Louqman Parampath
BeetCast
English - February 28, 2022 11:41 - 20 minutes - 19.7 MB - ★★★★★ - 6 ratingsBusiness News News Business Marketing media advertising ott programmatic television Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Roku this month began offering marketers a new kind of guarantee that they’re reaching target audiences through its streaming network, which has 50 million active accounts in the United States. Its OneView programmatic ad-buying platform now has Nielsen’s Digital Ad Ratings (DAR) audience guarantees – the first for TV streaming.
“It allows them [media buyers] to see audience overlaps across every major device, channel and publisher – and effectively maximizes their return on investment,” Louqman Parampath, vice president of advertising product management at Roku, said in this #BeetCast discussion with consultant Jon Watts.
Parampath also discusses Roku's plans for continuing to build out its advertising platform through partnerships with other measurement companies and technology providers.