BANKNOTES minted by #paid artwork

BANKNOTES minted by #paid

288 episodes - English - Latest episode: about 1 year ago -

eCommerce, retail and creator economy news from BANKNOTES
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Marketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing
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Episodes

How an agency comprised solely of Gen Z employees creates viral ad campaigns

January 28, 2022 15:39 - 20 minutes - 18.4 MB

What do Salt-N-Pepa, Wilson Phillips, and Whitney Houston all have in common? They are all prominent figures that some of my Gen Z friends have never heard of. Ever. I know it’s mind-boggling, but there are people in this world who don’t know all the lyrics to “Shoop” by heart. Do you know who members of Gen Z heard of, though?  Younger megastars who rose to fame on YouTube and TikTok like Charli D'Amelio, Loren Gray, and Brent Rivera. There’s no getting around it. Gen Z has different ce...

Pabst Blue Ribbon marketing: Then and now

January 28, 2022 15:34 - 24 minutes - 22.5 MB

It’s barely 2022 and we’ve already seen the first brand $&@! up of the year from Pabst Blue Ribbon.    In a tweet that has since been deleted, Pabst Blue Ribbon attempted to make fun of the Dry January trend by suggesting people replace alcohol with … something else.  What the tweet lacked in wit it made up for with virality. Some people thought it was edgy (was it?) while others took offense to the original tweet and some of the brand's replies, particularly one that quipped, “Ask your mo...

15 creators like Ceara O’Sullivan and CJ Eats share their best piece of advice for aspiring creators

January 19, 2022 16:31 - 26 minutes - 23.9 MB

I recently came across this killer tweet from Gumroad.     I loved the short bits of advice—especially: Don’t be the person telling yourself “no” Promote. If you don't promote, no one will Learn the mindset, patterns, habits, and systems of the creators you idolize, and incorporate those into your daily lives But, these <280 character tweets weren’t enough to fully satiate my curiosity on how creators are thriving. It made me want to dive deeper.  So, I connected with some of my favo...

Content and commerce: How to leverage hype to boost sales

January 17, 2022 18:48 - 17 minutes - 16.1 MB

While content and commerce strategy is nothing new to forward-thinking brands, it could require a mindset shift for some businesses who’ve long had a mentality that’s anchored in paid ads. However, making the step towards content and commerce strategy will help you generate hype, and boost sales. Sounds good, right? Let’s see why the combination of content and commerce is a marriage made in heaven...(Continue). 

The creator economy: 2022 predictions from industry experts

January 14, 2022 18:07 - 29 minutes - 26.9 MB

2021 has been the year of unimaginable and rapid-fire innovation for the Creator Economy.  We’ve seen everything from individual creators experimenting with blockchain to traditional Venture Capital firms investing heavily into tools for creators. Much of what has become the status quo in 2021 was unthinkable for both creators and brands only a few short years ago. And momentum is only growing as we move into 2022... (Continue). 

Social media trends to watch for in 2022

January 12, 2022 18:54 - 15 minutes - 14.1 MB

If you want to amp up your social media game and come face-to-face with a significant Gen Z audience, TikTok is the place to be. Many other social media platforms are taking note, too. We’re seeing a shift toward TikTok’s short-form, snackable video content concept with platforms shifting focus to similar offerings (like Instagram Reels, Facebook Stories, and YouTube Shorts). In 2021 TikTok has more than a billion active users, and brands have only just started waking up to the advertising...

Doritos marketing: Then and now

January 12, 2022 15:59 - 20 minutes - 19.1 MB

Before Disneyland opened in 1955, Frito-Lay’s founder Herman Lay wanted in on the action. Lay struck a deal with Disney to open a Mexican restaurant, Casa de Fritos, as part of the theme park’s experience.  Enter Alex Foods, Casa de Fritos’ tortilla distributor. Owned by the Morales family, California immigrants from Sonora, Mexico, Alex Foods delivered ingredients to the restaurant for years. One day a salesman noticed stale tortillas in the garbage and told the kitchen they could salvage ...

