Marketing. We were not there this year to cover, but heard great things. There was a smaller crowd on hand than normal, but many more folks participated virtually. It was probably the biggest and most successful hybrid marketing industry event so far. Congrats to Bob Liodice and to his team at the ANA for pulling this off. One of the conference keynote speakers was Raja Rajannamar, Chief Market...
John Osborn
October 04, 2021 09:00 - 22 minutes - 21.1 MBThis week’s guest on the #BeetCast podcast is John Osborn, CEO of OMD, the Omnicom media agency responsible for many major brands including Apple, McDonald’s, State Farm and others. John joined OMD in 2017 from the global creative agency BBDO where he was CEO. In this conversation, he speaks about managing brand’s media investments during the time of COVID. He talks of the high wire act that marketers face with the ebb and flow of the pandemic, where hope turns to despair as the virus ...
Jo Kinsella and Jonathan Steuer
September 27, 2021 09:30 - 37 minutes - 34.7 MBTV measurement is changing quickly as consumption is moving from linear TV to vast numbers of streamers. The legacy models of age and demo are not adequate. have been evolving fast with several new entrants i the industry. How measurement is changing and what lies ahead is basis of two conversations with industry leaders hosted by industry consultant Jon Watts. Jon speaks with Jo Kinsella of TV Squared and Jonathan Steuer of VieoAmp.
Wenda Millard
September 20, 2021 09:00 - 23 minutes - 22.5 MBWe are kicking off the the new season with my chat with Wenda Harris Millard, one of the most innovative, inspiring leaders we know. Wenda has a stellar record of achievements from her work at DoubleClick, Ziff Davis, Yahoo and Martha Stewart Omnimedia where was co-CEO. She joined Michael Kassan twelve years ago as Vice Chairman and COO to build the powerhouse consultancy MediaLink. Not slowing down, she is hard at work at at MediaLink at a number of other projects. I am happy we co...
Lou Paskalis
August 09, 2021 09:00 - 26 minutes - 25.3 MBHey, I hope you are well and enjoying the summer. All is well here. We are going to slow down a bit for the second part of August and ramp up fast after Labor Day. We are taking a break from the BeetCast. We are finishing up the season with this episode and will be back on September 13. And what a way to end this series with our season final with Lou Paskalis. Lou, as many of you know, is a visionary marketer. A longtime executive in financial services with senior media investmen...
Laura Desmond
August 02, 2021 09:00 - 24 minutes - 22.8 MBWelcome to this episode of the BeetCast. Hope you are well and enjoying the summer. We are finishing up this season in fine form with two leading figures in our industry: This week’s guest is Laura Desmond and on August 9 we publish our season finale my chat with Lou Paskalis. Great to catch up with Laura, to unpack her incredibly successful career in private equity and in advisory roles post agency life. Laura was one of the youngest CEOs when appointed to lead SMG globally in 20...
Matt Seiler
July 26, 2021 09:00 - 20 minutes - 19.6 MBFor this week’s episode, I am happy to chat with Matt Seiler. Many of you know Matt as the longtime CEO of IPG Mediabrands and later at Dentsu where he was President of Brand Solutions. An innovator who saw the transformation of the media business to programmatic, Matt has taught and inspired many of us in the industry. Now Matt is guiding individual careers as a head-hunter with the global executive recruiting firm Raines International. In our chat, he talks about the value of human c...
Andrew Conroy
July 19, 2021 10:01 - 26 minutes - 25.3 MBFor years, we’ve covered Roku and it never ceases to be an amazing story: It has emerged as a huge force in the TV industry’s transformation to streaming. It is a handy device and system for consumers to find what they want, a programming platform with original content and a powerhouse advertising platform Roku has just wrapped up its Upfront negotiations. The company tells Adweek that first-time advertisers make up some 42 percent of the new commitments. Meanwhile some 95 percent ...
