4 - Why are CMOs fired more than any other executive?

B2B SaaS Marketing Snacks

English - September 30, 2020 14:30 - 12 minutes - 11.2 MB - ★★★★★ - 11 ratings
Marketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 3 - What changes from SMB to Enterprise? How do you move upmarket?

Next Episode: 5 - When is the right time to invest in marketing? Hint: at PMF

In this episode, we're answering the questions:

Why do CMOs get fired more than any other leadership role in the C-suite? What are the pitfalls for marketing leaders joining growing software companies? What are some of the indicators for long term success in the role?