BANKNOTES minted by #paid artwork

BANKNOTES minted by #paid

229 episodes - English - Latest episode: 19 days ago -

eCommerce, retail and creator economy news from BANKNOTES

Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Episode 7: BANKNOTES News (September 9, 2022)

September 09, 2022 04:00 - 4 minutes - 3.91 MB

Welcome to this week’s episode of Banknotes news for the week of September 9, 2022.  Each week we provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts. So here’s what we’re keeping tabs on this week … DTC brands turn to crowdfunding investments as recession looms Recession looms, i...

DTC brands turn to crowdfunding investments as recession looms

September 08, 2022 04:00 - 20 minutes - 19 MB

The uncertainty in the current eCommerce environment along with the pullback from VCs has led to tougher sledding for brands looking to raise capital rounds. But it’s not all doom and gloom.Over the past month, a group of community-driven DTC brands has turned to crowdfunding as a means to fuel growth. Obvi, CROSSNET, and Wunderkeks publicly launched investment rounds targeting different audiences—from customers, friends, and family to DTC founders and angels. ... (READ MORE)

Market research in the world of COVID and eCommerce

September 08, 2022 04:00 - 30 minutes - 27.7 MB

In a lot of ways market research is a legacy tactic, but that doesn’t mean it should be ignored by brands big and small.  In fact, market research as come a long way from the focus groups of the past. While formal studies and surveys are still on the table, the host of potential market research channels now open to marketers has grown exponentially.

Marketing books pivots from the Gutenberg press to ‘Booktok’

September 01, 2022 04:00 - 22 minutes - 20.6 MB

Just as the expansion of the internet necessitated search engines for content discovery, the early expansion of the American book trade necessitated book publishers for the acquisition, development, and positioning of books in different genres. As the market for potential readers within a literate middle class grew, book publishers who were traditionally resistant to the free market started to apply their artistic creativity to the promotion of their books. ... (READ MORE)

Leo González: The TikTok creator and comedian making his way to stardom

September 01, 2022 04:00 - 11 minutes - 10.1 MB

No one has mastered the art of emoting the feeling of all three like Leo González—a comedian and content creator from Hanford, Ca. He has already caught the attention of public figures like George Lopez and Will Smith with his POV-style comedy videos and has amassed more than 2.5 million followers on TikTok and over half a million on Instagram. There is no doubt that Leo is on the fast track to becoming a star on social media platforms and beyond. ... (READ MORE)

Social media algorithms: The bane of every marketer

August 25, 2022 15:00 - 12 minutes - 11.5 MB

If you want to stay competitive in the world of eCommerce, you need to understand how social media algorithms work, how they’re changing, and how this will affect the way you market your business on social media. According to a 2021 survey by Statista, more than nine out of 10 businesses in North America reported moving more of their eCommerce efforts to social media. At the time of the survey, 73% of those businesses were already selling through social media. ... (READ MORE)

Creators without influence (gasp!) can still benefit your brand

August 25, 2022 13:00 - 11 minutes - 10.4 MB

In today’s digital age, the term “creator” has been taken hostage by those with a critical mass of followers and who make money exclusively from growing an audience. But the reality is that being a creator doesn’t mean you have to have hundreds of  thousands of TikTok followers, and being an influencer doesn’t mean you’re qualified to ‘create.’ ... (READ MORE)

Episode 6: BANKNOTES News (August 25, 2022)

August 25, 2022 04:00 - 3 minutes - 3.29 MB

Welcome to this week’s episode of Banknotes news for the week of August 25, 2022.  Each week we provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts. So here’s what we’re keeping tabs on this week … Wayfair announces layoffs Online future giant Wayfair this week announced it was la...

Recent social media updates you need to keep an eye on

August 23, 2022 04:00 - 14 minutes - 13.7 MB

Social media manager may be one of the most thankless jobs in marketing. In addition to being a marketer, customer service rep, and eCommerce generalist, you also have to stay on top of the changes to the platforms: Which seem to come every day!  In fact, the world of social media is always changing. The trick to staying on top of social media is to watch for the changes that look less like tweaks and more like big friggin’ deals. Here’s just some of what’s come down the pike over the pas...

