2 - What are your marketing priorities? Where do you start?

B2B SaaS Marketing Snacks

English - September 25, 2020 17:34 - 10 minutes - 9.92 MB - ★★★★★ - 11 ratings
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 1 - Introducing B2B SaaS Marketing Snacks

Next Episode: 3 - What changes from SMB to Enterprise? How do you move upmarket?

This episode answers the question "How do I prioritize my marketing initiatives"? First, do a gut check. What's the status of your current marketing function? Then, ask how your marketing team can get closer to revenue and reduce funnel friction.

Additional resources:

Dave Gerhardt - the "get closer to revenue" guyMarketing is like driving a car - an article by Stijn Hendrikse