BANKNOTES minted by #paid

The future of clean meat: Why Impossible Foods’ move to DTC is just the beginning

October 14, 2021 15:17 - 13 minutes - 12.2 MB

If you’re searching for a reason to hope that the climate crisis won’t burn the whole world to a crisp, look no further than clean meat. Clean meat, otherwise known as “cultured” or “lab-grown” meat, is meat that was grown from animal stem cells. Stem cells are harvested from the muscles of an animal and fed nutrients in an external ...(Continue).

How DTC plant companies are educating newbies with video

October 14, 2021 15:17 - 11 minutes - 10.5 MB

Toilet paper. Sourdough starter. Houseplants. These are the domestic items we’ll remember as staples of the early pandemic. If you were fortunate enough to experience boredom as your main affliction in 2020, you may be one of the thousands of people who mastered the art of bread baking or learned how to nurture a ...(Continue).

Chanel’s approach to marketing: Then and now

October 14, 2021 15:17 - 20 minutes - 19 MB

‍“Fashion changes, but style endures.” —Coco Chanel Whether you know her as a fashion icon or an anti-Semitic Nazi collaborator, Gabrielle Bonheur "Coco" Chanel left her mark on the world when she rejected convention and freed women from their corsets in the... (Continue).

Can social commerce actually work in the west?

October 08, 2021 21:18 - 14 minutes - 13.4 MB

Just ten years ago, Instagram was in beta, Snap was in the womb, Vine (remember them?) and TikTok didn’t exist, your mom and dad weren’t “regulars” on Facebook, the iPhone 4S was about to be released, and ...(Continue).

Future Commerce Nine by Nine report: The return to brick and mortar?

October 08, 2021 21:08 - 10 minutes - 9.45 MB

Last year the pandemic accelerated a shift to digital that was already underway. Existing brands scrambled to improve their online experiences. New eComm brands popped up without any brick-and-mortar...(Continue).

Think it’s time for a reinvention? Brand collaborations is the way to go

October 08, 2021 20:49 - 17 minutes - 16.4 MB

Here’s a quick question for you: how many brand collaborations have caught your eye over the last few years (whether good or bad)? Chances are you can name a few. Some of them because it meant a partnership between favourite brands or it’s ... (Continue).

How Allen Edmonds created an eco-conscious brand

October 06, 2021 18:27 - 11 minutes - 10.3 MB

The Allen Edmonds recrafting story starts with a shocking math equation. There are nearly 8 billion people globally, approximately 16 billion feet, and the average shelf life of most shoes is only 8 to 12 months...(Continue).

Polaroid’s approach to marketing: Then and now

October 04, 2021 19:17 - 21 minutes - 20.1 MB

When you think of instant photography, the first name that comes to mind is Polaroid—the brand that made the crazy invention of printing a photograph as soon as it’s taken. Polaroid was founded over 75 years ago in 1937 by the American scientist and Polaroid founder Edwin Land. In 1944, Land ...(Continue)

The ultimate guide to early—and scrappy—customer research

September 28, 2021 19:52 - 11 minutes - 10.8 MB

You hear it all the time: The key to success is customer obsession. Simple, right? Sort of. Building a profitable company is an infuriating process because it’s both complex and simple...(Continue).

Jackson Cunningham of Tuft & Paw on the concept of validation in entrepreneurship, putting cats’ needs first, and investing in the customer experience

September 28, 2021 19:52 - 10 minutes - 9.66 MB

Before founding tuft & paw, the company that now has my heart (and all my time), I dabbled in several “real jobs” as well as founding two other DTC brands. Since I can remember, my passion has always had to do with creating. I like to bring ideas to life...(Continue).

TikTok trends: What brands need to know in 2021

September 28, 2021 19:52 - 18 minutes - 17.4 MB

Many of us would not have imagined TikTok as a powerful marketing tool when it came into the social media scene in 2016...(Continue).

Themed collections and collabs: How brands build excitement in 2021

September 28, 2021 19:52 - 16 minutes - 14.9 MB

Social media creators have risen to prominence in the past decade as powerhouse sales channels. They cultivate large audiences on various platforms and communities with whom they hold a tremendous amount of sway...(Continue).

Storytelling and identity for fashion brands: What it means

September 28, 2021 19:52 - 10 minutes - 9.8 MB

Before we get to the meat of this article, we need to express an unpopular opinion: No one cares about your brand’s origin story...(Continue).

How to take product sampling into the eCommerce space

September 28, 2021 19:52 - 14 minutes - 12.8 MB

Pop into a Costco any day around lunchtime and you’ll find the place swarming. It’s not just the massive quantities and wholesale deals that attract shoppers, either—it’s usually the samples...(Continue)

The wild world of being a sneaker broker

September 28, 2021 19:52 - 8 minutes - 8.12 MB

The first time I met Yuanrun Zheng (he goes by Z) was over FaceTime. He’s on a road trip. Not the vacation kind, the work kind. I call him and he picks up while driving in his minivan. He tells me he’s on a sneaker run...(Continue).

