At Capacity
17 episodes - English - Latest episode: over 4 years ago -The At Capacity Podcast provides agencies with insights to help them grow when they're hitting their workload capacity. Jacob Monash interviews agencies, and the experts who support them, to find out how to take on more clients, staff and projects, and the role that technology plays.
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Episodes
Mark Laughlin on building a story that sells your business
February 13, 2020 18:00 - 32 minutes - 74.9 MBDoes your marketing copy talk about your business rather than your customers? If so, you might be missing an important component of the story that attracts customers to buy from you. That’s what I’m discussing with my good friend Mark Laughlin on the episode today. Mark writes marketing copy for the fitness industry, and he’s a master at connecting with customer’s needs and showing them the value of the companies he works with. We discuss how companies can build trust by focusing on their cu...
Maryse Benhoff on the importance of standards for quality language translations
February 06, 2020 18:08 - 26 minutes - 59.6 MBJoining me on the show today is Maryse Benhoff, president of BG Communications, a translation firm focused on providing quality linguistic services for over 25 years. Maryse is also the Chair of the ISO/TC37/SC5 committee, which handles standards for translation and interpretation. We talk about the importance of structure and standards to translation workflows, how ISO has been instrumental in helping the translation industry self-regulate worldwide, and how Maryse and her team have coded t...
Ben Froedge on using Google Analytics to demonstrate value to clients
January 30, 2020 20:14 - 27 minutes - 64.1 MBJoining me on the show today is Ben Froedge, who helps design and marketing agencies go from data-bankrupt to data-driven, and in the process, prove to clients the value they’re delivering. We go in-depth with Google Analytics, where Ben explains how this free tool can be used to measure and demonstrate the bottom-line results that agencies deliver.
Tim Stringer - Being more productive with the GTD method and technology
January 23, 2020 18:52 - 34 minutes - 79 MBJoining me on the show today is Tim Stringer, founder of Technically Simple. For 16 years Tim has worked to coach, teach and consult with businesses to find their organizational purpose, and to help them thrive with modern technology. We talk about a shared passion, the Getting Things Done method - a system that clears your head and clarifies your commitments. We also talk about useful productivity tools for teams in the workplace, and how to go about implementing them effectively.
Meg Cumby on getting testimonials without the awkwardness
January 16, 2020 19:16 - 29 minutes - 66.4 MBDo you feel awkward or afraid to ask clients for a testimonial or to participate in a case study? That’s what I’m discussing on my episode today with Meg Cumby, a consultant focused on getting her clients effective testimonials that build trust with potential prospects. Meg discusses how to elicit natural stories from clients by guiding them through a series of questions. She also covers how to go about collecting testimonials, and how Kanban boards both physical and digital have helped her ...
Bryan Montpetit - from programmer to translation agency owner
January 09, 2020 19:42 - 28 minutes - 66.2 MBOn this episode I’m talking to Bryan Montpetit, founder of Montlingo, a translation agency based in Quebec, Canada. Montlingo provides language businesses and other language service companies. Bryan shares his unique journey, originally hailing as a programmer analyst before bringing his expertise to the translation space. We talk about advice for picking translation tools, whether to code your own, and the benefits of automation to enhancing customer service.
David Hutcheson and human customer support in an automated world
December 19, 2019 17:31 - 28 minutes - 64.3 MBOn this episode I’m talking to David Hutcheson, founder of Voice and Tone (formerly known as London Support), a customer support agency that helps businesses plan, execute and manage their customer support strategy.. David shares his expertise on how companies from small to big can implement customer support, the technology that helps make interacting with customers easier, and a fantastic initiative to help those with jobs displaced by automation.
Céline Imbaud on taking risks with technology to enable her team
December 10, 2019 16:38 - 27 minutes - 36.8 MBOn this episode I’m talking to Céline Imbaud, founder of ITC Translations, a language translation company celebrating their 20th anniversary. Céline discusses her experience growing a successful team with offices across three countries, as well as how taking a big risk with technology has paid off for both ITC’s team and clients.
