The Majestic SEO Podcast
84 episodes - English - Latest episode: about 1 month ago -The Majestic SEO Podcast is a monthly panel of SEO experts, debating today’s burning SEO-related issues, hosted by David Bain. David also interviews SEO experts on a one-on-one basis as part of the series.
Previous topics include:
- What are the best approaches to SEO in 2023?
- What are the new and old approaches to link building?
- What are the best approaches to Social Media Marketing in 2023?
- What are the best approaches to Analytics in 2023?
- What are the different perspectives between working for an Agency vs In-House?
- SEO for large enterprise sites vs SEO for small businesses
- How do you manage teams remotely or how do you want to be managed remotely?
- How should SEOs leverage Google Search Console and Bing Webmaster Tools?
- What stops a site from getting indexed and what steps can you take to speed up the process?
- What are some of the most common rookie SEO mistakes and how can you avoid them?
- SEO for eCommerce, SEO for Wordpress, SEO Strategy, Audience Intent, Site Performance & Google's Knowledge Graph.
Previous guests include:
Jenny Halasz, Bill Hunt Senior, Tom Pool, Hannah Thorpe, Frank Watson, Helen Pollitt, Alina Ghost, Shari Thurow, David Mackenzie-Kong, Ned Poulter, Annie Cushing, Jim Sterne, Jill Quick, Sara Clifton, Susan Hallam MBE, Topher Kohan, Viola Eva, Ruth Everett, Judith Lewis, Mike King, Iman Hamdan, Gareth Hoyle, Aleyda Solis, Jo Juliana Turnbull, Fabrice Canel, David Iwanow, Kristine Schachinger, Rasmus Sørensen, Patrick Hathaway, Romain Damery, Dom Hodgson, Laura Hogan, Laurent Bourelly, Rebekah Dunne, Miradna Miller, Shaun Hill, Maria Amelie White, Anna Corbett, Kevin Indig, Imogen Davies, Natalie Mott, Gerry White, Max Brockbank, Amel Mehenaoui, Kevin Gibbons, Gus Pelogia, Antonella Villani, Emma Russell, Kristina Azarenko, Chris Dunn, Dan Taylor, Paige Hobart, Jason Barnard, Keith Devon, Mindy Weinstein, Jono Alderson, Lukasz Zelezny, Pam Aungst Cronin & Jon Henshaw.
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Episodes
What does SGE mean for SEO?
June 05, 2024 08:00 - 46 minutes - 63.8 MBWith Google rolling out its SGE (Search Generative Experience), Erik Wikander from Zupyak, Rana Abu Quba Chamsi, PhD from Expando, Veronika Höller from CompuGroup, and Laurence O’Toole from Authoritas join our host David Bain to discuss what impact it will have on SEO strategy.
PR link building vs ‘conventional’ link building
May 01, 2024 08:00 - 45 minutes - 63.5 MBJoining David Bain to discuss the merits of PR link building vs ‘conventional’ link building are Alexandra Tachalova from Digital Olympus, Amit Raj from The Links Guy, Eva Cheng from Evolved Search and Nick Rubright from Ranko Media.
How Does Web Accessibility Impact SEO?
April 03, 2024 08:00 - 46 minutes - 64.9 MBWhat are the most important aspects of web accessibility in 2024 and how should this impact your SEO strategy? In this edition of the Majestic SEO Panel, Billie Geena, Damien Robert, Heba Said and Heike Knip join David Bain to discuss how web accessibility impacts SEO.
What Should SEOs Know About Analytics?
March 06, 2024 08:00 - 47 minutes - 65.9 MBIn this episode we cover the key aspects of analytics that SEOs should know about, but don’t necessarily know about. Also, how has analytics changed and what are the key metrics to be benchmarking performance against nowadays. Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier.
The State of AI and SEO
February 07, 2024 08:00 - 48 minutes - 66.7 MBIn “The State of AI in SEO,” we delve deep into the evolving landscape where cutting-edge technology meets digital strategy. From the latest AI-driven algorithms shaping search results to the game-changing impact on content creation, we’ll unravel the secrets of staying ahead in the ever-transforming world of SEO. David Bain is joined by Annika Haataja, Tejaswi Naidu, Garrett Sussman and Pam Aungst Cronin to discuss the past, present and future of AI in SEO.
