Doug Ray and Joanna O'Connell
BeetCast
English - December 14, 2020 11:00 - 35 minutes - 33.1 MB - ★★★★★ - 6 ratingsBusiness News News Business Marketing advertising media ott programmatic television Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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It is becoming common for investment in OTT and addressable TV to be 50 percent of total video spend for many major brands, says Doug Ray, CEO of Dentsu Media, in this episode of the BeetCast podcast.
The episode is guest hosted by Joanna O'Connell, VP & Principal Analyst at Forrester Research.
The dramatic transformation in video investment is just part of deep dive into many transformative changes taking place in advertising including the resilience of digital media through the pandemic; outcome based modeling, omni-channel investments, the rise of DTC, privacy/identity and the maturing of creative optimization solutions.