Wylie Robinson of Rumpl on creating a new category of blankets, prioritizing sustainability, and collaborating with artists

September 28, 2021 19:52 - 13 minutes - 12.1 MB

It was 2013, and a friend and I were on a surf and ski road trip through California. One morning was particularly cold, and it got me thinking about how grateful I was for the warmth of my sleeping bag... (Continue).

It's Rental SZN. Are men ready for it?

September 28, 2021 19:51 - 12 minutes - 11.6 MB

I grew up in a big family. Like 1 of 8 kids kind of big. Buying “new” was never an option. If I wanted clothes, I’d skim the racks of Goodwill or wait for hand-me-downs. And since...(Continue).

Griffin Thall of Pura Vida on leveraging creators for DTC growth

September 28, 2021 19:51 - 13 minutes - 12.1 MB

In 2010, I started Pura Vida—a handcrafted bracelet and jewelry brand with my best friend and business partner, Paul Goodman...(Continue).

Patagonia’s approach to marketing: Then and now

September 28, 2021 19:51 - 21 minutes - 20 MB

Patagonia’s history is the stuff of legend. In the 1960s mountaineer, Yvon Chouinard, picked up blacksmithing—between scaling cliffs—to create new climbing hardware...(Continue).

Berkley Bering of Past Life the Collective on building a sustainable, empathetic approach to fashion

September 28, 2021 19:51 - 10 minutes - 9.18 MB

I’m Berkley Bering, the founder of Past Life the Collective. We’re a slow fashion company out of Boulder, Colorado making choices primarily guided by what’s sustainable and ethical for our planet, our ...(Continue).

Otherland founder Abigail Stone on how storytelling & nostalgia fuel her brand narrative

September 28, 2021 19:51 - 12 minutes - 11.4 MB

I’ve always been a lifelong believer in the power of routine. Every morning I wake up, do my Headspace meditation, and light a candle. And after a long day at work, I plop down on the couch, exhausted ...(Continue).

Nintendo’s approach to marketing: Then and now

September 28, 2021 19:51 - 25 minutes - 23.8 MB

From hanafuda card company to the most recognizable name in video games, Nintendo’s 130+ years as one of the world’s most joyful brands is no accident... (Continue).

Nike’s approach to marketing: Then and now

September 28, 2021 19:51 - 21 minutes - 19.6 MB

The leading sports brand we know today as Nike started back in 1964, where it started as Blue Ribbons Sports (BRS). Founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman, the pair distributed ...(Continue).

How Brooklinen, TULA skincare, and others find, evaluate, and select creators

September 28, 2021 19:51 - 14 minutes - 13.2 MB

Brands have a visibility problem when it comes to ads. The numbers may not shock you: 40% of laptops already use ad blockers, and the rest of the Internet is catching up with this trend. As a result, one-third ...(Continue).

Halston x Netflix: The power of hype and timing

September 28, 2021 19:50 - 11 minutes - 10.2 MB

Have you noticed how media companies are rolling out physical product collections to springboard off the hype of a new show and its engaged audience? This trend is called linear commerce, and it's on the rise... (Continue).

It’s Gucci’s 100th Birthday. They’re just getting started.

September 28, 2021 19:50 - 8 minutes - 8.11 MB

It’s Gucci’s 100th birthday. 1 0 0. To commemorate it, they threw a runway show in April. Online. It’s a short film introducing their latest collection to songs like Gucci Gang (Lil’ Pump) and Green Gucci Suit (Rick Ross). Apparently, as of today, there are 22,705 songs out ... (Continue)

Biohacking Sleep: How Eight Sleep is inventing the sleep fitness category

September 28, 2021 19:50 - 8 minutes - 7.91 MB

Nutrition. Exercise. Sleep. Most people know that they need to eat well, move their bodies, and get some rest if they want a healthy lifestyle. But if you talk to anyone on a health kick, you’ll probably learn more ...(Continue)

The ultimate Creator guide to landing better brand deals

September 28, 2021 19:50 - 22 minutes - 20.5 MB

Great news: You don’t need millions of followers to make a living as a content Creator. Most people who land brand sponsorships have fewer followers than you think. Micro-influencers—accounts with less than 25,00... (Read more).

Dollar Shave Club’s approach to marketing: Then and now

September 28, 2021 19:50 - 25 minutes - 23.4 MB

People who work in advertising love watching ads. Everyone else? Not so much. Except for this one. If you haven’t seen Dollar Shave Club’s first ad ... (Read more).

Censorship on YouTube and Twitch: What creators need to know

September 28, 2021 19:50 - 19 minutes - 17.9 MB

In August 2019, YouTubers sued Google for discrimination. LGBTQ+ creators on YouTube took action after several of their videos were demonetized and suppressed...(Read more).

Clothing Rental Services Post-COVID

September 28, 2021 19:49 - 16 minutes - 15.4 MB

From new clothing rental platforms to traditional retailers, businesses in the fashion industry jumped on the rental trend well before the pandemic. However, even after the initial shock caused by ... (Read more).

Are conscious consumers causing retail to evolve?

