BANKNOTES minted by #paid
288 episodes - English - Latest episode: about 1 year ago -eCommerce, retail and creator economy news from BANKNOTES
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Episodes
History repeats itself: the ancient world of influencer marketing
August 03, 2021 20:56 - 10 minutes - 9.81 MBPeople say Aristotle was a lot of things. A student, a philanthropist, a philosopher. But even the most devout of followers often forget his greatest power: influence. To this day, institutions follow the... (Read more).
How brands are reaching more customers through same-day delivery
August 03, 2021 20:53 - 14 minutes - 13.5 MBPandemic aside, the demand for online shopping is steadily growing thanks in part to the convenience and relatively quick speed between adding an item to your cart and getting a delivery notification. Smaller businesses, in particular, are looking ... (Read more).
Inventive ways creators are monetizing
August 03, 2021 20:51 - 14 minutes - 13.3 MBHere's something that might shock you: Most creators aren't satisfied with the revenue they're earning. Yes, we see tons of influencers living lavish lifestyles, working with the industry's biggest names, and earning millions. But for the vast majority, making a living from being ... (Read more).
Jeremy Cai on changing the retail game with Italic and its unique membership model
August 03, 2021 20:48 - 10 minutes - 9.23 MBEveryone wants quality goods at fair prices, right? The problem is that brands don’t sell the products they source for the same prices they pay for them. To make a profit they mark their prices way up, meaning ... (Read more).
What the J.Peterman catalog can teach you about hyper-creative product descriptions
August 03, 2021 20:46 - 13 minutes - 12.7 MB“This innocent-looking shirt has something which isn’t innocent at all: touchability. Heavy, silky Italian cotton. A fine, almost terry cloth-like feeling. Five-button placket, relaxed fit. Innocence and mayhem at once.” If you’re a Seinfeld fan, you may recognize that product... (Read more).
How MeUndies convinced people they need an underwear subscription
August 03, 2021 20:44 - 8 minutes - 7.82 MBIf you’re one of 40,000 MeUndies superfans, you may have upwards of 50. In MeUndies membership time, that’s more than four years of brand loyalty and a drawer overflowing with MicroModal, “softer-than-soft” underwear. Some people have replaced ... (Read more).
Tracking energy use the smart way, the story of Mysa
August 03, 2021 20:34 - 14 minutes - 13.3 MBIn 2014, energy waste and consumption in North America was on a troubling upward trend. Combating energy waste became a massive movement that saw large players like Nest, Ecobee, and Google enter the fray. Competition increased as brands ...(Read more).
Are you combining online shopping with social media? Here’s why you should
August 03, 2021 20:30 - 17 minutes - 16.2 MBWhat happens when you combine an eComm business with the powers of social media? You get something called ... (Read more).
How DTC brands can use packaging as an innovative branding medium
August 03, 2021 20:27 - 11 minutes - 10.6 MBPackaging is an expense that’s often left to the last minute. It’s a problem that’s solved reactively rather than proactively. For many eComm retailers, that’s a lost opportunity. Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel ... (Read more).
Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo
August 03, 2021 20:24 - 10 minutes - 9.51 MBI never would have imagined that I'd find a career that married the skillsets for being an engineer at a nuclear power plant, chief-of-staff at a personal styling startup, and a financier at a ... (Read more).
Rachel Dacosta x SelfLoveSupply: Growing rapidly with an engaged audience
August 03, 2021 20:22 - 8 minutes - 7.4 MBThe first step to loving anything in life is loving yourself. No matter how hard you try, it’s impossible to get over the fact that you come first. You can’t help anyone without first looking in the mirror and ... (Read more).
The State of Retail in 2021
August 03, 2021 20:11 - 18 minutes - 16.6 MBThe pandemic rewrote the retail playbook in just a few months. Those who thought eCommerce was far from mainstream and the ones who thought traditional retail was dead were proven wrong. In fact, the number of companies investing ...(Read more).
Savannah Sanchez on TikTok and Creators as a marketing match made in heaven
August 03, 2021 20:06 - 10 minutes - 9.17 MBIt seems like all eyes are on TikTok these days—and for a good reason. This platform is bringing a whole new world of opportunity to social media marketing. The numbers are jaw-dropping when it comes to TikTok. They have ... (Read more).
How Chevrolet cultivated lifelong consumers through the Transformers franchise
August 03, 2021 20:03 - 7 minutes - 6.87 MBIn 2007, Michael Bay directed a film that turned out to be more impactful than the explosions in its trailer. Both for a worldwide fan base and a car company struggling to sell their signature muscle car. It was a film boasting a huge cult following, massive ... (read more).