Candice Danae: The creator who went viral for cooking for her sister every day

August 22, 2022 04:00 - 10 minutes - 9.52 MB

Armed with a community of more than 1.5 million followers, a newly-released cookbook (more on that later), and a ring light and iPhone, Candice and Mari are carving their own path as creators and putting their sisterhood at the forefront. I recently interviewed the duo to learn more about their relationship, how they went viral, and their path to becoming creators. ... (READ MORE)

Alisha Ether (LeeshCapeesh) on her journey to becoming a full-time creator on Twitch

August 22, 2022 04:00 - 12 minutes - 11.1 MB

It’s no wonder Alisha Ether, also known as LeeshCapeesh across social media, is rapidly gaining a loyal fandom. While her gaming skills are on point and it’s a riot to watch her play, her fun personality is what makes me continue to avidly consume her content. She’s conversational, warm, and absolutely hilarious. So, when I heard LeeshCapeesh was going to be at the Creator Economy Expo in AZ, I immediately reached out to her for an interview. ... (READ MORE)

Spiritual TikTok: Content creators target digital worship (of all things)

August 19, 2022 04:00 - 11 minutes - 10.8 MB

Traditionally, people have sought answers to these big questions from spiritual gurus, religious leaders, palm readers, prophets, books, community groups (sometimes cults), nature, psychedelics, and other physical sources. But, with the advent of the Internet, the growth of the Creator Economy, and the rise of TikTok as a source of information, spiritual enlightenment is innovating right along with popular technology. ... (READ MORE)

Today in brief: New entrant in DTC dog food; Finix announce $30M in funding

August 18, 2022 04:00 - 2 minutes - 2.35 MB

New entrant emerges in DTC dog food market A new brand focused on "empowering dog parents to prepare home-cooked meals for their dogs" has launched online and is trying to upend a busy direct-to-consumer (DTC) pet-food vertical. Finix announce $30M in funding Payments provider Finix today announced it has raised $30M in new capital, bringing its total funding to $133M. "New and existing investors chose to back Finix thanks to the growth we’ve shown in the last six months, including Q2 20...

Anthony Gomes: The content creator redefining menswear through culture and creativity

August 18, 2022 04:00 - 9 minutes - 8.35 MB

Imagine scrolling through your feed, mindlessly sifting through photos and Reels, then suddenly your attention is overtaken by the warm, luxurious, and fantastical beauty of traditional, Southeast Asian garments and patterns. This is the experience I had when a reel from content creator, Anthony Gomes, popped into my Instagram feed in early 2021. Since then, I have not only become a fan of his eye for creative production but I have also admired his ability to transport me to the lush lakes a...

Episode 5: BANKNOTES News (August 18, 2022)

August 18, 2022 04:00 - 2 minutes - 2.41 MB

Investment in the metaverse isn’t slowing down! This week, Metaverse focussed company TerraZero announced a partnership with tech, gaming and AI media and event company VentureBeat. The two companies will build a Metaverse event center and corporate showcase environment in Decentraland. As companies continue to invest in Metaverse projects, consumers continue to engage. 74% of US adults are joining or considering joining the Metaverse. And, by 2026, 25% of people will spend an hour in the ...

Episode 4: BANKNOTES News (August 12, 2022)

August 12, 2022 04:00 - 3 minutes - 3.41 MB

This week on BANKNOTES News: A new social media account and website is looking to shine a light on the influencer pay gap.  F You Pay Me’s mission is to bring more transparency, accountability, and fairness to the influencer industry, and to make sure influencers get paid what they’re worth. Learn more over at A new brand focused on "empowering dog parents to prepare home-cooked meals for their dogs" has launched online and is trying to upend a busy direct-to-consumer...

F*** You Pay Me looks to help close the influencer pay gap

August 11, 2022 04:00 - 14 minutes - 13.2 MB

While the creator-led economy opens the door for individuals to make more money than they made in traditional roles, the answer isn’t black in white in regard to how much any influencers are actually making (male or female). Rates are all over the place and there’s little transparency into what (and if) brands pay influencers, making it difficult for influencers to understand their monetary value.  @MsYoungProfess, founder of F*** You Pay Me (FYPM) created FYPM in response to this problem....