How to Set an SEO Strategy for 2024
January 03, 2024 08:00 - 50 minutes - 69.5 MBHow do you plan your SEO strategy for the coming year? Is it best to plan your SEO activities for a whole year or is it more effective to break down your overarching plan into smaller chunks? David Bain is joined by Katherine Nwanorue, Gianluca Fiorelli, Kevin Indig and Gemma Fontané to discover how they pull together an SEO strategy and how they suggest you do too.
SEOin2024 – Book Release Preview
December 06, 2023 08:00 - 49 minutes - 68.3 MBEach year we ask the world’s leading SEOs to share their number one actionable tip for the upcoming year. This makes our SEOin2024 guide a great way to learn from the best in the business and to help you stay one-step ahead of your competitors as we head into a new year. For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.
How does AI impact EEAT?
November 01, 2023 08:00 - 48 minutes - 66.8 MBHow should you use AI to generate content while at the same time retaining the principles in EEAT? With Adelina Bordea, Edward Ziubrzynski, Ian Helms and Kavi Kardos. Hosted by David Bain.
How Neurodivergent thinking can supercharge your SEO - with Heike Knip
October 11, 2023 08:00 - 16 minutes - 23 MBDavid and Heike discuss how neurodivergent thinking can supercharge your SEO. Talking points include: - What is Neurodivergent thinking? - Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent? - How should someone who is Neurodivergent grow their SEO career? - Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?
Tracking and Attribution Challenges for SEO
October 04, 2023 08:00 - 48 minutes - 67.3 MBWhat are the current tracking and attribution challenges that SEOs are facing and how should you deal with these challenges? Joining host David Bain are Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson.
Every algorithm update is only ever optimising toward a better user experience - Tom Peyton
September 27, 2023 08:00 - 18 minutes - 26.1 MBDavid and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong. Talking points include: - What sort of user experience should you optimise for? - How does that increase your organic traffic? - How do you measure improved user experience from an organic search perspective? - Why constantly optimise for user experience? Is it not a set it and forget it opportunity?
Educate Google about your brand and control your customer journey narrative - Leanne Summers
September 20, 2023 08:00 - 19 minutes - 27.9 MBDavid and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey. Talking points include: - How do you Educate Google about your brand? - In which aspects of your customer journey can you control your narrative? - How do you control your narrative? - What measurable impact does this have?
The importance of using hybrid models for AI - with Victoria Olsina
September 13, 2023 08:00 - 18 minutes - 26.3 MBVictoria Olsina discussed the importance of using hybrid models for AI. Topics covered include: - What tasks do humans do best and what tasks does AI do best? - How do you use AI for keyword research? - What AI do you use to cluster topics?
How should SEOs use link graphs?
September 06, 2023 08:00 - 45 minutes - 63.3 MBWhether you are an experienced SEO professional or just starting in digital marketing, a Link Graph can be a powerful and intuitive SEO tool for link building and Digital PR that helps you understand your website’s neighbourhood. Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.
Adapt, Adapt, Adapt - with Casie Gillette
August 30, 2023 08:00 - 21 minutes - 30 MBCasie Gillette discusses the importance of being able to adapt, covering: - With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever. - How often should you set a strategy? - What do we adapt? - How do we adapt? - What skills will remain the same?
How to integrate SEO into the broader marketing mix to drive better results overall - Yvie Ansari
August 23, 2023 08:00 - 16 minutes - 22.5 MBYvie Ansari shares how to integrate SEO into the broader marketing mix to drive better results overall, discussing: - How do you integrate SEO into the broader marketing mix? - How does SEO relate to other marketing activities? - How does SEO drive results overall? - How do you measure the impact of SEO when it is positively impacting the sales of other channels?
How to stay true to brand in a world of AI - with Sally Raymer
August 16, 2023 08:00 - 15 minutes - 21.2 MBIn this episode Sally Raymer shares how to stay true to brand in a world of AI. Discussion points include: - Staying true to brand in a world of AI - Defining what your brand is - Why is this important? - What are the AI temptations that are bad? - What does staying true to a brand mean? - How do you ensure that every marketer in your organisation can articulate what your brand means? How do you use AI while still keeping the brand top-of-mind?