How Insecure's Issa Rae is inspiring a generation of content creators

January 07, 2022 14:21 - 14 minutes - 12.9 MB

It has been five years since the HBO tv series, Insecure premiere. The show—written and produced by Issa Rae—has gained massive media attention and a loyal following of fans. With the series recently coming to an end, fans are not only praising Insecure for its writing but also for the relatability of its characters and... (Continue).

Walgreens’ approach to marketing: Then and now

January 05, 2022 15:07 - 26 minutes - 24 MB

Charles Walgreen didn’t find his life'sdidn't calling until he lost part of his finger. While working at a shoe factory, Walgreen accidentally severed the top of his finger. The doctor who treated him convinced him to become an apprentice for a local druggist, and Walgreen soon got a job working at Horton's Drugstore...(Continue). 

Smarter audiences are pressuring fitness creators to run ethical businesses

January 03, 2022 16:06 - 19 minutes - 17.6 MB

If you were to stumble upon r/Unbalanced_athletica, you’d be scrolling through a byproduct of Taylor’s evolution from YouTube creator to CEO of two brands that don’t always live up to their promises...(Continue). 

2022 State of CBD advertising

January 03, 2022 16:02 - 22 minutes - 20.4 MB

If it seems like everyone is talking about CBD products, it’s because they are. But that’s not necessarily great for any one CBD brand... (Continue). 

Eli Weiss on chasing curiosity, playing the long game, and how to be a good boss

January 03, 2022 15:59 - 10 minutes - 9.79 MB

Meet Eli Weiss, the Director of Customer Experience at OLIPOP. I’ve known Eli for a while now and have loved watching his journey unfold, going from working at a flailing luggage brand (not Away!) to where he is now, a thought-leader on how to take care of your customers. Even better, he looks after his people like they’re his own... (Continue). 

Marketing lessons from Marvel

January 03, 2022 15:55 - 18 minutes - 16.8 MB

Not to be dramatic, but I was shaking with excitement after watching the Marvel Phase 4 Teaser.  All the emotions of witnessing beloved characters coming back to life and the excitement of new stories to be told... (Continue). 

How to use live events to capture the attention of Gen Z

December 27, 2021 15:50 - 22 minutes - 20.3 MB

Gen Z is the world’s first digital natives. Unlike their Millennial parents, these young adults grew up on social media with devices glued to their hands... (Continue).   

#tiktokmademebuyit: Community commerce for customer acquisition

December 24, 2021 15:50 - 29 minutes - 26.6 MB

I started my Sunday morning out as everyone does—laughing at the dogs of TikTok, trying to decide whether or not I have “Renegade” worthy dance moves (I do not), and searching for Shibu Inu advice (Ohhhhhh, I should have bought last year—thanks TikTok)...(Continue).

Jacob Zuppke on AutoPets’ DTC origins, and embracing the new creator model

December 21, 2021 15:02 - 14 minutes - 13.2 MB

If you’re a cat parent, you’re probably familiar with the (rather unfortunate) necessity of having a litter box inside your home. In addition to being an item you want to be tucked out of the way, traditional litter boxes require you to scoop the litter by hand, which is an entirely...unpleasant task...(Continue). 

Influencer Marketing is creating a demand for related jobs

December 21, 2021 14:59 - 11 minutes - 10.6 MB

The value creators bring to the table for brands both large and small is undeniable. From increasing brand awareness to generating millions of dollars in sales, creators and influencers have become powerful tools for brands who want help connecting with customers... (Continue). 

Virgil Abloh, the modern-day polymath

December 21, 2021 14:54 - 10 minutes - 9.84 MB

He’s the son of Ghanian immigrants who wound up in Rockford, Illinois. Raised on skateboarding, hip-hop, and indie rock music, he was surrounded by creativity. And resourcefulness... (Continue). 

Focusing on customers and leading with compassion by Lainie Schreiber of Latico Leathers

December 20, 2021 15:50 - 12 minutes - 11.5 MB

Growing up, my mother pretended to enjoy shopping with me. Many times, when shopping for school or special occasion clothes, she said I would take 10 times longer than any normal person because I’d obsess over products’ stitching, construction, materials, and value...(Continue). 