InfluencerMade founder Chris Grayson on best practices for brands and creators to work together

August 11, 2022 04:00 - 15 minutes - 14.2 MB

You’ve heard all the success stories of content creators turned business owners. Chris Grayson is one such success story. He started his career as a content creator in the gaming industry, and his success led him to start InfluencerMade, a hub with the resources aspiring creators need to experience success. ... (READ MORE)

Creator mental health: What Instagram therapists want you to know

August 09, 2022 04:00 - 9 minutes - 9.11 MB

It’s no secret that social media has an effect on our mental health. From the dopamine reward we get every time our phone lights up with a notification to the FOMO-induced depression that comes when we swipe through Instagram stories, we all know that social media can impact our moods and our minds. But we also live in a world in which being a content creator is a dream career for many. Being a content creator means being online often, crafting a career on addictive social media platforms, ...

YETI UGC: Highlighting products that have been through the ringer

August 06, 2022 14:00 - 3 minutes - 3.11 MB

Over the past couple of months YETI—known for their line of coolers, bags and a host of other outdoor products aimed at keeping your drinks and food cold—has put out several Instagram stories featuring products that have been through the ringer. For instance the brand has posted examples of coolers that have survived (well at least they're still recognizable) boat fires and being dragged 20 miles along the highway. Another video shows a water bottle that was pulled out of a truck fire and s...

Gifting platform, Govalo, launches new integration with Recharge

August 05, 2022 04:00 - 4 minutes - 4.12 MB

A new Govalo x Recharge integration makes it possible for merchants who have built a successful gifting program to capture all the benefits of both gifting and subscription commerce. ... (READ MORE)

Episode 3: BANKNOTES News (August 4, 2022)

August 04, 2022 04:00 - 4 minutes - 4.05 MB

This week on BANKNOTES News: In marketing: Authenticity is everything!  Learn about how YETI is leveraging authentic user generated content (UGC) to attract social media viewers and prove its product stands up to the worst situations. Also this week: BeReal: What’s the appeal of Gen Z’s new fave app Shopify invests in marketing automation platform Klaviyo Gifting platform, Govalo, launches new integration with Recharge

DTC brands founded by influencers: The future is now

August 01, 2022 04:00 - 14 minutes - 12.8 MB

From mega-influencer celebrities like Kim Kardashian, Kylie Jenner, and Gwen Stefani to creators like Emma Chamberlain and the D’Amelio sisters—influencer-founded DTC brands are the next big thing in ecommerce. ... (READ MORE)

Episode 2: BANKNOTES News (July 28, 2022)

July 28, 2022 13:00 - 4 minutes - 4.28 MB

This week on BANKNOTES News for July 28, 2022: Yes it’s almost time to go back to school The growth of the community manager role Shopify announces losses and round of layoffs Instagram finds itself in the crosshairs DTC brands founded by influencers: The future is now

Facebook, Instagram CPMs drop for a second consecutive holiday weekend

July 28, 2022 04:00 - 4 minutes - 3.68 MB

The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend. ... (READ MORE)

Meet TikTok's Gay Bestie: Luke Franchina

July 28, 2022 04:00 - 16 minutes - 14.7 MB

TikTok's Gay Bestie, Luke Franchina, talks about his content strategy, how he found his unique voice and offers his advice to fellow creators. ... (READ MORE)

Episode 1: BANKNOTES news

July 21, 2022 04:00 - 4 minutes - 3.73 MB

Tune in for Episode 1 of BANKNOTES news! Each we’ll be provide a short rundown of what we’re keeping our eye on across eCommerce, retail and the creator economy. You can always check for daily articles and insights from across the industry and subscribe to our channel wherever you download your podcasts. Read more over at  

BANKNOTES presents: A conversation on the future of payments

July 21, 2022 04:00 - 31 minutes - 28.8 MB

Listen in as leaders in the fintech and eCommerce space discuss the future of payment not just across websites but in retail and around the world. Featured speakers are Osayame Gaius, founder and CEO of the mobile commerce platform, Parrot; and Mason Lin, founder of checkout platform Pockyt.  Or watch the interview online at:

How Title IX has empowered female athletes to become creators and entrepreneurs

July 20, 2022 04:00 - 15 minutes - 13.8 MB

Title IX has created many opportunities for women on and off the field. Fifty years after it’s been passed into law, there are still areas where equality is lacking. However, progress is being made. ... (READ MORE)

How to use influencer marketing in your back-to-school campaigns

July 20, 2022 04:00 - 22 minutes - 20.3 MB

They come every year without fail: Back-to-school sales and ads. Let's be honest—most people could live without the constant barrage of ads everywhere.  With $37 billion in revenue up for grabs this season, you can bet brands are going to be all over back-to-school ads.  So how do you make your brand stand out in the noise of back-to-school ads?  One way is collaborating with creators. ... (READ MORE)