September 28, 2021 19:48 - 19 minutes - 17.4 MB

You already know that digital purchases are growing at remarkable rates. Stats show the portion of total retail sales will rise from 15.5% in 2021 to 22.7% by 2025. Additionally, experts at eMarketer predict that ... (Read more).

Founder Aishwarya Iyer of pantry essentials company Brightland on conscious sourcing and bringing beauty to a pantry essential

September 28, 2021 19:48 - 11 minutes - 10.8 MB

It all started with a stomach ache in 2015. Several. After years of living in NYC and going out for meals every night, my partner and I decided to start using our kitchen again. Having been raised in a family of passionate cooks, I grew up cooking. But moving to the city for undergrad made me rebel against that. For years, I didn’t even ...(Read More).

5 reasons customers abandon carts, and how to stop it

September 28, 2021 19:48 - 14 minutes - 13 MB

How many times in the last month have you been shopping online, only to exit out of the website before completing the transaction? On your side of the experience, there could be many reasons why you don’t click ‘place order.’ Maybe you found a better deal elsewhere or you impulsively add items to your shopping cart and ... (Read more).

12 inspiring Black Creators to follow immediately

August 03, 2021 21:30 - 31 minutes - 28.9 MB

I recently connected with 12 inspirational Black Creators, many of whom started their social accounts because of the glaring gap in the Creator Economy. Namely, these individuals weren’t getting enough... (Read more).

3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes

August 03, 2021 21:28 - 13 minutes - 12.6 MB

The Age of the Creator is here. People have never had as much choice as they do now when they’re deciding what to buy. Americans see an estimated 4,000–10,000 ads per day. Likely as a result of the swelling influx of ads, 45% of people ... (Read more).

America’s obsession with coffee as consumers

August 03, 2021 21:26 - 10 minutes - 10 MB

As a kid... I still remember the aroma of dark roasted coffee every morning. I’d run downstairs and pour a bowl of cereal while my dad was on his second (or fourth?) cup. He was a Maxwell House guy. And sometimes a Folger’s fan too. I used to ... (Read more).

The cookie apocalypse is coming, and that's great news for Creators

August 03, 2021 21:25 - 12 minutes - 11.2 MB

You’ve probably heard that some significant changes are coming to how websites are tracking you online. These updates will have a lasting impact on the advertising content you see, how you shop, and ... (Read more).

9 factors that can impact Creator rates

August 03, 2021 21:24 - 23 minutes - 21.7 MB

Creator rates are unstandardized, unregulated, and shrouded in mystery. And it makes sense why they would be––every partnership with an influencer is unique, and a variety of factors ... (Read more).

The creators are unionizing. Here’s what it could mean for marginalized creators

August 03, 2021 21:22 - 10 minutes - 9.66 MB

When most people think of creators or influencers, they think big. They remember the TikTok insta-star who saw overnight fame for their pandemic ... (Read more).

From side hustle, to Nordstrom, to QVC: Curie founder Sarah Moret on mastering bootstrapped DTC growth

August 03, 2021 21:20 - 12 minutes - 11.5 MB

It was 2017 when I started to swap out all my makeup and skincare products with non-toxic, clean alternatives. With so many fantastic products coming out that worked and were made with safe ingredients, the chemical-laden ones ... (Read more).

Why we're drawn to Dispo

August 03, 2021 21:19 - 9 minutes - 8.35 MB

I recently woke up one Saturday morning to my Twitter timeline yapping about some app called Dispo that was in beta. If you know anything about the mythical community known as “Tech Twitter,” you’re ... (Read more).

Jason Wong of Doe Lashes on using bundles to boost AOV

August 03, 2021 21:17 - 11 minutes - 10.6 MB

As you’ve likely noticed, product bundling has become an increasingly popular strategy used by eCommerce merchants to boost average order value (AOV). This trend is happening for good reason: Bundles perform phenomenally... (Read more).

Standing out in a DTC saturated market

August 03, 2021 21:16 - 18 minutes - 17.2 MB

What’s been a leading factor behind DTC brands’ massive growth over retail for a few years? Perception. Removing the middleman has long created a perception ... (Read more).

The ethical dilemma of influencer marketing during the pandemic

August 03, 2021 21:13 - 8 minutes - 7.94 MB

I think we are all over grocery shopping in 2021. To top it off, once you take your sweaty mask off and finish unloading ... (Read more).

Ere Partanen on bringing the Finnish Long Drink to America, partnering with celebrities, and the power in ground-level marketing

August 03, 2021 21:09 - 10 minutes - 9.82 MB

It all started at a party in 2014. My friend Sakari Manninen and I had come from Finland to America for a ... (Read more).

Food is the new streetwear

August 03, 2021 21:05 - 12 minutes - 11.2 MB

If you’ve ever walked down Lafayette Street in Soho, NYC, you’ve likely weaved through the crowds of hypebeasts—humans devoted to acquiring the latest sneakers or limited-run apparel—waiting in line for the latest Supreme drop. Maybe you thought: who in the hell would wait hours in ... (Read more).

BANKNOTES minted by #paid

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