Vacation by Poolside Fm's viral launch shows DTC brands how to do things better
August 03, 2021 20:00 - 10 minutes - 9.59 MBMastering the viral launch strategy: Vacation by Poolside FM In April, Poolside FM, an app and internet radio station that transports you back in time with its 80’s aesthetics and upbeat beachside music, crossed over to the physical product realm in the ... (Read more).
How to wean your ecomm brand off paid ads
August 03, 2021 19:57 - 12 minutes - 11.6 MB“Don’t build your house on rented land.” It’s an old marketing adage that’s finding new relevance for DTC founders and marketers who rely on paid social for a huge chunk of their revenue. Paid social is a ... (Read More).
Thank yourself later for starting a buy now, pay later program
May 18, 2021 19:01 - 9 minutes - 8.95 MBEvery day more brands are coming online. Some are moving to the world wide web out of the necessity of pandemic lockdowns, with others are launching as DTC ecommerce brands. Alongside that ...(Read more).
Is it too early for ecommerce brands to accept crypto payments?
May 18, 2021 19:00 - 13 minutes - 12.7 MBArtistic endeavours, case studies, research papers … a tidal wave of historical documentation are on their way to capture this moment of our collective experience as ... (Read more).
Drop Party: a better way for top creators to sell merch
May 18, 2021 18:58 - 13 minutes - 12.4 MBIf you’re a Shopify groupie, you work in eCommerce, or you just keep up with the times in general, you might remember when the tech giant launched Frenzy in 2016. It was initially...(Read more).
House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand
May 18, 2021 18:56 - 8 minutes - 7.62 MBAs a single mom of three, I am extremely familiar with difficult days–trust me. Four years ago, I was living in NYC, was the marketing VP at a major wedding brand, had three kids under five, and was in the middle of a divorce. I was ... (Read more).
Rally and the business of investing in nostalgia
May 18, 2021 18:54 - 9 minutes - 8.4 MBIf you had told me 5 years ago... I could soon own a fraction of Michael Jordan’s game-worn sneakers from his rookie season, or a first-edition signed copy of The Great Gatsby, or the rarest ... (Read more).
7 ways to repurpose your ecommerce content in 2021
May 18, 2021 18:52 - 15 minutes - 14.6 MBInvesting in content is, well...an investment. As such, most ecommerce marketers are looking for ways to get additional mileage out of the content they already have on hand. The question is... (Read more)
How Ugmonk forgoes 3PL providers and handles ecommerce fulfilment in-house by Jeff Sheldon
May 18, 2021 18:49 - 10 minutes - 9.42 MBI started my career as a designer but always wanted to launch my own business. This dream became a reality when I introduced my clothing brand called Ugmonk in 2008. At the time, there weren’t a lot of digitally native brands like this. I took zero outside funding. I didn’t use any flashy advertising tactics. Much of ... (Read more)
The Peloton community building playbook
May 12, 2021 14:04 - 14 minutes - 12.9 MBThe cookie apocalypse is here, and it’s going to change advertising as we know it. But with change comes opportunity. The loss of one channel as you’ve come to rely on it is a chance to build a new pipeline. Depending on your product and category, community building—or, in some cases, community listening—may be the long-term play that can make up for some of the short-term revenue loss... (Read more)
Cole Bennett is this generation's Rick Rubin
May 11, 2021 14:31 - 10 minutes - 9.74 MBIt’s Summer, 1983. The Beastie Boys are a couple of girl-crazy high schoolers looking for a DJ to run their next show in lower Manhattan. A friend convinces them he “knows a guy” and guides them to a random dorm room at NYU. They knock on a door... (Read more)
2021 Influencer marketing trends
May 11, 2021 14:29 - 16 minutes - 14.9 MBHave you noticed a subtle shift in the way people talk about discovering brands? It used to be: “I read about…” These days, you’re more likely to hear: “I heard about…” Why the difference? The answer is simple. We like to say “heard” when... (Read more)
The future of ecommerce livestreaming: Lessons from China's selling machine
May 11, 2021 14:27 - 11 minutes - 10.4 MB“Five, four, three, two, one,” she says before the consumer floodgates open, and her product deal is released. Viewers of Huang Wei’s nightly Livestream can’t click fast enough to buy; the host’s featured products sell out in mere minutes. If her audience pleads for more discounted products in the chat, she’ll advocate for them, asking her off-camera producers to deliver. Sometimes... (Read more)
How fashion brands can “Go Green” without greenwashing
May 11, 2021 14:25 - 12 minutes - 11.5 MBOne of the largest threats facing our world is the ongoing climate crisis, and this understanding has filtered its way into our consumer habits. Reducing our environmental impact is no longer just a buzzy phrase touted by hippie do-gooders and trendy brands sniffing around for some brownie points—it’s essential to our survival. Customers recognize this, too. Products marketed...(Read more)
How Inkbox went beyond tattoo culture to create a brand based on inclusivity