Creator funds suck: Turn creators into shareholders instead

July 20, 2022 04:00 - 9 minutes - 8.68 MB

Instagram versus TikTok: Which platform is better for turning content creators into successful independent businesses? This article was going to answer that question. But it turns out that was the wrong question—because the answer is that they both suck.  Instagram and TikTok are doing anything they can to attract creators. Anything, that is, except the one thing that would create a fair value exchange between platform and creator: partial ownership of the platform company.  ... (READ MORE)

From DTC to retail: How brands are migrating into big box stores

July 18, 2022 04:00 - 10 minutes - 9.81 MB

As more and more DTC brands start moving into retail stores (and legacy brands move toward adding a DTC arm to the company), there’s going to be a blurring of the lines – making it essential for brands to incorporate a variety of sales channels into a strategy in order to remain competitive. ... (READ MORE)

Who are the top soccer creators to watch ahead of 2022 World Cup?

July 18, 2022 04:00 - 8 minutes - 7.48 MB

Here are the top soccer creators you need keep your eyes on leading up to and during the upcoming World Cup. ... (READ MORE)

Web3 and NFTs: Will decentralized web enhance eCommerce?

July 06, 2022 04:00 - 11 minutes - 10.4 MB

At the end of the day, Web 3 isn’t going anywhere though its adoption may be a bit slower than advertised, and all of this needs to be considered as you prepare your company for the future, considering that the global eCommerce market will expand by $1 trillion by 2025. ... (READ MORE)

Gwella banks on creators and influencers to win success in edible psychedelics market

July 06, 2022 04:00 - 4 minutes - 3.69 MB

Today, Gwella launched its latest product, Mojo Macro, which the company says is a “supercharged evolution of their original Mojo Microdose chewable gummy, containing 2.5X the amount of active ingredients.” ... (READ MORE)

IN BOLD PRINT looks to become source of truth on 'sustainable' DTC brands

July 06, 2022 04:00 - 7 minutes - 6.48 MB

Ashley Pradhan and Cierra Valor know this, and that’s why they created IN BOLD PRINT—a platform that evaluates the impact a product has on the planet and gives brands and their products a grade. The grades and badges are displayed on a brand's website and customers are able to sort products by their sustainability score. ... (READ MORE)

Cigarette advertising: How government regulation and public perception changed everything

July 06, 2022 04:00 - 18 minutes - 16.6 MB

It was only in the 1970s that government regulators would finally begin to listen to the medical community and restrict cigarette advertising in any meaningful way. But does that mean cigarette advertising stopped? ... (READ MORE)

Are teen magazines back? How TooD is reinventing them (with a twist!)

June 30, 2022 04:00 - 9 minutes - 8.36 MB

To help bring conversations from and center, TooD (short for attitude) Beauty is taking the teen magazine playbook and flipping it on its head. Designed to cultivate engagement around various topics while highlighting related products, TooD Beauty is using nostalgia for teen magazines to create content for both the website and social platforms. ... (READ MORE)

Why brands need to diversify how they use their creator content

June 21, 2022 04:00 - 9 minutes - 8.97 MB

How often should I post? Should I post the same content twice? Should I post the same content in different places? That’s what I’ve heard being asked by marketing operators at small and large brands. If your brand is spending thousands on getting content from influencers, should brands be looking for ways to repurpose that content. Yes. Especially with marketing budgets shrinking. Why pay your agency for more creative, when your expert influencers have already made it for you?    You don’t...

Sarah Moret of Curie on her Shark Tank experience: What it takes to land a deal with the Sharks

June 21, 2022 04:00 - 11 minutes - 10.5 MB

From CPA at a top VC fund to a small business owner, Sarah Moret is no stranger to thinking big.  During her time on a VC fund’s investment board, Sarah met with founders from all over the world. Inspired by their determination to bring their visions to life, she realized that if she wanted to, she could do the same. Her eventual foray into the life of a founder was the result of a frustration with natural body products that didn’t work–aluminum-free deodorant being the number one culprit....

How creators are building their own labor movement in the U.S. and the UK

June 20, 2022 04:00 - 10 minutes - 9.7 MB

In the last few years, we’ve seen creators informally attempt to make people aware of their workload with behind-the-scenes footage and explainer content. But this hasn’t been enough. The creator space is still a wild west industry vulnerable to exploitative pay rates, harassment without recourse, and inequities for marginalized people.  With 500,000 active influencers on Instagram alone, this leaves a significant portion of the working population vulnerable to poor labor conditions.  Now ...