Working on your mindset will make you a powerful SEO Professional - with Adrijana Vujadin
August 09, 2023 08:00 - 17 minutes - 24.1 MBAdrijana Vujadin discusses how working on your mindset will make you a powerful SEO Professional. Talking points include: - What does that mean? - How does this actually help? - What do you need to improve? - How do you improve it? - How often do you need to do this? - What impact does it have?
How to find website performance issues and how to fix them
August 02, 2023 15:00 - 42 minutes - 59.1 MBIn this epsiode of The Majestic SEO podcast we look at how to find website performance issues and how to fix them, with Nikki Halliwell from Journey Further and Prachi Keshavani from MISFIT. Topics covered include: - What are the most important website performance issues in 2023? - How do you monitor for website performance issues? - How do you fix website performance issues?
Stop creating new websites and delve into the power of domain consolidation - with Damien Robert
July 26, 2023 08:00 - 18 minutes - 25.7 MBStop creating new websites and delve into the power of domain consolidation. This is an approach that not only supercharges SEO, but also provides extensive benefits in sustainability, search generative experience readiness, data and branding. With Damien Robert.
Embrace AI content... but be smart about it - with Brendan Aw
July 19, 2023 08:00 - 17 minutes - 24.6 MBBrendan Awe discusses how to embrace AI content, but at the same time, be smart about how you do it. Discussion points include: How should we embrace AI content? What shouldn’t be AI content? What’s your AI content production process? What software do you use? How do you envisage this changing over the next year?
Creating content that your customers need is more important than creating "SEO content" - with Martin Huntbatch
July 12, 2023 08:00 - 16 minutes - 22.6 MBMartin and David discuss how creating content that your customers need is more important than creating "SEO content". Discussion points include: How do you define SEO content in 2023? Can you not do both at the same time? What if there is no keyword volume for the content that your customers need? What is your current content creation process? How do you measure success?
What is the optimum link building outreach strategy?
July 05, 2023 08:00 - 52 minutes - 73 MBIn this episode of the Majestic SEO Podcast, we’re going to explore the best ways of reaching out to prospective link partners so you can maximise your likelihood of receiving your desired link. Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal. Topics covered include: How do you determine the ideal link opportunity How do you reach out to your target opportunity What do you say / how do you maximise the chance ...
Focus on different audiences to attract different links - with Isa Lavahun
June 28, 2023 08:00 - 17 minutes - 24.3 MBIsa and David discuss: As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences Talking points include: - How do you connect with untapped audiences? - How do you target the most appropriate untapped audience? - Why focus on content that tells your story? - How does this build backlinks?
Work on developing and publishing interactive content - with Anna Morrish
June 21, 2023 08:00 - 17 minutes - 24.1 MBAnna and David discuss: How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links! Topics include: - How do you define interactive content? - How do you make interactive content? - Why does interactive content encourage more links? - What other SEO benefits does interactive content offer?
Use data science to inform your SEO - with Andreas Voniatis
June 14, 2023 08:00 - 14 minutes - 21.5 MBDavid and Andreas discuss how to use data science to inform your SEO, including: - What does this mean in practice? - Data science driven website user experience - Data science driven competitor analysis - On-site SEO - Content marketing - Link building
SEO for E-Commerce
June 07, 2023 08:00 - 50 minutes - 70.4 MBWhich platform is best for E-Commerce SEO? Shopify, WordPress or something else? And what are some of the most effective SEO techniques for e-commerce SEO in 2023? That's what we're discussing on this episode with Luke Carthy, Yvie Ansari, Paul Ryazanov, Dominic Lill and Ritu Goel. Discussion topics include: Which platform is best for E-Commerce SEO? Shopify, WordPress or something else? What are some of the most effective SEO techniques for e-commerce SEO in 2023? What are the biggest o...
How an EEAT-first strategy will set your SEO campaign up for success - with Edward Ziubrzynski
May 31, 2023 08:00 - 20 minutes - 28.2 MBDavid and Edward discuss how an EEAT-first strategy will set your SEO campaign up for success, focusing on examples of the 4 key areas: Experience Expertise Authoritativeness Trustworthiness
Be Proactive about Promoting your Content and Acquiring Backlinks - with Alan Silvestri
May 25, 2023 08:00 - 15 minutes - 21.8 MBDavid and Alan Discuss: How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard". The discussion includes: How do you define the Content Graveyard - unindexed content? What are the best practical ways to promote your content and acquire backlinks now? What is an effective content promotion plan? What are the best type of backlinks in 2023?
