Nike’s approach to marketing: Then and now
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English - September 28, 2021 19:51 - 21 minutes - 19.6 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The leading sports brand we know today as Nike started back in 1964, where it started as Blue Ribbons Sports (BRS). Founded by Philip Knight, a track athlete at the University of Oregon, and his coach Bill Bowerman, the pair distributed ...(Continue).