Absolut's approach to marketing: Then and now

December 17, 2021 16:00 - 24 minutes - 22.8 MB

Vodka may be most commonly associated with Russia, but the drink is just as important to the country’s maritime neighbor, Sweden. Sweden is part of the “vodka belt”, a group of countries in Eastern and Northern Europe that produce and consume primarily spirits (as opposed to beer in Germany or wine in France)...(Continue). 

Article's Duncan Blair on influencer marketing and the power of being underestimated

December 15, 2021 16:27 - 8 minutes - 7.37 MB

Over the past twenty years, I’ve worked in a variety of marketing roles at both brands and agencies.  The common thread? It’s all been in tech.  I was fortunate to start my career as the first marketing hire of a tiny startup telecommunications brand in New Zealand. We grew to become the number three brand in the market, and I spent six wonderful years there. I learned from great leaders and enjoyed incredible opportunities to test myself...(Continue). 

Luxury fashion’s obsession with gaming

December 13, 2021 20:35 - 6 minutes - 6.21 MB

Last week, Balenciaga made a bold announcement. It’s creating a new company division: The Metaverse.   Sounds wacky, until it’s not. If ever there was a moment to believe that luxury fashion has a place to coexist in the metaverse, that time is now... (Continue). 

Instagram collabs: What’s in it for brands?

December 13, 2021 20:29 - 5 minutes - 4.59 MB

It’s still in its infancy, with Instagram running the feature for testing. However, brands should keep an eye on this new, promising feature. Let’s look at what it is, how it works, and what brands can do with it... (Continue). 

Who runs the world? (Creators)

December 13, 2021 20:20 - 24 minutes - 22.5 MB

Simply put: Creators are already running the world. Let’s take a closer look at some surprising examples of how creators influenced the masses, how industry bigwigs are changing to support creatives, and why now is the best time for brands to partner with and support creators... (Continue). 

Want a positive creator marketing program? Do this first.

November 26, 2021 18:00 - 7 minutes - 6.46 MB

Stumped on how to run a kickoff call for your creator marketing program? Look no further! Follow along as we cover the 5 topics to include in your call to help you succeed… (Continue). 

Michelin's approach to marketing: Then and now

November 25, 2021 18:09 - 24 minutes - 22.1 MB

When brothers Edouard and Andre Michelin took over their grandfather’s family business in the 1880s, it was in the hopes of reviving a failing company. Michelin et Cie. mainly made vulcanized rubber products for agriculture, small tools, and other farm equipment. But in 1889, a cyclist came sniffing around their rubber factory, hoping to repair his flat tire ... (Continue).

Patagonia's approach to marketing: Then and now

November 19, 2021 16:00 - 21 minutes - 19.9 MB

“Fast fashion” vs. “sustainable fashion”—you know one is bad, the other is good, and that more clothing brands are advertising sustainability to satisfy eco-conscious consumers.  But have you ever stopped to wonder what makes fashion sustainable?...(Continue)

DTC holiday gift guide 2021

November 15, 2021 16:00 - 14 minutes - 13.4 MB

There are plenty of holiday gift guides online filled with generic gift ideas, but they rarely encompass varying sectors (like beauty, food, drinks, clothing, pets, kids, home, etc). We wanted to create a gift guide that solved these problems, so we talked to 19 leaders in the eCommerce and DTC spaces and found their top three gift recommendations for the holiday season...(Continue).

Gatorade's approach to marketing: Then and now

November 12, 2021 18:00 - 21 minutes - 19.9 MB

Here’s a weird fact: In the 1960s, many athletes were told not to drink water during their training sessions. Coaches thought water caused nausea and cramps.  At the time, it was normal for a football player to lose several pounds of water weight during a game. Then in 1963, University of Florida football coach Dwayne Douglas asked a simple question: Why would football players lose so much weight during practices and games … but didn’t seem to ...(Continue).

Fly by Jing, Rebecca Minkoff, and other creators are using OnlyFans. Should you?

November 10, 2021 19:41 - 12 minutes - 11.6 MB

In mid-August 2021, OnlyFans once again hit the news cycle—but this time it wasn’t because of what you might expect. The platform announced it was banning ‘explicit content’—causing an uproar on social media for days.  Why is this significant? You might even be thinking: isn't’ that what the platform is all about?...(Continue).

