Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

The Majestic SEO Podcast

English - September 27, 2023 08:00 - 18 minutes - 26.1 MB
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Previous Episode: Educate Google about your brand and control your customer journey narrative - Leanne Summers

Next Episode: Tracking and Attribution Challenges for SEO

David and Tom discuss how every algorithm update is only ever optimising toward a better user experience - and if you constantly optimise for that, you can't go far wrong.

Talking points include:

- What sort of user experience should you optimise for?

- How does that increase your organic traffic?

- How do you measure improved user experience from an organic search perspective?

- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?