The Majestic SEO Podcast artwork

Educate Google about your brand and control your customer journey narrative - Leanne Summers

The Majestic SEO Podcast

English - September 20, 2023 08:00 - 19 minutes - 27.9 MB
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Previous Episode: The importance of using hybrid models for AI - with Victoria Olsina

Next Episode: Every algorithm update is only ever optimising toward a better user experience - Tom Peyton

David and Leanne discuss why you need to educate Google about your brand and control your narrative through the entire customer journey.

Talking points include:

- How do you Educate Google about your brand?

- In which aspects of your customer journey can you control your narrative?

- How do you control your narrative?

- What measurable impact does this have?