6 DTC Super Bowl ads that prove TV’s not dead

BANKNOTES minted by #paid

English - March 23, 2021 15:35 - 11 minutes - 10.8 MB
Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Ninja and Drake literally made history playing Fortnite

Next Episode: Creators are the new brands

You might think TV is dead.

You see people cutting the cord and making the switch to user-friendly streaming services. You witness your friends and family cling to their smartphones and iPads. It seems television has fallen out of style.

But then the Super Bowl comes around, and you are reminded of the sheer scale of the event. The behemoth that combines sporting and live performance still represent the largest live audience on the planet. Brands of all sizes compete to stand out amongst the sea of agency copywriting and video production.

Over 100 million prospective customers glued to the TV. A game that is designed for stoppages and timeouts. It’s the yearly gold rush of advertising.

If TV is dead, why are traditionally DTC companies spending millions of dollars on ads?

Read the full article on Banknotes: https://hashtagpaid.com/banknotes/6-dtc-super-bowl-ads-that-prove-tvs-not-dead