How to add AI to your SEO processes - with Julia McCoy
May 17, 2023 08:00 - 17 minutes - 24 MBDavid and Julia discuss AIO - the new process of AI-led, humanly-assisted content creation. The conversation focuses on how to optimize for CRAFT: C (cut the fluff - editing AI output to be better), R (reviewing and optimizing SEO to be as human as possible), A (adding visuals and media to tell a story with pictures), F (fact-checking for accuracy), and T (trust-building with personal style, story & client features)
Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements - Yagmur Shimshek
May 10, 2023 08:00 - 16 minutes - 23 MBDavid and Yagmur discuss: Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023 What do you mean by your website’s Information Architecture strategy? How does this Information Architecture strategy support a business with technical and on-page SEO improvements? How does the Information Architecture strategy help with task and project prioritization?
What link building strategies are recommended in 2023?
May 03, 2023 08:00 - 53 minutes - 73.7 MBGet ready for another exciting episode of The Majestic SEO Podcast as we bring together Alexandra Tachalova, Jason Morris, Victor Karpenko, Amit Raj, and Tamara Dzajkovska to share their insights and predictions for the future of link building, and what you can expect in 2023. From building authority online to future-proofing your SEO, this episode will be packed with actionable tips and expert advice that you won’t want to miss. So, whether you’re a seasoned link builder or just starting o...
Don't forget about the bigger picture - Hope Anderson
April 26, 2023 08:00 - 17 minutes - 24.9 MBDavid and Hope discuss: Move away from viewing your site as a collection of individual pages Move away from chasing ranking fluctuations Move away from forgetting your site is a wider entity. How do you SEO your site as a whole? How do you measure this? Paid traffic vs Social
Regularly check your most important SERP Snippets - Marcus Tandler
April 19, 2023 08:00 - 17 minutes - 23.9 MBDavid and Marcus discuss: What tools do you use and what is your process for doing this? SERP Snippet Scraper Chrome plugin Can you keep historical records of the previous reports and compare your current results? What are you looking to compare? What’s a tangible result from improving your snippet?
Optimize Your Product Images for Google's AR Feature - Amel Mehenaoui
April 12, 2023 08:00 - 17 minutes - 24.1 MBDavid and Amel discuss: How do you optimize images for Google's AR feature? Does this also improve accessibility? What kind of image file is best? How do you name image files? Does schema help as well?
Any SEO Tool is only as good as the person using it - Julia Logan
April 05, 2023 08:00 - 15 minutes - 20.7 MBDavid and Julia discuss: Do SEOs use too many tools? Give me an example of tools that aren’t used well How do you become better at using tools? What tools should SEOs be using? How do you train others to use tools more effectively?
Programmatic SEO: How to deliver automated SEO at scale
March 29, 2023 08:00 - 49 minutes - 68.2 MBIn this episode of the Majestic SEO Show, we're discussing Programmatic SEO: How to deliver SEO at scale, in an automated manner. Joining David Bain are Kevin Indig, Mordy Oberstein, Anna Uss and Anne Berlin.
Review your current processes and cut out unnecessary tools or modules - with Marco Giordano
March 22, 2023 08:00 - 19 minutes - 27.6 MBDavid and Marco discuss: What are some examples of processes that SEOs should review? Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity? How do you stay focused? Where does AI fit into this?
How to use ChatGPT for SEO - with Garrett Sussman
March 15, 2023 08:00 - 15 minutes - 22 MBDavid and Garrett discuss: What content can be used producing ChatGPT? What editing is necessary for ChatGPT content? How is content produced by ChatGPT picked up by Google? Are there other AI content tools that you would recommend? What is the future of AI content?
Digital PR campaigns will have to work harder than ever in 2023 - with Iona Townsley
March 08, 2023 08:00 - 17 minutes - 25.6 MBWe’re seeing less impact through digital PR campaigns which has led agencies to favour reactive PR strategies. However, if you make your campaigns work extra hard, you can achieve just as high successes. This means watertight data, strong methodologies, great copy and validating them before launch.