Aron Sawyers on using video to grow brands and tell stories
November 19, 2019 21:04 - 16 minutes - 23.3 MBOn this episode I’m talking to Aron Sawyers, founder of AS Visuals and a video content strategist. Aron has some handy tips for creating video to explain and sell business services and brands. For example, imagine having a video business card that you could send out or even just put in your email signature, that more authentically explains what your company does than text ever could.
Anja Jones on building an award-winning internship scheme for translators
October 22, 2019 16:50 - 20 minutes - 27.4 MBOn this episode I’m talking to Anja Jones, Managing Director of AJT, a translation and localization agency based in the UK. AJT was recently recognized by ITI (The Institute of Translation & Interpreting) for contributions to the translation community through their Graduate Junior Translator Scheme, so I was excited to learn more about what Anja had created. We also talk about some handy tools - one called Smartling, which is bringing greater transparency to translation, and TimeTac, an app ...
Brittany and Chris Clarke on building apps for small businesses
October 15, 2019 20:33 - 17 minutes - 17.7 MBOn this episode I’m talking to Brittany and Chris Clarke, owners of Midnight Drive Apps. As a husband and wife team, they build affordable apps to local businesses in British Columbia, Canada. We talk about the kinds of apps small businesses can benefit from, some tips for figuring out what would make a great app, and a time-saving set of tools for social media marketing.
William Guzzo on how communication tools empower his growing education company
October 08, 2019 17:24 - 28 minutes - 42.7 MBOn this episode I’m talking to William Guzzo, Managing Director at Inspiration Education. Inspiration Education offers tutoring to high school students across New Zealand that goes far beyond exam preparation - it builds long-lasting mental and personal skills for future success. We talk about the learnings of growing from a small to a medium-sized business, thoughtfully implementing new communication tools, and a cool little app called Donut that helps employees get to know one another.
Patrice Embry on the role project managers play in agencies
August 08, 2019 05:55 - 28 minutes - 36.6 MBOn this episode I’m talking to Patrice Embry, a digital project manager with over 20 years of experience across a variety of industries. Patrice also offers project management consulting to help companies figure out how project managers can fit into their businesses. We talk about the benefits a project manager brings to an agency, how to go about hiring and working with one successfully, and useful project management tools for planning ahead.
Ana María Zúniga on building teams and technology for her translation agency
July 04, 2019 19:02 - 17 minutes - 17.2 MBIn today’s episode of At Capacity, I talk to Ana María Zúniga, founder and president at AZ World Translation and Interpretation. Over the past ~20 years, Ana Maria has focused on building a great team in order to deliver AZ World’s focus of translating quality policy and procedure documentation for corporate clients (among other services). We talk about building a great team to complement your strengths, a trio of tools for continuously generating and managing leads, and the importance of tra...
Lise Alain on evolving technology and services for the translation industry
June 20, 2019 18:21 - 22 minutes - 30.9 MBIn this interview I speak to Lise Alain, president at LAT Multilingual, about how she has continued to run a successful translation agency for 20 years by adapting service offerings and technology to the shifting language services landscape. We talk about the importance of regional translators, the evolution of tools all the way from paper to Excel to cloud-based solutions, and the importance of translation to those looking to break into asian markets.
David Wheatley on reducing data entry at his translation agency
May 23, 2019 05:35 - 20 minutes - 29.8 MBIn this interview I speak to David Wheatley, a previous client of mine, about his goal to reduce admin and duplicate data at his translation agency. David owns Dot Comma Translations in the UK, which specializes in legal translations, immigration visa translations, and translations for the private school sector. Their motto is "Translations that just make sense".
Louisa Rook on complementing productivity apps with paper-based methods
May 16, 2019 18:32 - 28 minutes - 28.4 MBIn this interview I speak to Louisa Rook, a good friend of mine, about how a combination of online tools and paper based methods can help business owners and their teams succeed at getting things done. Louisa owns TenTen, based in New Zealand, that helps companies get organized and productive. Their motto is "get it done". She's also been working on a productivity planner to help female entrepreneurs bring wellness into their lives. Louisa offers some great tips for helping your team adopt c...