May 11, 2021 14:24 - 11 minutes - 10.4 MB2021 might not seem like the best time to think about getting a tattoo. Are tattoo parlors even open near you? What would you even get if you could get an appointment? Never fear—Inkbox is here—and their unique semi-permanent tattoos will give you the thrill of the ink without the commitment. Whether this is your first “tattoo” or the latest of many, the brand experience Inkbox has created will make you feel like tattoo culture was made for you ... (Read more)
Andrew Goble of Jambys on product, customer experience, and taking marketing risks
May 11, 2021 14:22 - 11 minutes - 10.6 MB“I want to start a company selling boxers with pockets,” my soon-to-be business partner Jack Ambrose told me over coffee in June of 2019. I think some wires in my brain crossed. I was 100% in. I’m now co-founder and co-CEO of Jambys, a company specializing in those aforementioned (unisex) boxers with pockets, as well as several other highly comfortable variations of what we... (Read more)
An intimate conversation about life, personal style, and growing up in New York with Pattern Brands, Emmett Shine
May 11, 2021 14:20 - 10 minutes - 9.78 MBMeet Emmett Shine, co-founder of Pattern—a family of consumer brands with the shared mission of enjoying daily life. Pattern’s two brands are Equal Parts (cookware) and Open Spaces (home goods). I’ve known Emmett for a few years now and have loved watching his journey unfold, from the glory days of Gin Lane, where he launched other people’s brands... (read more)
To subscribe or not: should your brand offer subscriptions?
May 11, 2021 14:18 - 17 minutes - 16 MBDTC brands want to diversify their strategy and offer new experiences or personalized products for their customers. Especially after everything that happened in 2020. What are they offering? Subscriptions... (read more)
Twitch creators partnerships: How brands can get started
May 11, 2021 14:16 - 12 minutes - 11.4 MB"Twitch is an untapped reservoir for doing good." Maya Higa is a Twitch streamer of another kind: She doesn’t play video games. Now known as a conservationist and falconer, Higa started her Twitch channel in 2019 after a few friends saw her singing videos on Instagram and encouraged her to start live streaming. Now, as of this writing, she has 418... (read more)
How SuitShop boosted top-of-funnel ad results by 50%
May 06, 2021 15:21 - 14 minutes - 12.8 MBTop-of-funnel (TOF) advertising creates brand awareness and educates customers, but it doesn’t necessarily drive sales. As a result, it’s often difficult for B2C marketers to see a significant ROI. With shorter sales cycles, many B2C marketers usually try to go right for the sale rather than taking the time to nurture their leads. However, some brands are trying to maximize their top-of-funnel marketing. Several marketers in the direct-to-consumer (DTC) space are reimagining what top of fun...
Creators are the new brands
April 22, 2021 18:36 - 11 minutes - 10.4 MBHistorically, being a Creator wasn’t a career path. Creators have influence, but legacy institutions always controlled the influence. Actors moved to Hollywood to chase their dreams. Models relied on agents to book photoshoots. Musicians needed record labels to write. Writers needed publishers for book deals or newspapers for distribution. Then computers came along. And cell phones. Suddenly, sharing information was democratized, and with it came the rise of new platforms, products, ap...
6 DTC Super Bowl ads that prove TV’s not dead
March 23, 2021 15:35 - 11 minutes - 10.8 MBYou might think TV is dead. You see people cutting the cord and making the switch to user-friendly streaming services. You witness your friends and family cling to their smartphones and iPads. It seems television has fallen out of style. But then the Super Bowl comes around, and you are reminded of the sheer scale of the event. The behemoth that combines sporting and live performance still represent the largest live audience on the planet. Brands of all sizes compete to stand out amongst...
How Ninja and Drake literally made history playing Fortnite
March 23, 2021 15:32 - 8 minutes - 7.75 MBI still remember where I was when I found out. My phone would not stop vibrating in my pocket as I lounged around my parent’s place. “It’s probably just another group chat going off...” I thought. I wasn’t in the mood to jump into a long-winded mindless conversation about how Dennis Rodman was why Donald Trump and Kim Jon Un shook hands. But as the notifications got more consistent, I decided to look at my phone. Facebook messages, texts, emails, literally the entire gaming world was in ...
How the Always Pan inspires authentic user-generated content
March 23, 2021 15:26 - 10 minutes - 9.71 MBYou’ve seen it: the pink pan. Its beauty calls to you: Touch me. Caress me. Cook something delicious with me. You want to feel its terracotta texture under your fingertips. You want it to reproduce your grandmother’s signature dish. You want it to help you become the master chef-in-quarantine you know you can be. It’s called The Always Pan. And it seems like it’s everywhere, all the time. Read the full article here: https://hashtagpaid.com/banknotes/how-the-always-pan-inspires-au...