Using ChatGPT for SEO
March 01, 2023 08:00 - 53 minutes - 79.9 MBIs ChatGPT a great opportunity to speed up your SEO activities? And if so, how can you best use ChatGPT within your SEO activities? That’s what we’re discussing in the next episode of the Majestic SEO podcast with Garrett Sussman from iPullRank, Alizée Baudez from alizeebaudez.com, Jo O’Reilly from Salience, Ken “Magma” Marshall from RevenueZen, and Gabriella Sannino from Level343.
How to use AI to help with content, but not to rely on it - with Andy Chadwick
February 22, 2023 08:00 - 20 minutes - 28 MBDavid and Andy discuss: What does that mean in practice? What can you rely on AI to do? What type of content can AI help with? What type of content should you not use AI for? What does the optimum process that uses AI to help with content look like? How do you ensure that search engines think that your content was written by humans? What tools do you recommend?
How to target your SEO Strategy to Entities - with Gerry White
February 15, 2023 08:00 - 17 minutes - 24.5 MBDavid and Gerry discuss: Why do you describe entities as the most critical thing? How do you target your strategy to entities? What does enhancing with multimedia and internal linking mean in practice? What’s an example of good automation?
How to find SEO opportunities using the Crawl Stats report within Google Search Console - with Katherine Nwanorue
February 08, 2023 08:00 - 15 minutes - 21.7 MBDavid and Katherine discuss: - Google Search Console crawl stats data report - Hosts - How Google is crawling your subdomains - Robots.txt - DNS resolution - domain provider - Server connectivity - HTTP Response - File Type - HTML, javascript, images or videos - Purpose - Discovery and refresh - Googlebot
What are the best alternatives to Google Analytics?
February 01, 2023 08:00 - 49 minutes - 69 MBWith the move towards GA4, it might be a good time to review your analytics software – are there any better alternatives out there compared with Google Analytics? That’s what we’re covering in this episode of the Majestic SEO podcast – with Chloe Christine from CC Digital, Amanda White from Amanda White Digital, Jean-Marc Courtiade (Matomo Consultant & Trainer), Petr Janošík from Smartlook and Piotr Korzeniowski from Piwik PRO.
How does site accessibility impact SEO? With Heba Said
January 25, 2023 08:00 - 14 minutes - 20.8 MBDavid and Heba discuss: What are the key areas in accessibility? How does accessibility impact SEO? How does Google analyze accessibility? How do you measure the impact for accessibility?
Volume/depth of content doesn't mean you will rank well - with Chris Green
January 18, 2023 08:00 - 16 minutes - 22.7 MBChris Green believes that volume/depth of content doesn't mean you will rank well - the content has to be good and specific to the need. For SEOs working with multiple brands/clients, the challenge becomes connecting effectively with the user's needs and how to satisfy that meaningfully.
Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler
January 11, 2023 08:00 - 17 minutes - 25 MBDuring this conversation Jonas and David discuss: - Understand search intent - Measure the value of user intent? - Build topic clusters to cover a topic completely - Add unique perspectives while still answering the query - Create linkable assets (spam links are being devalued more, good links still pass value) - Be a trusted source of information beyond search (social, email, etc) because that reinforces your value
SEO Strategy for 2023
January 04, 2023 08:00 - 52 minutes - 72.2 MBIt’s time to plan out your SEO strategy and activities for the coming year! But what should you include and what should you prioritise in 2023? David Bain hosts this webinar and will be joined by Maria White from Kurt Geiger, Crystal Carter from Wix, and Dre de Vera from Twingate and The SEO Video Show to discuss SEO Strategy in 2023.
SEO in 2023 Preview
November 30, 2022 08:00 - 43 minutes - 60.3 MBOnce again we’ve teamed up with David Bain to produce a guide for SEO in 2023 that you can use to stay one-step ahead of your competitors as we head into a new year. Just like SEO in 2022, the guide will be available as a podcast, YouTube series, and a book, and will feature 101 of the world’s leading SEOs, all sharing their number #1 actionable tip for 2023. The “SEO in 2023” book preview show will be hosted by Dixon Jones, and will feature Julia-Carolin Zeng from Charlie On The Move, Kers...