Sean Cunningham
July 12, 2021 13:13 - 26 minutes - 24.8 MBWelcome to this episode of the #BeetCast In this episode, I am very happy to welcome our good friend and industry leader Sean Cunnigham, CEO of the VAB, previously known as the Video Advertising Bureau. The VAB is the essential advertising industry organization for the television programmers, networks and the entire TV industry. An ad man in previous life, Sean has been at the helm of the organization for 18 years and has seen a lot of changes. Probably none as dramatic as what is happ...
Irwin Gotlieb
July 06, 2021 11:47 - 15 minutes - 14.7 MBIt may not happen overnight, but the evolving nature of TV consumption methods is bringing a "tipping point" in the way that TV ads are bought and sold. That is according to a veteran media agency executive who has been observing the long arc of supply and demand toward a profound shift. In my podcast interview with former GroupM global chairman Irwin Gotlieb talks about how connected TV is re-shaping the TV upfront ad sales season. Media's pincer move Gotlieb sees two big dynamics....
Jason Smith
June 21, 2021 13:49 - 18 minutes - 17.9 MBWhile we are focused this week on our June 23 Responsible Media event around initiatives from GroupM, other media agencies charting their own course to to a more inclusive, sustainable media landscape. In this week’s episode of the #BeetCast we explore the topic through the initiatives of the Publicis Groupe and the Spark Foundry agency. Our guest is Jason Smith, President, Diversified Investments at Spark Foundry, a unit of Publicis Media. Jason is twenty-year veteran of the agency wor...
Doug Rozen
June 14, 2021 10:41 - 18 minutes - 17.9 MBThis week our guest is Doug Rozen, CEO of Dentsu Media Americas. Doug has been a media innovator for many years. We’ve covered him extensively at OMD then 360i and now as the newly named head of media at Dentsu Americas. Doug articulates the vision of his company as becoming more meaningful to the consumer and to brands. He speaks about marrying sophisticated targeting and AI with personally optimized creative. Meaningful Media is the new mantra at Dentsu, he explains. Thanks Doug...
Louisa Wong
June 07, 2021 09:00 - 19 minutes - 18.5 MBMy guest this week is Louisa Wong, Wavemaker CEO of the Americas. She is a pioneer in the programmatic space, starting her career on the sell side with stints at AOL, CNET and at Sky where she headed the satellite company’s trading desk. She joined the buy side in the early days of Dentsu’s Amnet and remained with the company at its Amplifi and Carat units. The British born executive moved from London to New York five years ago. Last just July, she was tapped to head the Americas re...
Marla Kaplowitz
June 01, 2021 09:00 - 18 minutes - 17.1 MBAdvertising campaign success and agency compensation is increasingly tied to outcomes as measurement has become more robust, says Marla Kaplowitz, President and CEO of the 4A’s, the trade association of the advertising industry, in this podcast conversation with me. She speaks about the 4A's four pillars of media responsibility. She reflects on how the pandemic and the racial justice movement of the past year have accelerated change. Please join me and Marla and other industry leaders o...
Kirk McDonald
May 24, 2021 09:00 - 18 minutes - 17.6 MBMarking the two years since Cannes, we are doing a very exciting program with GroupM and the 4A’s. We are convening a global forum on Responsible Media on June 23. The virtual event will explore the future of media as being responsible and sustainable with some 30 speakers from the WPP/GroupM agencies, media, brands and technology companies. The program takes its lead from the Responsible Media investment initiative from GroupM. The initiative was announced last month by Kirk McDonald...
Pooja Midha
May 17, 2021 11:40 - 23 minutes - 32.2 MBVery happy to have our colleague and friend Pooja Midha, Chief Growth Officer of Comcast Advertising, on this episode of the #BeetCast podcast. Pooja is a veteran of senior advanced TV roles at Viacom, Disney and as CEO of trueX until earlier this year. For all of us, it's been a challenging time during the pandemic: For Pooja it has been an especially tumultuous year that included the sale of TrueX, a pregnancy, the birth of a second child, and joining Comcast in a senior role. In ...
