B2B SaaS Marketing Snacks

10 - What role does brand play in your marketing?

November 07, 2020 02:03 - 11 minutes - 10.5 MB

Brand awareness can be divided into the following categories: Brand recall: ensure that prospects you marketed to months prior will remember your brand once they encounter the challenge you solve Brand recognition: refers to the concept of demarcation, that’s where logos and jingles come in to identify your brand and also drive brand recall later on Brand dominance: achieved when you dominate the niche market you carved for yourself – it’s the highest level of brand awareness. B...

9 - How to forecast revenue with CAC, ARPU and churn

October 23, 2020 01:12 - 12 minutes - 11.6 MB

Customer Acquisition Cost (CAC) can be calculated a few different ways based on the goal. For financial forecasting and valuation purposes, CAC as a profitability number should be all-inclusive. On the other hand, for the purposes of strategic and tactical marketing management, CAC might not include salaries and instead focus on discretionary spend. Knowing what your CAC number really means is important to help make better sense of other numbers like Months to Recover CAC (MRC) and...

8 - What should you put on your first marketing dashboard?

October 16, 2020 01:45 - 14 minutes - 13 MB

You don’t need a sophisticated tech stack, you can start with a simple manual spreadsheet (like a bowler chart) then create automated dashboards as you scale: Start small – pick 10–15 of the most important metrics Tracking both leading and lagging indicators – the full ‘story’ is only told when they’re looked at together Input numbers on a weekly basis Use absolute numbers, try to avoid percentages Use raw numbers – limit the number of formulas to calculate things Define every...

7 - How do you run quick go to market experiments?

October 09, 2020 21:07 - 11 minutes - 10.5 MB

Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests.

7 - How to run quick go to market experiments

October 09, 2020 21:07 - 11 minutes - 10.5 MB

Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests: Pick an audience. Who’s your product for? Envision a persona who has a problem. A job to be done so to speak. Some kind of pain. Maybe they are in a specific industry, or have certain titles. Create a value proposition to address the job to be done. What’s it for? Ideally you can make a promise, and create some compelling content that...

6 - How do you start with B2B content marketing?

October 07, 2020 13:30 - 11 minutes - 10.2 MB

Content marketing shouldn’t be complicated. In fact, it’s pretty simple. Start by simply answering the questions your prospects have. Then, make sure you’re following the basic rules for B2B content: Know its purpose (What's the goal of this piece of content? Inform? Help someone level up?) Speak to a specific problem and person (Who is the person asking the question? What is their level of awareness?) Display expertise (Become the trusted guide. Speak their language. Show that...

5 - When is the right time to really invest in marketing? Hint: at PMF

October 03, 2020 21:02 - 10 minutes - 9.26 MB

"When should we seriously invest in marketing?" We think it's time to ramp up your marketing efforts as soon as you have product-market fit (PMF). But how do you measure product-market fit? In this episode, we go over our definitions of product market fit and the frameworks we use to determine PMF.

5 - When is the right time to invest in marketing? Hint: at PMF

October 03, 2020 21:02 - 10 minutes - 9.26 MB

"When should we seriously invest in marketing?" We think it's time to ramp up your marketing efforts as soon as you have product-market fit (PMF). But how do you measure product-market fit? In this episode, we go over our definitions of product market fit and the frameworks we use to determine PMF.

4 - Why are CMOs fired more than any other executive?

September 30, 2020 14:30 - 12 minutes - 11.2 MB

In this episode, we're answering the questions: Why do CMOs get fired more than any other leadership role in the C-suite? What are the pitfalls for marketing leaders joining growing software companies? What are some of the indicators for long term success in the role?

3 - What changes from SMB to Enterprise? How do you move upmarket?

September 26, 2020 21:17 - 10 minutes - 10.1 MB

"How do I move my software product upmarket?" Before you can make that shift, you need to understand the different requirements between your current customer base and the one you want to have.

2 - What are your marketing priorities? Where do you start?

September 25, 2020 17:34 - 10 minutes - 9.92 MB

This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction. Additional resources: Dave Gerhardt - the "get closer to revenue" guy Marketing is like driving a car - an article by Stijn Hendrikse

1 - Introducing B2B SaaS Marketing Snacks

September 12, 2020 21:25 - 2 minutes - 1.9 MB

Welcome to the B2B SaaS Marketing Snacks podcast. This series is dedicated to helping you become an expert in marketing so you can grow your software company's revenues quickly and set the foundation for long term marketing growth. Each week, we'll bring you short-form strategic and tactical concepts that you can adopt into your own playbook right away. Lessons

Introducing B2B SaaS Marketing Snacks

September 12, 2020 21:25 - 2 minutes - 1.9 MB

Welcome to the B2B SaaS Marketing Snacks podcast. This series is dedicated to helping you become an expert in marketing so you can grow your software company's revenues quickly and set the foundation for long term marketing growth. Each week, we'll bring you short-form strategic and tactical concepts that you can adopt into your own playbook right away. Lessons

B2B SaaS Marketing Snacks

Episodes