Future Commerce takes deep dive into psychological and philosophical trends shaping commerce

June 17, 2022 04:00 - 4 minutes - 4.11 MB

43 percent of people say they recently changed their digital behavior to "protect their algorithm or identity," according to the 2022 Visions Report just released by the retail media research startup Future Commerce. The themes and finding of the Visions Report were based on an online survey with 1,000 consumers across the United Stated between the ages of 18 and 64. The survey was conducted in May 2022 and all respondents were screened for shopping behaviors, personally earned income, and ...

Ecommerce brands continue their migration off Magento

June 14, 2022 04:00 - 7 minutes - 6.66 MB

The trend of eCommerce brands moving off of so-called enterprise content management solutions—like Adobe Commerce (previously Magento) and Salesforce Commerce Cloud is continuing in earnest, with several websites announcing their move to Shopify over just the past couple of weeks. ... (READ MORE)

Watchalongs: Sports and the new generation of consumers are at a crossroads

June 14, 2022 04:00 - 5 minutes - 5.49 MB

With creators playing an ever-increasing role in marketing across all verticals, it was just a matter of time before they found their way into live sporting events: And the major networks are taking notice. Sports entities are being forced to make their games more engaging, using eSports codes, gamification strategies, pushing daily fantasy, interactive experiences, and sports betting. Simply put, Gen Z doesn’t want to just sit back and watch traditional sports broadcasts. Alternative broad...

Podcasts: The new frontier for brands and creators

June 13, 2022 04:00 - 10 minutes - 9.38 MB

From sharing behind-the-scenes news and trends in respective categories to highlighting and sharing the latest marketing insight, there’s plenty of room for podcasts as long as there’s value to both the brand and the listener. ... (READ MORE)

2022 TikTok trends: Everything you need to know

June 06, 2022 04:00 - 14 minutes - 13.2 MB

TikTok took the world by storm—and not just with platform users, but with businesses as well.  From being seen as just one more social media channel to becoming an important part of every successful brand’s marketing playbook—TikTok has revolutionized social media marketing. By the end of 2022, TikTok’s ad revenue is expected to triple, and they’re projected to own 20% of the social media market share, according to CNBC. As with most social media platforms, things change quickly here and t...

Dream bigger! The reach of creators is much more extensive than you may imagine

June 06, 2022 04:00 - 14 minutes - 13.2 MB

We already know creators have influence over niche communities on single platforms. On YouTube, 22,000 creators have reached the one million followers threshold. On Instagram, 500,000 have achieved 100,000 followers or more.   But once you’ve reached the summits of creator success on your platform, where’s the space to grow? If you feel tapped out by the possibilities present in your current community or current platform, it can be difficult to explain trends like this: The truth is, even...

How the “Sing 2” TikTok campaign went viral

May 30, 2022 04:00 - 15 minutes - 14.6 MB

Active and engaged users spend considerable time on TikTok, making it a powerful tool for brand awareness. And marketers have quickly caught on, launching creative, fun, and viral campaigns that generate impressive results. QYOU, for example, launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging. ... (READ MORE)

Uncertainty surrounds expectations for Memorial Day sales across retail and eCommerce

May 19, 2022 04:00 - 3 minutes - 3.28 MB

Faced with driving inflation and continued uncertainty along the international supply-chain, retailers and etailers are aligned in their uncertainty over how beneficial Memorial Day sales will be in filling their cash coffers. It was only last month that Salesforce reported a year-over-year decline in global digital sales for Q1 2022 as recorded by its Shopping Index, the first-ever decline in the nine-year history of the index. ...  (READ MORE )

Abercrombie & Fitch leverages TikTok to stage its comeback

May 19, 2022 04:00 - 10 minutes - 9.67 MB

Long before pictures of models with washboard abs adorned the front of Abercrombie stores in malls across America, Abercrombie & Fitch started as a retailer selling outdoor gear and equipment in New York City.  For a serious dive into the history and timeline of the brand, head over to Abercrombie & Fitch’s approach to marketing: then and now; but first, let’s back up the reason why we’re even talking about this brand. At one point, it looked like Abercrombie was as good as gone. ... (READ...