Lance Neuhauser
May 10, 2021 09:40 - 25 minutes - 23.8 MBVery happy to welcome to the podcast Lance Neuhauser, a visionary leader and a great guy. Lance has a fascinating background as a veteran media agency executive at Omnicom and in recent years, as a pioneering entrepreneur. He is the co-founder of 4C Insights. Last year, the company was sold to Mediaocean where he now serves as president. Why the name 4C? Lance explains it was the luck of airline upgrade to business class which put him in seat 4C, next to Alok Choudhary, the renowne...
Nicolle Pangis
May 03, 2021 09:00 - 21 minutes - 20.8 MBToday we kick off our second season with our new sponsor in Mediaocean. A huge thanks for the continuing partnership. Our guest today is Nicolle Pangis, CEO of Ampersand, the cable TV sales and data company owned by Comcast, Charter and Cox. More on Ampersand and its expanding business in my chat with Nicolle. Nicolle is one of the most accomplished media innovators we know. She started her career at 24/7 RealMedia, moved on to and Xaxis and then to GroupM in senior positions. In 201...
Scott Schiller
April 26, 2021 09:30 - 20 minutes - 19.8 MBHappy to have Scott Schiller on this episode of the BeetCast. Scott is a media pioneer, leader and teacher. Many of you know him from his role at NBC Universal as Executive VP of Advertising. He is a former chairman of the IAB. Presently, Scott serves as Global Chief Commercial Officer of the ENGINE Group, a global advertising and marketing services firm. In addition to his “day job,” For the past four years, Scott taught media studies to undergrads at New York University. In our c...
Tracey Scheppach
April 19, 2021 09:30 - 32 minutes - 29.8 MBI am so delighted to welcome my dear friend Tracey Scheppach to this episode of the #BeetCast. I call her the “mother of addressable TV”. Well, she didn’t exactly invent addressable TV but she was by all accounts the first buyer of the medium. She was deeply involved with pilot projects in Colorado and Alabama in some twenty years ago. In our chat, she recalls those early days and her move to Starcom in 2005 to head the agency’s advance TV practice. In 2016, she left Starcom to start...
Kevin Krim
April 12, 2021 09:30 - 26 minutes - 24.5 MBThe most predictive signal for economic action is search and it's the gateway to all lower funnel activities, says Kevin Krim, CEO of EDO, a data company that correlates television advertising with search. I’ve covered Kevin’s work over the past 10 years in his top digital leadership roles at Bloomberg and CNBC. We’ve spoken many times about the changes of TV news from linear to a digital media. It’s been a fascinating sector to cover and Kevin has been way in front of it for many year...
Gila Wilensky
April 05, 2021 08:36 - 22 minutes - 21.2 MBThis week, our podcast guest is with Gila Wilensky, President of of Xaxis US. She was appointed to the head the agency one year ago, coming from GroupM’s Essence where she was Head of Media Activation for North America. In 2013, Gila joined the growing Google account at Essence and built a team to run Google’s SEM and biddable media efforts. Gila also helped Google codify its global Adwords and DoubleClick best practices. She grew Essence’s social practice by 50x between 2013 and 20...
Yin Woon Rani
March 29, 2021 09:04 - 17 minutes - 16.9 MBFor many of us, the issue of hate against Asian Americans hasn’t been talk about. But through hate crimes, fostered by the pandemic and economic strains, this has become a pressing matter for us to understand and address, particularly for us in the marketing and media industries. To put this in perspective is one our industry’s leading voices, Yin Woon Rani who is our guest in this episode of the BeetCast. Yin was born in Malaysia, raised in Singapore. She emigrated to the United Sta...
Alysia Borsa
March 22, 2021 09:00 - 29 minutes - 27.9 MBAlysia Borsa, President of Digital at Meredith Corporation, the giant women’s lifestyle publisher, discuses how she is navigating the post cookie world in this episode of the BeetCast with guest host Matt Spiegel, EVP for Media at Transunion. She explains the rising value of contextual marketing, the need for unified identity solutions, and “clean rooms.” Addressing the upside of the pandemic for Meredith, she says the publisher's editorial focus on home and family has become more releva...