How Zenni drives record numbers through partnerships with Chicago Bulls, Iris Apfel, Rashida Jones, & more

November 10, 2021 15:06 - 20 minutes - 19.1 MB

Zenni Optical is everywhere.  Its gorgeous glasses light up social media, with hundreds of Creators praising Zenni’s name. Its frames rest on the faces of celebs like Rashida Jones and Iris Apfel. Zenni’s logo is even on the Chicago Bulls jerseys...(Continue).

From IT to tea: Andy Hayes’s journey with Plum Deluxe

November 10, 2021 14:56 - 7 minutes - 6.66 MB

I lived in Europe for a long time working as a software expert in an enterprise company, but life has a way of throwing you curveballs. I loved my job, but after numerous corporate mergers, I ended up leaving that industry and found myself working in tourism. This was way back in the day—Facebook was coming up and smartphones were getting popular, and I was learning how to apply my knowledge of computers and help small to medium-sized businesses market themselves in this new online world......

World War II marketing: Then and now

November 10, 2021 14:52 - 18 minutes - 17.2 MB

Do you feel it’s your patriotic duty to pay for the costs of the pandemic? Probably not—but not because you’re a monster. You’re but a humble citizen of your nation who’s trying to get through it as much as the next person. You’re doing what you can with the resources you have.  Also, the American government would never ask you to pay—at least not directly... (Continue)

Building brand loyalty: Retaining your best customers while creating a lasting community

November 05, 2021 15:54 - 13 minutes - 12.6 MB

Sometimes the drive to scale and expand is front and center in the minds of brand owners. And while that’s a good thing depending on where you see the future of your business going, there’s another thing to set your sights on that will help you get there. Brand loyalty... (continue).

Instagram SEO: Marketers and influencers share 8 tips to get started

November 03, 2021 20:02 - 19 minutes - 18.2 MB

When you hear “SEO,” your mind probably thinks about long-form articles and Google search. But the truth is SEO is baked into everything online, and that includes social media platforms—like Instagram.  Jess Sanfilippo is the Head of Social at House of Wise. From organic to paid social, she’s worked with it all.  But her experience with Instagram lies beyond the surface: Jess is a strategist, and she saw an opportunity with SEO... (Continue). 

Creators, not brands, are the linchpin to Web 3

November 03, 2021 19:58 - 8 minutes - 7.39 MB

A few weeks ago... I was sitting in a Discord channel with 1,500 raging crypto heads. We were waiting for a link to drop that would let us Mint an NFT before the real NFT. Think of it as the drop before the drop. The link hit Discord and before you knew it all 888 NFTs sold out. In three minutes. Three. Minutes. “We sold them for free”, Jeremy Booth said. He’s the ringleader behind Bushidos, a creative community that’s building projects on the blockchain, centered around the theme of samu...

The anatomy of a great collab

November 03, 2021 19:55 - 9 minutes - 9 MB

There isn't a day that goes by where some brand or creator announces another "collab", "drop", "capsule collection", or "partnership". Have we lost the plot? Collabs used to mean something. The more noise there is, the higher chance there is that we're losing the meaning of what makes a great cultural collab... (Continue) 

Marvel’s approach to marketing: Then and now

November 03, 2021 18:38 - 25 minutes - 23.4 MB

The Marvel Cinematic Universe, one of the most successful movie franchises of all time, was created over 80 years ago. Marvel's journey started as a comic book series back in 1939. After selling more than 80,000 copies of the first issue, the creators of the comics launched the second edition—setting in motion what would become a massive brand in today's world... (Continue). 

Ways brands are optimizing their website with UGC to boost conversions

November 01, 2021 17:00 - 21 minutes - 20 MB

The primary benefit of user-generated content (UGC) to brands is that it directs customers—customers who you may never find through other marketing initiatives—right to your product pages. And, it influences them to buy. Stats show 93% of buyers find Creator content useful when making a purchase. Want anecdotal evidence as well? This week alone, I’ve already purchased two products (a pillow and a pre-workout) that Katie recommended. Not to mention some killer sunglasses ... (Continue). 

