Google will release helpful content updates that reward satisfying experiences - with Jonas Sickler

During this conversation Jonas and David discuss:

- Understand search intent

- Measure the value of user intent?

- Build topic clusters to cover a topic completely

- Add unique perspectives while still answering the query

- Create linkable assets (spam links are being devalued more, good links still pass value)

- Be a trusted source of information beyond search (social, email, etc) because that reinforces your value