Sean Kegelman
March 15, 2021 13:52 - 25 minutes - 24.4 MBSince its inception, the distribution of podcasts has relied on a downloaded file, sent to users via RSS feed. But that system has limitations in understanding consumption. It's akin to delivering a magazine but not knowing if it was opened or read. Spotify's platform for podcast distribution is streaming as it is for music. The company has invested heavily in the podcast field. According to eMarketer, this year, Spotify will pass Apple in the number of listeners to podcasts in th...
Ashley J. Swartz
March 08, 2021 10:00 - 51 minutes - 47.7 MBThe introduction of big, complex streaming video services, which are not interoperable, are creating new closed ecosystems or "walled gardens" - presenting new challenges to buyers. This is one of the many topics covered in this episode of the #BeetCast with guest host Jesse Redniss and guest Ashley Swartz. They also covered video pricing, inventory, privacy and data. Lots to unpack from these industry veterans and long time colleagues. Swartz if founder and CEO of Furious Corp, an T...
Matt Spiegel
March 01, 2021 10:00 - 34 minutes - 32 MBData will redefine the value of media brands and the efficiency of media buys for marketers. To make this happen, data collaboration is essential, says Matt Spiegel, EVP of the Media Vertical at TransUnion, in this Beet.TV podcast moderated by Ashley Swartz, CEO of Furious Corp and a regular contributor to Beet.TV From a unified identity graph, to "clean rooms" to establishing an interoperable "marketplaces" - all the while in a privacy compliant, are some of the industry future.
Bill Wise
February 22, 2021 10:00 - 27 minutes - 26.1 MBFor over 50 years, Mediaocean, formerly known as Donavan Data Systems, has been the software solution of choice for both advertisers and sellers., powering ad management, inventory and billing. With the acquisition of 4C least year, Mediaocean has become a cross platform player, expanding beyond its roots to planning, optimization and measurement. These are some of the conversation in this podcast with Mediaocean CEO Bill Wise and guest host Matt Spiegel, EVP of Transunion and head o...
Joanna O'Connell
February 15, 2021 10:00 - 32 minutes - 30.6 MBProper frequency management and the introduction of interactive, personalized ad experiences are are among the key elements essential for the success of advertising in converged TV, says Joanna O'Connell, VP and Principal Analyst at Forrester Research in this #BeetCast podcast. The session is guest hosted by industry consultant and advisor Jon Watts. O'Connell points to important innovations including Hulu's pause ads and TripleLift's dynamic ad placement. She and Watts talk about the...
Lisa Utzschneider
February 08, 2021 10:00 - 26 minutes - 24.9 MBIn December, Twitter announced the integration of third party verification vendors to validate advertising in its live feed. Integral Ad Science is one of the providers, and its CEO Lisa Utzschneider expects that other social platform will follow, responding to marketers' demands. This was one of the topics covered in this podcast episode of the #BeetCast, guest hosted by industry consultant Matt Prohaska. They covered the increasing importance of verification around contextual market...
Terry Kawaja
February 01, 2021 10:00 - 33 minutes - 31.6 MBAdTech is booming. Our podcast guest this week is Terry Kawaja, founder and CEO of LUMA Partners, who explains what's happening and where things are going. Many of you know him for his industry visualizations called the LUMAscape, his firm's deals, his speeches and his very humorous take on things in his clever videos. He is a unique and admired presence in our industry and I am pleased that he has joined me for this episode. During the pandemic, he and his team have been very much enga...
David Cohen
January 25, 2021 10:30 - 24 minutes - 22.9 MBDespite the disruption from Covid, on so many levels, it has been a time of innovation and acceleration in the digital industry. Things have changed dramatically and enabling many of those changes has been the IAB, known as the Interactive Advertising Bureau, the industry trade group that serves the digital publishers and the broader digital media ecosystem. Heading the IAB is David Cohen, who happened to take over the IAB in March of last year, just as we entered the lockdown. Tough ta...