Mark Laughlin on building a story that sells your business
At Capacity
English - February 13, 2020 18:00 - 32 minutes - 74.9 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Does your marketing copy talk about your business rather than your customers? If so, you might be missing an important component of the story that attracts customers to buy from you. That’s what I’m discussing with my good friend Mark Laughlin on the episode today.
Mark writes marketing copy for the fitness industry, and he’s a master at connecting with customer’s needs and showing them the value of the companies he works with. We discuss how companies can build trust by focusing on their customer’s needs first and foremost, whether in the form of free downloads, email series, or strong website copy.
Does your marketing copy talk about your business rather than your customers? If so, you might be missing an important component of the story that attracts customers to buy from you. That’s what I’m discussing with my good friend Mark Laughlin on the episode today.
Mark writes marketing copy for the fitness industry, and he’s a master at connecting with customer’s needs and showing them the value of the companies he works with. We discuss how companies can build trust by focusing on their customer’s needs first and foremost, whether in the form of free downloads, email series, or strong website copy.
Jump ahead to the following times if you’re interested in a specific topic:
1:28 - Intro to Mark and what he does
6:01 - Creating a funnel by talking about customer needs
13:48 - Structuring the story of your emails / lead magnet
21:13 - Tips on building your business story
Email Mark at [email protected] - Mark has been instrumental in helping me write my own 5-lesson email course, and I can happily recommend him to anyone struggling to write content that connects with their customers on an empathetic level rather than sounding “sales-ey”.
Find more information about the StoryBrand method here: https://storybrand.com/ . And check out Donald Miller’s seminal book - Building a Storybrand - here: https://buildingastorybrand.com/ .
Lastly, as always, you can reach me at [email protected] .