Dead artists and ad campaigns: Is it okay to use art to sell?

November 01, 2021 14:45 - 11 minutes - 10.4 MB

Is advertising art? To answer that question, you may need to ask yourself more questions.  Think about the last time you saw an ad that made you feel something. When your brain registered that you were looking at an ad, did your emotional response change? ... (Continue). 

IKEA's approach to marketing: Then and now

October 29, 2021 16:57 - 22 minutes - 20.5 MB

If you want to test your relationship, assemble some IKEA furniture with your partner. If you make it through the experience with your relationship intact, you can probably handle whatever life throws at you. If you make it through without yelling at each other, you should probably ... (Continue).

How Nike, Rootine, Tarte, and other brands are capturing consumers’ hearts with personalization

October 25, 2021 15:42 - 22 minutes - 20.7 MB

What’s the hottest marketing trend for ecomm brands? Personalized online shopping experiences. Relevant stats say: 91% of consumers are more likely to shop with brands that provide relevant offers 71% of consumers are frustrated with impersonal shopping experiences While these stats are powerful alone, ... (Continue). 

Brands like Starbucks, oVertone, and Nike + Run Club are using gamification to boost customer experiences–will it work for you?

October 22, 2021 14:39 - 12 minutes - 11.7 MB

Remember back in 2016 when what felt like everywhere you went people were glued to their phones, huddled together in groups, and trying to catch a nearby Pokémon? App-based Pokémon Go offered huge lessons to brands everywhere on what happens when you combine community, offer rewards for doing certain actions, and having fun doing it. More on that in a minute ... (Continue). 

Levi's approach to marketing: Then and now

October 18, 2021 17:00 - 23 minutes - 21.9 MB

Did you know jeans are a direct byproduct of the California Gold Rush? From 1848–1855, 300,000 people moved to California to make their fortune in gold. While most miners came up short in the end, the companies that supplied the exploding population with goods made a killing...(Continue). 

The TikTok method that scored Run Gum 7k followers in 6 Hrs

October 16, 2021 15:52 - 26 minutes - 24 MB

I recently stumbled across a TikTok account that I adored, @growithjessie. Every year, I try to grow a garden, and every year, it turns into a rotten pile of weeds. Because I wasn’t born with a green thumb, I’ve started to consult the internet for gardening pointers. When I saw that Jessie was sharing tips on how to grow literally anything in the comfort of your own home, I was hooked... (Continue). 

Joanna Mahserdjian of Upstate Rug Supply on building a modern heritage brand

October 14, 2021 15:18 - 9 minutes - 8.35 MB

While in college, I would frequent flea markets and explore design magazines at every chance I could. I was drawn to art history classes, and had a curiosity to understand the culture and story behind each piece we studied... (Continue).

Pop-up Shops: Are they worth trying—and could it work for your brand?

October 14, 2021 15:18 - 12 minutes - 11.1 MB

Walk around any city and you’re bound to find one. Hop on social media and you’ve probably seen friends’ posts about visiting one. What used to be limited to mall kiosks is now finding its way into vacant retail spaces. We’re talking about pop-up shops, and while they seem to appeal to shoppers...(Continue).

Product line diversification: How and why DTC brands are expanding from their core offerings

October 14, 2021 15:18 - 13 minutes - 12.4 MB

The old DTC  was simple, and it worked. Brands would launch a flagship product, promote it heavily via paid ads on social media, and sales would roll in. Early adopters of this strategy did well, and their customer bases grew quickly...(Continue).

Merch is the new luxury

October 14, 2021 15:17 - 6 minutes - 5.61 MB

The other night I was drinking with friends at a neighbourhood bar when a dude I've never met walks up and ordered a drink. He's wearing normal clothes, you know, like a polo, shorts, shoes... (Continue).

Jordan Karcher on creating social impact through Grounds & Hounds Coffee Co.

October 14, 2021 15:17 - 13 minutes - 12.5 MB

I grew up dreaming of becoming a professional baseball player. When life threw me some curveballs as a baseball player, I stepped into the beverage industry and grew my business skills. Down the road, I adopted my Dalmatian, named Molly... (Continue).